BRANDING GUIDE
Š Victoria University of Wellington Italian Society 2015 Published in Wellington, New Zealand First Edition, 2015 The contents of this proposal remain the intellectual property of the author, and may not be reproduced for any purpose without the expressed written and dated permission of the aforementioned author. The contents of this guide are protected by the Office of the President and not to be altered without adequate consultation.
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Our Identity Society Arms Logo Identity Written Text Document Templates Minutes Posters Letterhead Online Guidelines Banners Cover Photos Display Pictures Posts Email Signature
OUR IDENTITY The brand identity of the Italian Society draws on three key links: 1 to Victoria University of Wellington, 2 to the Italian Republic, and 3 to the tangata whenua of Te ﾅｪpoko o te Ika a Mﾄ「i. This is represented in our the colour scheme, marketing direction and the society arms (and logo). These are to be used with pride and respect, as they represent us as a whole to our wider community. The brand colour scheme is: ITALIAN RED
The deep red found on the national flag of Italy R: 191 G: 0 B: 0
UNIVERSITY GREEN 2
Drawn from the dark green used at Victoria R: 0 G: 81 B: 55
PURE WHITE
A high contrast alternative for coloured backgrounds H: 170 S: 0 L: 255
PURE BLACK
A high contrast alternative for white backgrounds H: 170 S: 0 L: 0
SOCIETY ARMS The Arms of the Society are the pride of our branding. All aspects of the arms are special to the society and unique to us here at Victoria. OLIVE & OAK WREATH
From the Italian Republic Emblem, both highly symbolic of the Republic
SOUTHERN CROSS Stylised corporate, Crux is laid on an open book, drawn with the hexagram creation star from Christian symbolical heraldry
RIBBAND
Stylised from the Emblem of the Republic of Italy and the Coat of Arms of New Zealand
COGWHEEL
From the Italian Republic Emblem, symbolic of the right to work in the Italian Constitution
VICTORIA COLLEGE BLAZON
The Shield from the Coat of Arms of Victoria College, now Victoria University, in corporate style
CROWNS
Stylised corporate, representative of the three crowns of New Zealand during Victoria’s reign: the United Kingdom, New Zealand and India
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LOGO IDENTITY The Logo of the Society is a combination of the Arms and text, and can be used in either Te Reo MÄ ori, Italian or English as circumstances vary. The Logo comes in either landscape or portrait, and in either black or white. There are several guidelines to making sure that the logo is displayed accurately:
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DO:
Use it in either black or white Place it only in the top centre or bottom right of any image Make sure it can be clearly seen and is not covered or obscured Use the logo on all official documentation, proposals and event images Take pride in its use
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DO NOT:
Stretch or alter the proportions of the logo Use in any other language but those three specified Distribute the logo amongst other clubs freely Change the colours of the logo whatsoever Use the logo for non official purposes
Examples of the incorrect use of the logo include:
x Stretched
Unclear
Coloured
Compacted
x
x
x
Obscured
x
x
Placement
If you are unclear about the use of the logo, always consult the Officer in charge of marketing or the President.
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WRITTEN TEXT All written text produced by the Society (excluding feature text in an event poster) is to follow the following guidelines. On day to day documentation such as minutes, letters and so forth, we use Century Gothic. An example of its use is:
TITLES ARE WRITTEN IN BOLD UPPER CASE Subtitles are written in bold sentence case
Body text is written in sentence case, using underline and italics sparingly, etc., On formal documentation such, for headers, titles and so forth, we use Century. This is to be only used in upper case, shown here:
TITLES ARE WRITTEN IN BOLD UPPER CASE 6
BODY TEXT IS WRITTEN IN UPPER CASE. It can also be written in sentence case, though this is rare, etc.,
DOCUMENT TEMPLATES All document templates can be found in the Italian Society folder under ‘Document Templates’. However, should for any reason these documents go missing the standardised templates and designs can be found here.
MINUTES -
Written in 12pt, Century Gothic font; text indent for each item / subitem. Item headings underlined in uppercase; subitem headings underlined in sentence case. Landscape logo at the top-centre of the first page. Motion propositions italicised, motion outcomes emboldened. Document header in grey (40%), including meeting code and document classification. Declaration of authenticity at the end with signature of VP Administration affixed.
MEETING CODE XXX000???
