Press Recap September 2016
Ad Value: $55,329 Total Media Impressions: 120,198,608
Press Outreach - Honey Month In honor of September being “Honey Month,� a trend sheet outlining hot items featuring honey and/or honeybees was distributed to over 500 members of the press.
Press Status – SEPTEMBER 2016 CONFIRMED/PUBLISHED PLACEMENTS OUTLET
InStyle.com
Refinery29.com
Yahoo.com
InStyle.com
InStyle.com
DATE
ARTICLE DESCRIPTION
CIRCULATIOIN (print): UNIQUE VISITORS/ MONTH (digital)
AD VALUE (CPM= cost per thousand aka the price of 1,000 adverMsement impressions on one webpage)
September 2
Farmacy's new line of Honey is featured within a piece about honey skincare trends.
2,238,286
N/A
hEp:// www.instyle.com/ beauty/honey-skin- care
September 6
Honey PoLon is featured in a story about beauty product sanitaLon.
N/A
hEp:// www.refinery29.com/ makeup-storage- guide#slide-4
September 11
Pick up of the Refinery29 beauty sanitaLon story featuring Honey PoLon
N/A
hEps:// www.yahoo.com/ beauty/7-ways-you- 39re-effingup-1511531959836726. html
September 15
Lip Bloom is featured in a round up on scrubs and balms.
N/A
hEp:// www.instyle.com/ beauty/lips/5-lip- scrubbalm-pairs-to-prep-forcuffing-season
N/A
hEp:// www.instyle.com/ beauty/skin/5-face- mists-to-use-becauseits-sLll-warm#1479702
September 20
Skin Dew is featured in a roundup on face mists.
4,712,731
86,351,364
2,238,286
2,238,286
LINK
Press Status – SEPTEMBER 2016 CONFIRMED/PUBLISHED PLACEMENTS OUTLET
InStyle.com
Flare.com
VanityFair.com
InStyle.com
InStyle.com
DATE
ARTICLE DESCRIPTION
September 21
HydraLng Coconut Gel Masks are featured in a roundup of masks.
September 21
Farmacy is featured in a piece about farm-to-face skincare.
September 23
Farmacy and Honey PoLon in parLcular are featured in a roundup on sustainable beauty.
September 29
Honey PoLon is reviewed.
September 29
Rise N Shine is featured in a roundup on rich moisturizers.
CIRCULATIOIN (print): UNIQUE VISITORS/ MONTH (digital)
2,238,286
278,256
10,273,699
2,238,286
2,238,286
AD VALUE (CPM= cost per thousand aka the price of 1,000 adverMsement impressions on one webpage)
LINK
N/A
hEp:// www.instyle.com/ beauty/skin/primeLme- tv-maskpairing-2016#1483757
N/A
hEp://www.flare.com/ beauty/buying-the-farminside-the-newestnatural-beauty-craze/
N/A
hEp://www.vanityfair. com/style/2016/09/ sustainable-beauty-and- celebrity
N/A
hEp:// www.instyle.com/ beauty/skin/farmacy warming-honey-maskreview
N/A
hEp:// www.instyle.com/ beauty/skin/best-fall- facial-moisturizers
Press Status – SEPTEMBER 2016 CONFIRMED/PUBLISHED PLACEMENTS OUTLET
CIRCULATIOIN (print): UNIQUE VISITORS/ MONTH (digital)
AD VALUE (CPM= cost per thousand aka the price of 1,000 adverMsement impressions on one webpage)
LINK
DATE
ARTICLE DESCRIPTION
Refinery29.com
September 30
The Brightening Gel masks are featured in a post on ways to get glowing skin.
4,712,731
N/A
hEp:// www.refinery29.com/ how-to-get- glowingskin-bestproducts#slide-6
Flare
October
Farmacy is featured in a piece about farm-to-face skincare.
125,111
$22,233
N/A
New Beauty
Fall-Winter
Farmacy Honey PoLon is featured in an editor roundup of current favorites.
