Adorned
Victoria Redmond
ADORNED CLOTHING
Brief
Response
To rebrand the Adorned clothing brand. Business cards, Hang tags, stickers, & Look book design & Layout.
In response to the rebrand the updated version of the brief offers a more sophisticated and simplistic look compared to the original. The aim - to reflect the clothings price and to attract a wider audience. 01
Adorned
Victoria Redmond
Background Information
Research & Inspiration
Adorned is an exciting independent women’s fashion brand founded by its head designer Lydia Stroud. It is fresh, flirty and feminine, each beautiful piece is made to order by our own fair hands.
When the client was asked questions she best described her brand to reflect some of the existing brands out there, such as misguided and AQUA. The research looks into the brands blogs websites and other ephemera. 02
Adorned
Victoria Redmond
Development The development created has progressed from a san serif to a serif providing a more professional and sleek look to the brand. There are two variations of the logo. A monochrome colour scheme has been chosen throughout the branding.
The target audience for the brand is women ages 1830, the garments are young fresh and unique. The clothing is of the luxury price range the logo and design reflects this. 03
Adorned
Victoria Redmond
Final Lydias brand photography provided high end shoots to creates simply sleek look book.
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Adorned
Victoria Redmond
Web Proposal As part of the branding the client also wanted a rebrand of her website layout. Her old one was a little cluttered and she needed to update it. The newer layout design is simplistic and easy to use
all the options are to the left hand side and the layout is clean and minimal and the design doesn’t take away any attention from the clothing.
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