Braning by Red Dang

COMPANY VISUAL IDENTITY GUIDELINES

ORIENT TRAVEL

IN TROD UTION

ORIENT TRAVEL company that organizes adventure trips to explore the wild nature. To the company, customers will learn how to promote their abilities, learn survival skills, take advantage of the surroundings for survival between wild nature.

CONTENTS

LOGO Idead 1 Sketch 2 Size recommend 3 Position 4 Department 5 Incorrect logo 6

TYPOGRAPHY Primary typeface Secondary typeface

7 8

Primary palette Secondary palette Hierachy & usuage principles

9 10 11

Customes 12 Office supply 13 Inscription metal 14 Vehicles 15 Web design 16

ORIENT TRAVEL

APPLICATION

CO NT EN TS

COLOURS

LOGO Based on the idea of a compass with leaves (a skill orientation), creating a stylized logo.

The color of nature, trust, safety, youth, good luck, hope.

ORIENT TRAVEL

IDE AD

The color of dawn, suggesting success, excitement, innovation does not stop.

16% X X

Logo meaning, corporate as like customers foundation always fluctuate, change to seek perfection

1.414 X

The leaf created by 2 spiral the golden ratio.

ORIENT TRAVEL

SK ETCH

The circle rate of 1,414 stylized alternative water waves and sun.

52.9â&#x20AC;&#x2122;

Leaves the edge star diagonal, creating volatility but still within the circle, looking for perfection.

92 mm

Logo size consistency is important when producing a wide range of communications.

A5 48mm A4 65mm A3 92mm

Minimum size Our logo must be clearly visible and reproduced consistently. For this reason a minimum size has been established. The size is 30mm measured across the width of the logo. The logo does not have a maximum reproduction size. Exclusion zone In order to maximise its visual presence the logo requires a surrounding area clear of any other graphic elements or text.

48 mm

SI ZE RE COM M EN E D

Placement The logo always appears in a set size and position on all our communications. See pages 3

65 mm

30 mm minimun size

X exclusion zone

ORIENT TRAVEL

A size formats Shown here are the recommended sizes for reproduction across various A series formats.

X 3

Consistent positioning of the logo is vital, it must always appear on the left. Logo size and position A5 Logo 48mm Left margin 8mm Top margin 9mm A4 Logo 65mm Left margin 12mm Top margin 14mm

A3 Logo 92mm Left margin 17mm Top margin 20mm

ORIENT TRAVEL

POSI TION

Landscape formats The top and left hand margins remain the same for the corresponding landscape formats.

These size relationships are determined by the departmental name length. The departmental name should not extend beyond the bounds of the logo.

Version one

DEPARMENT TYPEFACE FONT: FUTURA STD BOOK CASE: UPPER & LOWER CASE SIZE: 12 POINT TRACKING: -10 COLOR: #

DEPARMENT TYPEFACE FONT: FUTURA STD BOOK CASE: UPPER & LOWER CASE SIZE: 8 POINT TRACKING: 0 COLOR: #

X Version three, this is designed for very long divisional names that appear on three lines of text or more

DEPARMENT TYPEFACE FONT: FUTURA STD BOOK CASE: UPPER & LOWER CASE SIZE: 14 POINT TRACKING: +10 COLOR: #

ORIENT TRAVEL

Version two, for names that appear on two lines

D EPART ME NT

Dont’s The following examples on this page demonstrate impermissible use of the logo.

Don’t use logo alone

Only used the logo not word when already have a Correct Version

Don’t rotate logo.

Don’t skew or attempt to make the logo 3-dimensional in any way.

I N CORRE CT L OGO

Correct version

ORIENT TRAVEL

Don’t apply any effects

Don’t recolour the logo

Don’t make a pattern or texture out of the logo

TYPOGRAPHY

USAGE PRINCIPLES CORPORATE PRINTED - DIGITAL - EDITORIAL

ORIENT TRAVEL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./

ORIENT TRAVEL

Od ut asperrum re, occumquibus inctus. Fugiae estrum adis evelliquiam, simolupti reptatus dollab ipisquam fugita quo magnis escientis doluptae core laccullore consequate autecte velloratum idi ute qui optasserepro odipitat.

