Secret 7 boards

OUGD503

RESPONSIVE - SECRET 7

THE BRIEFThe secret 7 the brief asks you to design a vinyl cover for an artist you have to choose from the 7 given. I chose to do Elbow the song given with the band Elbow was grounds for divorce.

The brief asks you to create a cover for that specific song not including the bands name or song title.

VICTORIA REDMOND

OUGD503

VICTORIA REDMOND

RESPONSIVE - SECRET 7

CONCEPTThe concept derives from research into similar artists as Elbow and their artwork also The temple bar sang about in the song of grounds of divorce.

OUGD503

VICTORIA REDMOND

RESPONSIVE - SECRET 7

FINALMy concept behind the design was to capture the meaning behind the song.The bar ‘The Temple’ which is located in Manchester is sang about in the song…”There’s a hole in my neighbourhood of which of late I can not help but fall” this iconic lyric helped to decide the most appropriate design to represent the song Grounds for Divorce.

OUGD503

RESPONSIVE - SECRET 7 MY WORK FEATURED ON THE SECRET 7 WEBSITE

VICTORIA REDMOND

OUGD503

RESPONSIVE - SECRET 7

VICTORIA REDMOND

EVALUATIONFor the secret 7 brief i drew my own interpretation of a bar that is sang about in the song i am really pleased with my final design it took me a while but i was happy with the outcome. I think i researched quite a lot of existing work and album artwork to try and find some inspiration.

Problems i faced with this brief would be getting an initial idea it took me a long time to finalise what i was going to do and make a solid decision. I felt i was researching for a while until i was happy with my concept.

In future i will perhaps sketch more intial ideas as i think i wil come up with an idea perhaps quicker than researching.

It took me a while to draw the bar out as there was so many line and shapes involved but it was definatley worth while.I don’t think it was well known thats what they were singing about in the bar which made me like the concept more i like that my design wasn’t obvious and it was subtle i used black and an off white to represent a homily feel i didn’t want to just use black and white so i used the off white to make the sketched bar have more impact.

A plus of entering the competition is that its a really good brief its so open for you to put your own spin or interpretation of a song which i think is important as a designer as you can find what your strengths are. Overall im really pleased with my design and i was lucky enough to have my design picked for the second year in a row and be featured on the secret 7 website and in the exhibition.

This has been one of my favourite competion briefs although i am happy to get picked for the second time i can tell my level of work has improved from first year and want to push that even further.