OUGD503
RESPONSIVE - BEAUTY BY FAYE
VICTORIA REDMOND
BRIEFDesign the branding for a beauty buisness specialising in Eye Brow waxing.The client has asked for the aesthetics and esign to be in a contempory style. The salon is blackand white so to consider colour choices Consider the type as it needs to be read big and small. It needs to be cost effective , Its a popular buisness so the promotioanl material will need to be reproduced. Consdierations Other platforms such as instrgram & Facebook. Consider other promotional materail. Mandatory requirmentsModern , Simplistic , Sutubile colour choices. Delieverables Logo , Colour scheem , Buisness Card & Other collateral.
CONCEPT To design modern & contempory branding for a beauty business deisning colllateral such as buisness card s,posters , priceslists , appointment cards.
OUGD503
VICTORIA REDMOND
RESPONSIVE - BEAUTY BY FAYE
RESOLUTIONThe buisness cards produced feature the buisness name ‘Beauty by Faye’ The script typeface used on the business card has also been used to produce the shop sign. The buisness cards aesthetic are minimal and professional with the buisness name across the middle and ‘specialising in HD brows’ at the bottom. The reverse of the buisness card shows the buisness owners name ‘Faye Irvine’ with the adress and contact deatails.
OUGD503
VICTORIA REDMOND
RESPONSIVE - BEAUTY BY FAYE
RESOLUTIONThe gift cards produced have been designed using a geometric pattern. When being designed the geometric pattern was to heavy for the buisness card so we used to make a contemporty monochrome gift card fitting in with the salons aesthtics and colour scheme. The gift card uses a black tab across the bottom third to place the buisness name.The reverse has spaces for you to fill your information when giving a gift card to somebody. Although the aesethic is slightly differnt to the business card they work as a set and the same asethic is kept throughout.
OUGD503
RESPONSIVE - BEAUTY BY FAYE
VICTORIA REDMOND
For the brief different types of collaterol were produced such as Shop signage , Buisness cards ,Posters ,Pricelist & Gift Card Another outcome of the brief is posters were designed with beauty quotes on to be used in side the shop in monochrome to go with the shops aestetics. The posters use the white script font.
OUGD503
RESPONSIVE - BEAUTY BY FAYE
VICTORIA REDMOND
EVALUATIONFor this specific branding brief the client wanted me to design a number of collateral for her business she is recently moving into a shop and needed business cards, gift cards, a shop sign, posters and price lists designing. I felt this would be perfect for responsive as I would be getting more out of the brief than just simply designing a business card.How I first went about the brief was making sure I had all the vital information from client I made sure I had all this by asking questions and filling out the appropriate fields in a blank brief document which I posted to my practice blog for reference. One I had all the information to begin designing I began to draw some mockups and thumbnails just to get idea of what I was going to produce I wanted do it on pencil before I made it digital.
One of the gift cards my client liked had a geometric black and white pattern I felt it was a little to heavy for the business card as was more quirky than classy like the client had originally asked for so I suggested we use it for the gift card .The price list was very straight forward and I decided to make it a double sided flyer as this specific business is going to start more beauty treatments I will then make new flyers for the other treatments. I think my strengths through this specific client brief would be able to produce multiple variations quickly to show the client what I was available to produce for her I also made it very clear she could tell me what she didn’t like and what she did so we could act on it and she wasn’t left with something she didn’t want. A possible weakness throughout this brief would be trying to suggest a different colour to the client that she didn’t really want because I would of saved some time designing them specific variations. I have learnt when designing for clients they don’t all do graphic design and if they want something a specific way you do have to do what they ask are your hired for that brief.
Once I began making my work digital I decided I would make a page of variations for the client rather than just a few so she had more variety to pick from. I suggested the client use black and white (like they asked for) but with a small amount of mint blue as it works well with the black and white I showed the first lot of variations she happily picked one but I suggested I would make more variations she asked for a more italic typeface and then she was happy with one of the black and white business cards for the final piece. Once I had I really enjoyed doing this brief as I have never done the work for all of the this specific style I just needed to apply it to other collateral adding in extra business collateral before. I am really pleased the client was happy with the outcomes and I am glad I have had the experience doing this and I will know bits.