DBA
Victoria Redmond
Brief To brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world. There’s still a lot of uncertainty around the detail of how a ‘Northern Powerhouse’ will manifest itself, however for the moment let’s assume the four cities that head up the ‘Powerhouse’ Will be Liverpool, Manchester, Leeds and Hull
Response which creates a nice neat line across ‘the North’. The idea requires a name and a brand, so that the world understands that this is a significant single entity. After a ‘consultation process’ with all the key stakeholders the name ‘Capital North’ has been selected - combining purpose and place. It’s easy to remember and recall.
The concept - The Relationship Between Leeds, Hull, Liverpool And Manchester Is Communicated Through Simple Bonds.
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