Brunch bar brief

Page 1

The Brunch Bar

Victoria Redmond

Brief

Response

To Brand a brunch bar in the heart of Soho of London. (Logo design, Menu design, business cards other promotional material.

The concept has been created with a bespoke theme in mind, Using a patriotic colour scheme. The logo designed is simplistic. Accompanied by Menu design and other collateral. 01


The Brunch Bar

Victoria Redmond

Background

Research & Inspiration

The brunch bar is a high-end bespoke bar in the heart of London. It invites creative young business people & locals. The brunch bar often has live bands & vibrant atmosphere.

Before designing the brunch bar relevant research was taken looking at existing brunch bars, menus , juice bars and general food branding. Taking specific notice of the more luxury brands for inspiration. 03


The Brunch Bar

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Victoria Redmond

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Development A Stamp for The Bunch Bar has been produced to apply to all menus and other promotional material as a little branding mark. The logo has been developed from a bolder style to something slightly lighter. Originally starting with more

Of a whine glass style the logo variation developed into a jam jar style cup. The logo has also been applied to a variety of promotional material. Keeping things simple with images and The Brunch Bar logo. 02


The Brunch Bar

Victoria Redmond

Final Products The final products consist of, Menu board, Menus, Reciepts, buisness cards, flyers, small wooden boards for tapas which have also been laser cut.

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The Brunch Bar

Victoria Redmond

Final Final Product.

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