OUGD503
VICTORIA REDMOND
RESPONSIVE - ASOS D&AD
THE BRIEFThe creative challenge for the Asos brief was to come up with a new interactive way for 20’ somethings to engage with the Asos Online fashion store. The brief wants you to focus on what is next after street style with keeping the mobile platform in mind as 20’ somethings are always connected to the web by there digital devices. The Asos ethos is friendly playful & unique. As the Asos brand is global it asks for you to consider all users and how you can produce a new forward way of thinking to engage users to Asos through a digital platform. Mandatories of the brief ask Design you design to a concept in line with the Asos brand and aesthetic viewable on a smartphone. Your outcome must be presented as a video or up to 8 images. (Include appropaite suporting boards & mood boards.) CONCEPTThe concept produced was a designed and proposed App. It focus’s on how you can create your own user profile. The profile allows you to upload your own dress styles called a ‘daily edit’ , add friends , refine your searches further and shop other users styles. The App is called Asos Revive. Aswell as the designed App another part of the concept was the Asos magazine (Look Book) which would be a supliment availble to Asos customers with in the Asos monthly magazine. This would be the most appropaite way to display the functions of the App to the Asos audience.
THE BRIEF & CONCEPT
OUGD503
VICTORIA REDMOND
RESPONSIVE - ASOS D&AD
RESEARCHAs street style is what the brief is wanting its main focal point to be. Researching Asos Instagrams fashion photography & Asos magazine is the most appropriate point of reference. Street style is the most accurate representation of whats on trend now. Street style is personal , fast , genuine & real. Theres nothing fresher than raw street style posted by people all over the world. Street style is available to anyone its unique. Asos captures the friendly and accessible fashion loving web platform. Researching into exsisting Fashion Apps has given the concept a strong resource. Looking at printed material aswel as digital has helped the design combine both asethics and reflect up and coming fashion trends.
RESEARCH & REFERENCE
OUGD503
RESPONSIVE - ASOS D&AD
VICTORIA REDMOND
ASOS LOOK BOOK Asos look book has been designed to showcase the App in a one of supliment to advertise to the Asos dermographic about the new App. The Asos look book tells the users about Asos Revive the new interactive experience. It also features a break down of the individual features of the App. The purpose of this supplement is to integrate the print and web platform as these are two key features of asos brand. This will make sure all customers are aware of the new feature so nobody misses out.
THE LOOKBOOK
OUGD503
VICTORIA REDMOND
RESPONSIVE - ASOS D&AD
ASOS REVIVE APPThe proposed app for Asos Revive opens with a landing page and follows on to pages to briefly describe the App leading to Log in / Sign up pages. There is the option to sign in through facebook and twitter common social media sites used by 20 somethings. The app captures the genuine and fast paced nature of street style on a platform that is accessible to anyone and user friendly. The app features easy navigation to direct from each section to section. Key features of the App are refined fashion searchs , Location uploads & Daily edit. There is also the option to tag your clothes for other people to view.
THE APP
OUGD503
RESPONSIVE - ASOS D&AD
VICTORIA REDMOND
The designed Asos revive app is accessible from the asos website this makes it also available to people who don’t have a smart phone. The aesthetic of the app fits in with the already existing asos brand but still provides a unique identity and new feel to Asos street style.
WEB PROPOSAL