315,000
$33,096
N/A
TOTAL CONFIRMED PLACEMENTS
120,198,608
$55,329
FARMACY DIGITAL
 MARKETING REPORT September 2016
Traffic Report 16,059 13,480 12,880 11,601 11,472
11,135 9,916 8,453 7,132 4,584 2,007
6,388 6,237
9,134
Product Sales Report September 2016 is the highest selling month for FarmacyBeauty.com to date, with over $17,000in transacLons
$17,175 $14,452
$15,176
$12,465
$5,924
$6,580 $5,369 $3,874 $4,073 $4,004
$1,825 $1,927 $392
$3,016
Sales Report PRODUCT
SOLD
HONEY SAVIOR
50
PERENNIAL PICKS
43
HONEY POTION
37
RISE ‘N SHINE
31
SLEEP TIGHT
28
EYE DEW
27
INVINCIBLE
23
CLEAR DAY Coconut Gel Mask Medley
14
NEW DAWN Coconut Gel Mask Medley
14
SKIN DEW
13
NEW DAY
10
DEEP MOISTURE Coconut Gel Mask
9
STRAWBERRY BASIL LIP BLOOM
9
ANTI-WRINKLE Coconut Gel Mask
8
CLEAR BLOOM
8
FIRMING Coconut Gel Mask
7
APPLE ROSEMARY LIP BLOOM
6
BRIGHTENING Coconut Gel Mask
6
VANILLA MINT LIP BLOOM
5
CITRUS LEMONGRASS LIP BLOOM
4
TOTAL
594
Farmacy’s new Echinacea GreenEnvy Honey products, Honey PoLon and Honey Savior, are performing well and are top sellers along with the Perennial Picks Skincare Discovery Kit.
Coupons and Promotion Sales Effects Coupon
Email Sign Up 15% off
TransacMons
135
Sales Value
$7,363.55
Honey Savior Launch Sample • 33 TransacLons
Labor Day Special Offer • 127 TransacLons
Traffic Summary
Traffic is slightly down from August, but these are more engaged visitors that have increased as pages per session is up 16% and Lme on site is up 18%. The bounce rate decreased more than 5 percentage points.
Traffic: Visits: New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate:
11,601 68.5% 31.5% 36,740 3.17 2:35 48%
Top 5 Pages: Home Page Shop Page 1 Honey Potion Shop Page 2 Cart
Top 5 Landing Pages: Home Page Honey Potion Sleep Tight Honey Savior Shop Page 1
FarmacyBeauty.com TraďŹƒc The average conversion rate has jumped to 2.78%. This is almost double the conversion rate in August and more the 117% of the average Jan – August 2016.
Default Channel Grouping
% New Sessions
Sessions
New Users
Bounce Rate
Pages / Session
Avg. Session DuraMon
Ecommerce Conversion Rate
TransacMons
Revenue
Organic Search
6,715
71.36%
4,792
43.93%
3.44
2:50
2:41%
162
$9,669.66
Direct
1,921
72.20%
1,387
56.53%
2.64
2:15
1:35%
26
$1,255.23
Social
1,085
69.59%
755
53.46%
2.36
1:43
1:11%
12
$354.18
971
35.94%
349
46.04%
3.90
3:06
10:92%
106
$4,934.58
Referral
901
72.92%
657
56.05%
2.48
1:55
0.89%
8
$479.80
8
100.00%
8
0.00%
0.00
0:00
100.00%
8
$436.60
11,601
68.51%
7,948
48.00%
3.17
2:35
2.78%
322
$17,130.05
(Other)
Total
Conversion Rate by Device Default Channel Grouping
Revenue
Sessions
Bounce Rate
Pages / Session
Avg. Session DuraMon
Ecommerce Conversion Rate
TransacMons
Organic Search Mobile
$6,604.08
2826
34.43%
4.00
3:40
3.82%
108
Organic Search Desktop
$3,065.58
3889
50.84%
3.03
2:43
1.39%
54
Mobile
$2,510.88
630
51.43%
3.70
3:03
8.57%
54
Desktop
$2,423.70
341
36.07%
4.26
3:20
15.25%
52
Direct
Mobile
$691.55
1243
58.57%
2.59
2:00
0.88%
11
Direct
Desktop
$563.68
678
52.80%
2.75
2:00
2.21%
15
Referral
Mobile
$216.40
290
59.66%
2.40
1:46
1.03%
3
Referral
Desktop
$263.40
611
54.34%
2.52
2:09
0.82%
5
Social
Desktop
$203.30
418
54.55%
2.37
2:00
1.44%
6
Social
Mobile
$150.88
667
52.77%
2.36
1:55
0.90%
6
(Other)
Desktop
$436.60
8
0.00%
0.00
0.00
100.00%
8
$17130.05
12012
49.68%
3.14
2:51
2.68%
322
TOTAL
Mobile (Including Tablet)
The desktop conversion rate for organic search is 3.82% and only 1.39% for mobile traďŹƒc. Typically mobile conversion rates are lower than desktop rates, this is seen in all traďŹƒc sources.
