Megan compton

Megan Compton - Fashion Branding

Victoria Redmond

MEGAN COMPTON

Brief

Response

Produce a look book and branding for a client (Fashion Student/Photography Student).

Branding produced for third year Graphic Design student Megan Compton. The branding consists of coat hanger vinyl design, clothing tags, swing tags, business cards, promotional material, creative cv & packaging.

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Megan Compton - Fashion Branding

Victoria Redmond

Background Information

Research & Inspiration

The look book will consist of the other students photography & work. The Look book will be produced to the client’s requirements at a professional standard.

The research for this brief consists of high end approaches to fashion branding. Looking at hang tags,Personal branding and clothes packaging boxes.

The client specified how acne studios influences her and she likes there brand so their studio has been taken into consideration looking at their design styles.

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Megan Compton - Fashion Branding

Victoria Redmond

Development The colour scheme first started as more of a neutral nude now had developed to more of a baby blue tone.

The typeface chosen has been selected carefully to represent the designer and her style. Lots of the clients patterns are very bold so her branding needed to be clean and crisp. Also professional.

Hang tags were designed and since have been extended for a longer sleeker effect. A look book was also produced for this brief, using photography from a shoot.

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Megan Compton - Fashion Branding

Victoria Redmond

Final Products The logo and branding has been applied to the coat hangers business cards , clothing tags to give an over all consistency.

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Megan Compton - Fashion Branding

Victoria Redmond

Final Products Branding Range

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Megan Compton - Fashion Branding

Victoria Redmond

Final product Close up of the garment with branded coat hanger.

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