Vyara Zlatilova Portfolio 2017
HellO! The majority of the work I am interested in is branding oriented and more specifically based on the idea of creating emotional desire towards a certain product. Thus, I believe that big ideas should be not only conceptually strong, but beautifully crafted, in order to get maximum consumer response.
Devonshire Quarter Date: April 2016 - January 2017 Agency: SomeOne Project Description: Devonshire Quarter is the main cultural institution in Eastbourne. It unites 6 buildings - including 2 theatres, tennis courts, congress hall, gallery, welcome building and a players village. The Challenge: Being involved since the very first stage of the project the main challenge for me was to represent the diversity of Devonshire Quarter and make the idea as visually appealing as possible. Overlapping: Devonshire Quarter is bringing sport, culture and ideas to Eastbourne. It’s a place where sport and sociability go hand in hand. Thus, the main idea was to represent the various activities that take place in Devonshire Quarter by literally overlapping the buildings, in which those events take place.
Brand architecture B R AN D ARCHITEC TU R E
WINTER GARDEN
CONGRESS THEATRE
WELCOME BUILDING
TENNIS COURTS
WELCOME BUILDING
PLAYERS VILLAGE
DEVONSHIRE PARK THEATRE
DEVONSHIRE QUARTER
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PLAYERS VILLAGE
TENNIS COURTS
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Illustration style
Business cards
Billboards
Billboards
Hoarding
Iconography
Wayfinding
Wayfinding
A Consumer’s Diary Date: 2012 Self-initiated project Project Description: A Consumer’s Diary explores the idea of consumerism as a way to define one’s identity. Nowadays, people create a sense of who they are through what they buy - material objects are seen as expression of values, attitudes and beliefs. They give the consumer a sense of belonging to a certain group of people. This book consists entirely of shopping receipts. Its purpose is to identify the individual qualities, preferences and social standing of a single individual based on the products he/she recently consumed.
The project won the Silver A’ Design Award Writing, Literature & Content Category (2012) https://www.adesignaward.com/
Do you really love me, mother? Date: 2014 Self-initiated project Project Description: Illustrations and graphic design for a self-initiated project. The project is in the form of an ad campaign against child abuse. It consists of a collection of Mother’s day ‘greeting cards’, which, through provocative messages, are raising questions regarding the issue of domestic and child abuse. I am really interested in the idea of changing the meaning of an image by adding thought provoking text and, thus, subverting the message it communicates to the viewer. In this particular case, it was important to attract the audience to the project instead of repelling it by using disturbing images. Therefore, all the images produced are aiming to be as visually appealing as possible, and as such - to communicate the idea rather metaphorically than directly.
This project won 3rd place in the Czech competition Design Talent.
Do you really love me, mother?
Cancer reserach fundrasing campaign EXAMPLE APPLICATION Contents
Cancer Research UK 2015 Brand Guidelines Date: August Agency: SomeOne
Project Description: Cancer Research UK asked us to come up with a campaign for their fundraising events. Instead of recreating the typical cancer sad story we decided to give the patients, and the supporters, a
About us
August 2015
reason to live and smile by creating a fun illustrated campaign based on the brand colours and circular geometric shapes. Making the events more human and less illness oriented.
Fixed identity elements
Flexible identity elements
Bringing it all together
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Cancer reserach fundrasing campaign
Cancer reserach fundrasing campaign
St Catherine’s Hospice Date: April 2016 - January 2017 Agency: SomeOne Project Description: St Catherine’s Hospice is the leading provider of hospice care in Sussex and East Surrey, helping more than 2,000 terminally ill people, their family members and friends each year. The Challenge: How to start conversations around the delicate subject of dying and invite people to fully engage with St Catherine’s Hospice. We’ll be there when life comes full circle SomeOne developed a very humane strategy in solving the brief. The new brand clearly shows that St Catherine’s Hospice will be there at a time when other people don’t know what to say or do. Therefore, beyond the fixed elements in the branding, the flexible property of the ‘signature line’ sets out to change across different applications signifying that, when life comes full circle St. Catherine’s there to help. This ever changing signature informs the design of iconography and holding devices across the brand’s communications.
Iconography & Fundraising Kit
Outdoor Advertising
Annual Review
Hello Student
G OG R AM R AM – E – NG E NG LISH LISH FLOWE FLOWE RSRS
Date: November 2015 - ongoing Agency: SomeOne Project Description: Hello Student is a new service introduced by Empiric Student Properties. Their main focus is not student housing, but the whole student experience. Like help students stay healthy. Make sure they feel safe. Give them the chance to make new friends and explore their city. Thus, Hello Student makes things easier, more enjoyable and more convenient by creating spaces where students blossom. The Challenge: Being involved since the very first stage of the project the main challenge for me was to create an intelligent brand without falling into cliches. Inspired by local flowers to represent each location, the idea was to stay away from geometric designs and things which are normally done for housing brands.
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Stacked monochrome monogram
On screen applications
B R AN DING WITH POTE NTIAL MONOG R AM
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Mobile applications
Outdoor advertising
Branded card holders
Thank you!