Boards cop 2new

Victoria Redmond

COP OUGD601

CARI

Brief - The brief presented is a re-brand of an existing company called Cari+Carl. The brand is a knitwear studio specialising in luxury shawls and scarves. The knitted accessories are crafted from enticingly tactile and intriguingly structural fabrics using luxurious materials.

Cari+Carl Rebrand

CARL

Concept - The concept behind the re-brand offers a more conceptual and contemporary feel. Across packaging , tissue paper , clothing tags and other printed collateral the branding has been carefully developed to further reflect the brand with a modernised take.

Victoria Redmond

COP OUGD601

Bespoke brands hold Aura and originality. This brief was chosen specifically to develop on a brand which already had a unique feel and ethos. The new re-brand offers minimal aesthetics, the design has been created so the product is still the main feature.

Cari+Carl Rebrand

The branding has been developed in order to attract a wider audience but keeping a similar colour scheme to the orginal brand so the existing demographic is not lost.The plus sign in between cari + carl has been created using shapes to represent a structural form.

Victoria VictoriaRedmond Redmond

Business Cards using variations of the colour scheme : Grey, black + White.

COP COP OUGD601 OUGD601

Cari+CarlRebrand Rebrand Cari+Carl

Victoria VictoriaRedmond Redmond

COP COP OUGD601 OUGD601

Cari+CarlRebrand Rebrand Cari+Carl

Victoria VictoriaRedmond Redmond

Printed Collateral

COP COP OUGD601 OUGD601

Cari+CarlRebrand Rebrand Cari+Carl

Clothing tags , Stickers ,Invoice + Personalised Notes