OUGD503
RESPONSIVE - LETS SIGN TOGETHER
T o n g g i e S t h s t e e L
BRIEF-
r
To come up with a name and branding for a Sign language business. The client asked that the work designed had a minimal aesthetic. Up to 3 colour choices keeping teal in mind. Considerations of the brief were that the logo and branding can be used across platforms such as social network websites. Collateral that was asked to be produced was - Business name Business Card , Flyer , Facebook Banners & Pricelist. The name is to be professional and the designing material should have a simple and informative tone of voice.
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B
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CONCEPT-
sig n
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In responsive to the brief using the given mandatorys and requirements ,The logo produced has been designed in a circular shape with two joining hands forming a love heart. Using hands is the best way to represent Sign Lanuage yet in its simplist form. Using the colours teal and white and black throughout the collaterol.
VICTORIA REDMOND
OUGD503
RESPONSIVE - LETS SIGN TOGETHER
VICTORIA REDMOND
BUISNESS CARDS-
LEAFLET-
Buisness Cards have the logo featured on the front simply by its self. Reverse side has ‘Deaf Awareness classes & Taster Sessions of B.S.L’ as small title followed by the clients Name, Email , Telephone & Facebook adress. The colours used are Teal , Black & white.
The leaflet keeps the same aesthtics as the rest of branding using the same colour scheme. Theres a logo and the class information displayed onto the Leaflet also the clients deatails. This leaflet would be used to give out to people interested in british sign language used as promotional material.
OUGD503
RESPONSIVE - LETS SIGN TOGETHER
VICTORIA REDMOND
EVALUATION-
When i was contacted by a by Susan Eastwood to do some branding for her business i was slightly worried as i began researching into existing sign language companies i wasn’t inspired by anything as it was all very playful and not very aesthetically pleasing. Luckily the client knew what she wanted and giving me the variables and mandatories Eg. the colour choices and that she wanted something very minimal designing it began easier. It helped me execute the brief by first coming up with a name then straight onto designing the logo.Once the logo was finalised it became easier to take the branding further by using the information given and designing around that. I found it easy to develop the logo once i had designed the the hands making the heart shape. I found that style of minimal design only needed simple type placed around it to make it a strong enough logo. I really enjoyed designing the logo and the business cards and once i had mocked them up on existing business cards i could see how the design looked and i was really pleased. I use monochrome a lot and the fact the client wanted to use the colour teal as the third colour made it more straight forward for me. The biggest problem i faced was trying to think of a way to incorporate sign language into an actual logo but i think it executed well in a simple and efficient way. Until i had put the text round the hand shape in a rounded path i couldn’t see the logo working but with a bit of persistence and development it came out how i wanted. I think i found it hard to do this brief at first as I’ve never designed anything for this specific style of business before but I’m really glad i managed to design something informative yet professional and aesthetically pleasing in a short space of time. My favourite part of this brief was actually receiving my client feedback and hearing how happy Susan Eastwood was with my work it made me realise how well i am progressing from first year as i feel i would never of been able to do this type of brief a year ago. I would love to do a similar brief to this again that is challenging but rewarding. CLIENT FEEDBACK“Hi Victoria I would just like to take this opportunity to thank you for the great job you did of designing my logo, flyers and business cards I am delighted with the finished products, everyone I have shown them to love the idea, I have been very impressed with your professionalism, and your patience. I have had the flyers printed and the business cards, and I they look great. I wish you every success in your career.”