Extended Practice / OUGD603
Design Something More
Victoria Redmond
BRIEF
CONCEPT
Rethink the brands of today to make them better. Using a given theme you need to create a brand for it. Define your brand what should it stand for? What does it sound like? What are all the ways the brand engages with someone? Produce branding & identity to make your theme interesting and innovative.
The concept behind British Heritage Rails is to provide British history for regular train goers. Primarily in the form of an App.The British Heritage brand is aimed at family’s giving people enjoyable and pleasant travel. The App which is the main platform for information delivers a number of sub categories and entertainment for all age ranges.