THOUGHT YOU SHOULD KNOW
Graphic design’s purpose is to create a message.. THERE ARE MANY WAYS OF COMMUNICATING GRAPHIC DESIGN ITS PURPOSE TO CREATE A MESSAGE BY : EDUCATING , INFORMING, INTSTRUCTING , MOTIVATING & INSPIRING. ALL OF THE ABOVE CAN BE TOLD OR SHOWN THROUGH A CERTAIN TONE OF VOICE: HUMEROUS , PLAYFUL , SERIOUS & EDUCATIONAL
Graphic designers need to be aware of the primary colours
cymk
rgb
Short for Cyan-Magenta-Yellow-Black, CMYK is a color
RGB is the color scheme that is associated with electronic
model in which all colors are described as a mixture of
displays. rgb combines the primary colors, red, green and
these four process colors. CMYK is the standard color
blue, to create a variety of different colors. photo editing
model used in offset printing for full-color documents.
programs use the RGB color mode because it offers the widest range of colors.
ITS IMPORTANT NOT TO OVER POWER YOUR WORK WITH MORE THAN 3 TYPEFACES
Semiotics has a meaning which the object not
Symbol - symbolises a rooster
only contains the information, but also carry an emotional impact for the audience. Human senses
sign- Its a sign /mascot for
will catch the signal and then pull the impression
Nandos food restaurant.
to the brain which leads to a conclusion subjective meanings depending on the perspective of each
signifier- portugal , food ,
audience. Every day many of the signs that consumed
quality & culture
visually, here the application of semiotics into play, such as one on a public advertisement, it drew the attention of the community for once took interest in the advertising message.
SEMIOTICS
lets get visual Visual Synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply , the main subject is substituted for something that is inherently connected to it.
Visual Metonym - A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning,the two images bear a close relationship, but are not intrinsically linked.
Visual Metaphor - A visual metaphor is used to transfer the meaning from one image to another. metaphor converts an impression about something relatively unfamiliar by drawing a comparison between it and something familiar. synecdoche
visual metaphor
visual metonym
GOTHIC FONTS ARE SAN-SERIF AND SIMPLE IN FORM. BLOCK FONTS ARE DESIGNED TO BE USED ON A LARGE SCALE EG. NEWSPAPER HEADERS.
GOTHIC
BLOCK
SCRIPT
ROMAN
SCRIPT FONTS ATTEMPT TO REPRODUCE CALLIGRAPHY FORMS. ROMAN FONTS ARE STANDARD SERIF FONTS.
THE FOUR DIFFERENT WEIGHTS
SANS SERIF
SERIF
There are two general categories of typefaces: serif and sans serif. Sans serif typefaces are composed of simple lines, whereas serif typefaces use small decorative marks to embellish characters and make
whats the difference?
them easier to read. Helvetica is a sans serif type and Times Roman is a serif type. typeface-Think of a typeface as the 'design'of the design of the alphabet, the shape of the letters that make up the typestyle. The letters, numbers, and symbols that make up a design of type. font- Think of a font as the digital file that contains/ describes the typeface. Think of the font as a little piece of software that tells the computer and printer how to display and print the typeface.
Led tracking & Kerning .. It was used to put a gap between the letters in the printing press.What makes a font readable - leading size , in-between & around. Legibility Is the degree to which glyphs in text are understandable or recognisable based on appearance. Readability Is the ease in which text can be read and understood. It is influenced by line length , primary, secondary , leading justification , typestyle , kerning tracking point size ect.
'Accdroing to a reseacrh at Cmabridge Unrveisity, it dseon't matter in waht odrer the lteters in a wrod are. The olny iaportmnt tihng is taht the fisrt and lsat lteter be in the rihgt plcae.The rset can be a ttoal mses and you can slitl raed it wuthoit prlboem. Tihs is bceause the huamn mnid deos not raed eevry leettr by iteslf, but the wrod as a whole.'
picas
Point is the size of a letter: 1 point = 1/72 inches 25.4/72mm 0.3527mm 12 points = 1 pica
"Pica" refers to a unit of measurement equal to 1/6 of an inch or 12 points.
points
Pica and points can be used interchangeably and many typographers use pica as their standard unit of measurement.