YCN - Scavi & Ray
Victoria Redmond
Brief
Response
To create a campaign which raises awareness of the Scavi and Ray brand. With the focus on fashion design. The Target audience is women.
The bottles feature individual packaging design inspired by prints from London Fashion Week designers. The campaign has been created based around instragram to upload pictures with you and your friends drinking the product. 01
YCN - Scavi & Ray
Victoria Redmond
Background Information
Research & Inspiration
Scavi & Ray, the first UK’s premium prosecco brand, is a contemporary and fashion savvy brand. Focusing on sociability and style, the brand uses promotional material across a range of platforms to increase the awareness of this premium Prosecco.
Besides researching into Scavi and Ray , bottle and product and packaging design was closely considered. Looking at the most efficient, practical, and most appropriate designs to take inspiration from to reflect the Scavi and Ray brand.
After looking closely into bottle and packing design, fashion packing and design was also looked at to see how best to incorporate fashion design into the brief and how the bottle would be displayed. 02
YCN - Scavi & Ray
Victoria Redmond
Development Development consisted of creating patterns designed by designers from London fashion week. Which then have been applied to bottles. Bottle tags have also been produced along side packaging. As part of the development and final pieces the products were photographed.
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YCN - Scavi & Ray
Victoria Redmond
App design The app designed is available on iphones and android devices to be used by a wider audience. A key feature of the app is the scavi & ray locator which allows fans to locate the nearest places to purchase and experience scavi & ray prosecco.
The app also allows the audience to ‘shop the range’ and purchase Scavi & Ray, the ‘capture the moment’ feature enables fans to upload and share their own images, which can then be shown on the instagram page when using the tag line #proseccoplease. 04
YCN - Scavi & Ray
Victoria Redmond
Campaign The posters mimic a photographic Polaroid and include photos of Scavi & Ray’s target audience of women aged 18-35. These photos show style, sociability and enjoyment. Across the bottom, the tag line, ‘Prosecco Please’ is written. 05
YCN - Scavi & Ray
Victoria Redmond
In Context To raise awareness of the brand Scavi & Ray can advertise their premium product across many different platforms, for example a London Bus.
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YCN - Scavi & Ray
Victoria Redmond
In context The bottle range on a billboard image advertisement.
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YCN - Scavi & Ray
Victoria Redmond
Final Products & Range. The bottle labels featuring prints from designers from London fashion week.
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