TraďŹƒc by Device Device Category
Sessions
Bounce Rate
Pages / Session
Avg. Session DuraMon
TransacMons
Revenue
Ecommerce Conversion Rate
desktop
5293
45.59%
3.41
3:00
194
$10,494.76
3.67%
tablet
1109
46.17%
4.12
3:24
33
$1,646.49
2.98%
mobile
5610
54.22%
2.68
2:07
95
$4,988.80
1.69%
12012
49.68%
3.14
2:51
322
$17,130.05
2.68%
Total
Although the majority of website sessions occur on mobile devices (excluding tablets), revenue from customers who visit the site on desktop pcs is more than double mobile revenue Revenue Sessions tablet 10%
tablet 10%
mobile 29%
mobile 48% desktop 61%
desktop 42%
Demographics of Website Customers Sessions
Bounce Rate
Pages / Session
Avg. Session DuraMon
TransacMons
Revenue
Ecommerce Conversion Rate
25 - 35
2,835
47.51%
3.11
2:45
74
$3,760.25
2.61%
18 - 24
1,922
49.79%
2.84
2:15
33
$1,262.27
1.72%
35 - 44
1,328
47.59%
3.16
2:36
30
$1,386.09
2.26%
45 - 54
909
46.20%
3.40
2:58
39
$2,194.55
4.29%
55 - 64
595
43.19%
3.77
3:28
30
$2,343.75
5.04%
65+
287
48.78%
3.38
2:35
11
$552.53
3.83%
7,876
47.65%
3.14
2:41
217
$11,499.44
2.76%
Age
TOTAL
ContribuMon to Total TransacMons
55-64 14%
65+ 5% 25-34 34%
45-54 18%
35-44 14%
18-24 15%
Individual Page Traffic Page
Pageviews
Bounce Rate
Home
7,562
30.17%
Shop
5,360
50.47%
Honey PoLon
2,239
76.14%
Shop Page 2
2,182
82.54%
Cart
1,697
55.47%
Perennial Picks
1,592
71.51%
Sleep Tight
1,407
75.82%
About Farmacy
1,235
73.11%
Honey Savior
1,113
68.75%
Reviews
881
61.87%
Skin Dew
863
78.26%
Checkout
787
67.44%
Rise ‘N Shine
618
78.18%
Invincible
501
76.92%
New Day
469
69.23%
Blog
462
74.42%
Eye Dew
449
70.93%
Deep Moisture Coconut Gel Mask
413
67.03%
Brightening Coconut Gel Mask
358
67.40%
Strawberry Basil Lip Bloom
295
66.93%
36,740
48%
TOTAL
Farmacy Top Blog Posts Total Views: 292 / Average Time on Page: 3 minutes 56 seconds Mary’s Place by the Sea 132 Page Views 3:26 Time on Page
Unique Ways to Use Essential Oils in Your Daily Routine 93 Page Views 3:00 Time on Page
Theater Group Leads Zen Improv Classes in Natural Setting 67 Page Views 4:43 Time on Page
Website Top 5 Video Views
Website Top Video Views Name
Plays
Loads
Finishes
Average % Watched
Farmacy Brand Video
195
1743
93
83
Farmacy Echinacea GreenEnvy Honey
187
250
39
77
Sleep Tight TesLmonial Jasmine Rossol
164
198
112
97
Sleep Tight Video
157
2248
62
89
Honey PoLon TesLmonial by Njeri Harris
156
195
118
94
HydraLng Coconut Gel Masks
148
2820
53
81
Honey PoLon TesLmonial by Amanda
130
153
87
95
Sleep Tight TesLmonial by Kaily
128
151
102
96
Invincible Serum Video
123
3305
69
87
Sleep Tight TesLmonial by Melissa
87
105
53
94
HydraLng Coconut Gel Mask TesLmonial by Kaily
85
97
26
70
Rise 'N Shine TesLmonial by Jess
67
80
55
89
Honey PoLon TesLmonial by Whitney A La Mode
65
84
30
92
Honey PoLon TesLmonial by Beauty by Jellybean
64
82
46
94
New Day
59
783
14
76
Farmacy Skin Dew Seqng Mist by JaaackJack
52
60
48
83
Clear Bloom Video
47
472
11
94
Mask TesLmonial by Dione
46
58
17
98
New Day TesLmonial by Kaily
41
49
19
98
New Day TesLmonial by Dione
40
52
22
95
YouTube Channel
YouTube Reviews
Raeanne Lydia: 178 Subscribers / 101 Views
Amanda Z: 69 Subscribers / 261 Views
Jackie Kelly.: 83 Subscribers / 63 Views
Arenitaamor:866 Subscriber / 58 Views
Yara DomiaL: 553 Subscribers / 114 Views
Valeria Lipovetsky: 1,069 Subscribers / 347 Views
Courtney Marmo: 15,095 Subscribers / 402 Views
Lily Raven: 163 Subscribers / 51 Views
Vania: 38 Subscribers / 365 Views
YouTube Reviews: September 2016 Outlet
Date Published
LINK
Raeanne Lydia
Farmacy Beauty Honey PoLon Mask Review
hEps://youtu.be/bXiUv3E3ojU
Amber Baqshill
Farmacy Beauty's Honey PoLon: Renewing AnLoxidant HydraLon Mask
hEps://youtu.be/HFGwudlBX6c
Beauty by Jellybean
Farmacy Honey PoLon Mask│Review & Demo
hEps://youtu.be/xkGPLxIJgHQ
Amanda Z
FARMACY Honey PoLon Mask REVIEW
hEps://youtu.be/t6Pm419rCSw
Courtney Marmo
My Lip Care RouLne!