XXX – Meeting type (AGM, SGM, GEN) 000 – Meeting number (001, 002 etc.) ??? – Executive Year (2015, 2016 etc.)
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POSTERS -
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Logo in the bottom right corner if normal event, if sponsored, bottom left preceding sponsors. All print posters in portrait, online posters may be in either portrait or landscape. If it is a shared event, societies should be ordered alphabetically right to left. If a one off, or special event, logo should be in its regular position accompanied by ‘PROUDLY PRESENTED BY THE VICTORIA UNIVERSITY OF WELINGTON ITALIAN SOCIETY’ at the top Events posters may stray from branded colour scheme
Example, not template
LETTERHEAD -
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Logo in the top right corner, about a centimetre down from the top of the page to allow for a bleed when printing Followed by postal address, currently: P.O. Box 30 874 Wellington 5014 NEW ZEALAND Font in the letter itself to be 11pt, Century Gothic, black., with traditional Word 2003 layout. All letters to be signed off as: NAME SURNAME Office within the Society
ONLINE TEMPLATES Similar templates exist for online communication and presentation, and most should be able to be found in the Italian Society folder ‘Online Templates’. However, should they not be there for any reason, they are detailed below.
BANNERS -
Logo in the bottom right corner if normal event, if sponsored, bottom left preceding sponsors. If co-hosted with the University, the University Logo must be to the left of the right hand corner, taking precedence. All banners must be landscape, exactly 851px by 315px in size or larger by the same proportions. For standard events, a plain white banner with black Century Gothic uppercase text may be used as a descriptor bar (seen in the first example) Reoccurring events should use the same online banner for continuity and familiarity
Examples, not templates
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COVER PHOTOS -
Second is an example, not a template
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Logo does not feature on any cover photos All cover photos should match the display picture, and should be changed sparingly. All cover photos must be landscape, exactly 851px by 315px in size or larger by the same proportions. Alternative fonts may be used, however following branding guidelines is advised. All text and significant items must be at or above the halfway mark on a banner, as to not be obscured by the name on the page. A full black cover photo is to be used with the passing of an individual close to the Society.
DISPLAY PICTURES -
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Short logo is the only feature to appear in any display pictures All display photos should match the cover photos, and should be changed sparingly. All cover photos must be square in dimension, for highest quality around 300cmx300cm The logo must not be obscured by an item in front of it (with exception to a poppy or a commemorative ribbon) and or made illegible by a the background A white logo on black background is to be used with the passing of an individual close to the Society.
POSTS -
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Logo in the bottom right corner if normal event, if sponsored, bottom left preceding sponsors. Square logo may be used if sponsored, otherwise use long. If co-hosted with the University, the University Logo must be to the left of the right hand corner, taking precedence. Long logo must be used in this circumstance. All posts should conform to the 16:9 ratio (standard Microsoft PowerPoint slide size) For standard events, a plain white banner with black Century Gothic uppercase text may be used as a descriptor bar (seen in the first example) Reoccurring events should use the same online banner for continuity and familiarity Use semi-translucent boxes in either black of white to help make text legible if the background is intense.
REMEMBER:
Always seek the sign off of the Officer in charge of marketing and/or the President before posting online! 11
EMAIL SIGNATURES -
Logo should always feature between the office of the assigned and the plugline. Assigned should always have their name emboldened. Use full official offices when signing off an email the first time, and the colloquial from then on (eg, Vice President (Treasury), then, VP Treasury) Signatures are to be attached only when it is being sent to a high profile recipient, or it is an official society-wide email. Be careful! Make sure you have update the signature each time you send it or else it sends the default template! Do not use any other titles while acting in your capacity as an officer in the Society, unless relevant.
OTHER NOTES
These are just guidelines on how to follow branding, it isn’t a do-ordie style document! Use your common-sense when producing any document and there is sure to be no issues whatsoever!
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If you have any concerns, always ask the Officer in charge of marketing and/or the President.
OTHER LOGOS Several other logos are a part of our brand and should not be altered without due consideration by the Executive Board. These are:
LA COPPPA DELL’AQUILA ITALIANA
LA COPPA DELL’AQUILA ITALIANA LA SETTIMANA DELLA LINGUA MAORI TE WIKI O TE REO MĀORI LA SETTIMANA DELLA LINGUA MAORI
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