BRANDING GUIDELINES
COLOUR
Colours shown are used for the exhibition 3D information and way finding. The colours are also used for the rest of the promotional material. No other colours , hues or opactitys should be used in replacement.
FONT
Abcdefgijklmnopqrstuvwxyz Body Copy - Apercu ABCDEFGIJKLMNOPQRSTUVWXYZ HEADERS & SUBHEADERS - DROIDIGA
The two typefaces shown are to be used for the body copy and headers & subheaders only. No other typefaces should be used to advertise or repeat any of the pattern festivals advertising or collateroal.
SIZING
THE PATTERN FESTIVAL Body Copy 12Pt Titling 30Pt (Varies On Poster Size) The titling size for 3D instiallations varies on exhbition space. No smaller than 15cm per letter or shape. The pt size for the body copy always stays at 12pt and should never be alterd. The pt size for the titling is generally 30pt but varies for posters and other promotional material. The titling pt size should never go below 30pt.
BRANDING MISS - USE
THE PATTERN FESTIVAL
THE PATTERN FESTIVAL
THE PATTERN FESTIVAL
For the branding of The pattern festival branding miss use is not aloud. The logo titling should never be any way aligned apart from left. The shapes inside or outside of the logo should never change colour than the originally given colours. The titling in the logo or any other text should never obscure the branding shapes. The logo should never be altered.