hEps://youtu.be/6bsfmuqqgoE
Jackie Kelly
Farmacy Honey PoLon Mask Review // with Mama Kelly!
hEps://youtu.be/kDCTZUxvPsY
Arenitaamor
Farmacy Honey PoLon Mask | Review + Demo
hEps://youtu.be/smMKxiWc69c
QVCtv
Farmacy Honey PoLon Warming Face Mask on QVC
hEps://youtu.be/9JqgyRgG1RA
Griechux
Honey PoLon Mask from Farmacy
hEps://youtu.be/bzofVWz30T0
Lily Raven
Current Favorites
hEps://youtu.be/-R5Vur3fEmg
Yara DomiaL
AUGUST FAVORITES 2016
hEps://youtu.be/2yoc53N8maA
Valeria Lipovetsky
September Favourites: Make Up Forever PaleEe, Huge Mascara, HydraLng Gel Mask And More
hEps://youtu.be/oYTOC7H-AS0
Vania
Honey PoLon AnLoxidant HydraLon Mask By Farmacy | Vania
hEps://youtu.be/OY3AzZKrEqg
cheyanne harvey
Skin care rouLne for oily skin
hEps://youtu.be/U5N7mQOJZvQ
JaaackJack
Easy & Simple Pumpkin Colored Makeup
hEps://youtu.be/YBqGERZlF38
Makeup Ideals
Sunset Inspired Makeup Look
hEps://youtu.be/KGFltUBXn2c
Morgan Lynzi
September favorites. Natural Skincare, Boots, Bodysuits, Marc Jacobs |MorganLynzi
hEps://youtu.be/xZ3PG-JzPco
daceyhapa
September 2016 Favorites!
hEps://youtu.be/izcmWEvUxA4
Diva and the Divine
September Favorites | Beauty, Skincare, and WW Friendly Protein Goodies!
hEps://youtu.be/6aZtXsL6-pc
Brand Testimonials
Honey PoLon TesLmonial by Jellybean
Honey PoLon TesLmonial by Amanda
Honey PoLon TesLmonial by Beaux Beauty
Facebook Page Reach Overall Page Reach From August 2015- September 2016
Month August
Organic Reach
Paid Reach
Total Reach
Total ReacMons, Comments & Shares
New Likes
# of Posts
7,112
1,831
8,943
432
19
September
23,604
195,462
219,066
732
1,164
27
October
22,540
255,579
278,119
450
1,614
85
November
12,905
176,807
189,712
269
1,883
58
December
8,605
64,332
72,937
99
1,982
44
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
July
29,186
135,982
165,168
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
Facebook Top Boosted Posts People Reached: 82,898 | Total Reactions: 1,253 | Total Impressions: 110,936 Blog: Theater Group Retreat • 31,324 Reach • 39 Reactions/Comments/ Shares • 43 Post Clicks
Mark’s SIJCP Video • 30,666 Reach • 18,656 Views • 678 Reactions/Comments/ Shares • 1,550 Post Clicks
SIJCP Boomerang • 29,119 Reach • 14,956 Views • 105 Reactions/ Comments/Shares • 316 Post Clicks
Facebook Top Organic Posts People Reached: 29,736 | Total Reactions: 282 | Total Impressions: 58,773 Gel Mask Post • 1,372 Reach • 27 Reactions/Comments/ Shares • 13 Post Clicks
Event: City Growers Endless Summer Soiree • 1,159 Reach • 8 Reactions/Comments/ Shares • 11 Post Clicks
SIJCP Farm Visit • 974 Reach • 17 Reactions/ Comments/Shares • 20 Post Clicks
Top Instagram Posts Total Posts: 30 I Total Likes: 7,210 I Total Followers: 5,429 Video: SIJCP Boomerang • 644 Views • 11 Comments • 2,050 Impressions • 1,636 Reach • 142 Engagement
Honey Savior promotion • 315 Likes • 31 Comments • 3,574 Impressions • 2,917 Reach • 383 Engagement
Video: Mark Welcomes SIJCP • 297 Views • 6 Comments • 1,582 Impressions • 1,262 Reach • 89 Engagement
SIJCP Farm Event Total Posts by Farmacy: 9 I Total Likes: 969 I Total Video Views: 1,729
SIJCP Farm Event