ORIENT TRAVEL

light - light oblique

book - book oblique

medium - medium oblique

heavy - heavy oblique

bold - bold oblique

AaBbCc123

ORIENT TRAVEL

PRI M ARY TY PE FAC E

Primary typeface - FUTURA STD

Secondary typeface - MYRIAD PRO

ORIENT TRAVEL regular - italic

ORIENT TRAVEL semibold - semibold italic

ORIENT TRAVEL bold - bold italic

ORIENT TRAVEL black - black italic

USAGE PRINCIPLES IMPRINT - DIGITAL - EDITORIAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./

AaBbCc123

SE COND ARY TY P E FAC E

light - light italic

ORIENT TRAVEL

COLOUR Colour plays an essential role in expressing and differentiating company visual identity. How use colour adds expression to visual identity.

c 0

m 65

y 100 k 0

r 255 g 121 b 0 # ff7900 pantone 151 Primary colour palette is always used in conjunction with white

c 5

m 15

y 95

r 245 g 208 b 0 # f5d000 pantone 123

c 50

m 0

y 100 k 0

r 122 g 184 b 0 # 7ab800 pantone 376

PRI M ARY PAL ETTE

Primary colour palette

c 0

m 0

y 0

r 128 g 128 b 128 # 808080

k 40

ORIENT TRAVEL

Secondary colour palette should be used for accent colour in designs

pantone 877 Secondary colour palette

When choosing colour it is important to consider the best options from the palette that will project the information clearly, effectively and complement any chosen images. There must always be good contrast between text and the background colour. Dark type on a white or very pale background is the most legible.

c 0

m 100 y 100 k 0

r 255 g 43

b 0

# ff2b00 pantone 485 Secondary colour palette

c 100 m 0 r 0

y 100 k 24

g 130 b 0

# 008200 pantone 7732

c 85

m 50

y 0

r 42

g 110 b 187

# 2a6ebb pantone 660

SE COND ARY PA L E TTE

Secondary colour palette

c 50

m 100 y 0

r 142 g 37 # 8e258d

b 141

ORIENT TRAVEL

Secondary colour palette

pantone 513 Secondary colour palette

Limit the amount of colours in any given design to a maximum of three or four. Use of too many colours will become too busy and distracting. Full colour backgrounds should be used sparingly for page breaks and dividers. Text layouts should use colour to accent the content rather than overpower it.

Full colour The primary logo. For use across all media.

Black Black is used as a supporting colour for text and keylines.

White White is the base colour for all designs. The full colour ORIENT logo must always be placed on a white background.

Secondary palette The secondary palette supports the primary palette providing colour accents where a broader colour palette is deemed necessary. Primary palette The primary palette plays a supporting role to white and is used when limited colours can be applied to an application.

ORIENT TRAVEL

Single colour For simple application of the logo, in stencilling or etching. Available colour: black-and-white.

H IE RARCH Y & US AG E P R I N C I P L E S

Single colour | reversed For exceptional use where the logo needs to be placed on a base colour or image other than white.

APPLICATION By combinations 8 colour palette, we can create an infinite number of applications varied colours.

T-shirts

Coats

C USTOME S

If using more than one type of imagery, ensure product names, mnemonics and the corporate logo have adequate clear space or keep them separate from each other.

ORIENT TRAVEL

Bags

Hats

Cups of coffee

O FFI CE SUPPLY ORIENT TRAVEL

Small items such as pens and jump drives should use logo set horizontally for maximum legibility.

For small office supplies, metal surface can use inscription metal.

ORIENT TRAVEL

I N SCRIPT ION ME TAL

Ink pen particular product, only to give to VIP customers.

Airplane

VEH IC LE S

Cars

ORIENT TRAVEL

Hellicopter

ORIENT TRAVEL

WEB D ESI GN

Name Class Course Teacher Date Email Phone

DANG VUONG QUANG E31A Corporate Identity Program Yoo Sea Hwan 15/05/2014 dangvuongquang@gmail.com 0946.858.455