Scavi & Ray, the first UK’s premium prosecco brand, is a contemporary and fashion savvy brand. Focusing on sociability and style, the brand uses promotional material across a range of platforms to increase the awareness of this premium prosecco.
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The bottles feature individual packaging design inspired by prints from London Fashion Week designers. For example, Osman, Nom de Mode and House of Holland. This can be taken further using more designer’s prints.
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Scavi & Ray fashion designer bottle labels.
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Scavi & Ray Osman designer bottle & Packaging.
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As well as the fashion inspired bottle labels, the packaging also includes a clothing tag showing both the Scavi & Ray logo and the designers logo. This adds a touch of detail, whilst keeping with the fashion theme.
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The posters mimic a photographic Polaroid and include photos of Scavi & Ray’s target audience of women aged 1835. These photos show style, sociability and enjoyment. Across the bottom, the tag line, ‘Prosecco Please’ is written.
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Although Scavi & Ray has an enriching history, it remains a contemporary brand. Keeping in touch with their target audience, their instagram creates a contact between brand and fan.
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the app designed is available on iphones and android devices to be used by a wider audience. A key feature of the app is the scavi & ray locator which allows fans to locate the nearest places to purchase and experience scavi & ray prosecco.
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The app also allows the audience to ‘shop the range’ and purchase Scavi & Ray, the ‘capture the moment’ feature enables fans to upload and share their own images, which can then be shown on the instagram page when using the tag line #proseccoplease.
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The website for Scavi & Ray features a promotional video, conveying the brands close connection with fashion, as well as background history, the range of products and associations. This video can also be found online, and could be further used as an advertisement.
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For easier accessibility to purchase Scavi and Ray prosecco, and to put the name on a shelf, an exclusivity with a good quality supermarket could be made.
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To raise awareness of the brand Scavi & Ray can advertise their premium product across many different platforms, for example a London Bus.