OUGD503
RESPONSIVE - PENGUIN AWARDS
BRIEFTo design a creative book cover for either the children’s puffin book or the adults penguin book. You are given a book for each of the briefs and you have the option to choose. You are asked to create a well designed full spread cover including crop marks and the logos. Taking key points from the book and putting your own interpretation into your design. You need to have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography , appeal to the broadest possible audience for the book show a good understanding of the marketplace. Have a point of difference from the many other book covers it is competing against. Be able to sit on the shelves of a supermarket or e book store as easily as it sits on those of more traditional bookshops.
CONCEPTTo design a book cover that best reflects the content. The book has been read throughly with notes made to achieve a good knowledge of the story and background. The concept focus’s on a moving point in the story about a fire in a church.
VICTORIA REDMOND
OUGD503
The designed book cover represents a pivotal point in the story where the boys who are staying in an abandoned church come back to find the church burning and save the children inside. The boys are perceived to be ruff and no good after this act they are named hero’s. The cover has been designed using a brush stroke to create the type and flames. Using a off white colour for the background gives the type and design impact. The reverse side features a small illustration of the burning church , a quote from the film and the blurb. The cover also includes the author , puffin logos and the finished resolution has been designed to the correct measurements required by the brief.
RESPONSIVE - PENGUIN AWARDS
VICTORIA REDMOND
OUGD503
RESPONSIVE - PENGUIN AWARDS
EVALUATION I was really pleased when i found out about the penguin design award brief as i have read many of the puffin and penguin books when i was younger. I had never designed a book cover before but i assumed it would be a straight forward brief. Before designing i read the book and watched some of the film i took notes and came up with a key concept i would use for my book cover it took me a while to choose what design i would do for my cover. I think because the brief asks for it to be quite type based i wish i had hand drawn some typography. I decided to use a brush tool to execute the titling as i wanted it to represent the boys in the book who are ruff and rebellious. I chose to base my design around the burning church in the book i feel like its quite an iconic part and it may make someone want to pick up with cover not knowing what its about. I didn’t want to do something obvious like a jacket or a knife. I feel like i have a strong concept and I’m pleased with how i executed it. I found this brief really hard at first simply because i never done a book cover design before and because i felt the brief would be easier than it was it became even harder when i couldn’t think of a concept immediately this has taught me not to underestimate a brief even something simple can have its challenges. I am really glad i did the brief as i think i produced a good final resolution apart from the concept i enjoyed this brief and i hope to be able to do this brief again in third year.
VICTORIA REDMOND