Dsm presentation

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British Heritage Rails is a loyal and prestigious company. Supplying transport to the public for over 100 years. We aim to make your every experience first class. Our newest App. to celebrate the first ever steam train offers passengers a pleasant historical journey from A to B.


GUIDELINES

The guidelines provided for British Heritage Rails are not to be misused. The guidelines must be followed. The fonts and colours provided are to be always used. The logo should never be used larger or smaller than stated.


GUIDELINES - Logo

Exclusion Zone The exclusion zone around the British Heritage Rails Logo should never exceed or decrease less than 1cm. The exclusion zone stops other type obstructing the logo. The allowed minimum size of the logo vector and type combination is to be no smaller that 4cm x 4cm

british heritage rails


GUIDELINES - Type

The two typefaces that have been selected are a combina-

justus versalitas

tion of a san serif to represent the contemporary style of the brand and a serif to represent the British heritage. Gill Sans is to be used for body copy Justus Versalitas is to be used for Headlines and subheaders.

Headline Minimum Headline size is 10pt. Body Copy Minimum body copy size is 8pt.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Gill Sans SemiBold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890


GUIDELINES - Variations & Colour

Variations

british heritage rails Colour


App. Design - British Heritage Rail


App. Design - British Heritage Rail


Ipad Platform App. Design - British Heritage




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