Who am i?
Hello, my name is Vyara Zlatilova The majority of the work I am interested in is branding oriented and more specifically based on the idea of creating emotional desire towards a certain product. As a passionate graphic designer, I am interested in both commercial and experimental projects, short- and long-term internships.
Having a BA in Graphic design from NBU (Sofia, Bulgaria) and BA in Book Arts and Design from London College of Communication! I just graduated an MA Illustration course at Camberwell College of Art, part of University of the Arts London.
+44 (0) 777 88 28 742 vyara_zlatilova@abv.bg behance.net/vzlatilova
Graphic Design & Branding
Debate Magazine Selected spreads from Debate magazine - a collaborative project with Yasmin Robert, BA Journalism graduate from London College of Fashion, University of the Arts London.
Cup of Soup Graphic design and branding project for a fast food soup restaurant. The Brief Create a branding concept (including inventing an unique company name), design business cards, website layout and other promotional materials for a fast food soup restaurant.
*Sketchbook pages illustrating the working process.
Workshop Knowledge Logo design and business cards design I did for Workshop Knowledge (education centre based in Bulgaria). The Brief Workshop Knowledge or in Bulgarian - Работилница за знание is a sub brand of a company called Глиф’. Therefore, the task was to incorporate both the word Глиф’and the first letters from the sub brand (Р and з) in a fun and creative way.
Feel Lucky
LADIES
Feel Lucky is a university project I worked on. I was asked to come up with a branding concept and design a logo, packaging and a small leaflet for an imaginary condoms company.
Ladies is another university project. The brief was to come up with a name, create a logo design, set of posters and a shop window display for a shoe company. *The full project is available at www.behance.net/vzlatilova
Sofia Vasil Levski str. 123 Plovdiv Aleksandar Batenberg str. 15 Varna Aleksandar Malinov str. 1 more info: ladies.com
The one and only The one and only is a university project I worked on. The brief was to come up with a branding concept for an imaginary wine company and design a logo, bottle labels, for each of the different wine types, and a small brochure.
e & OOn y
e & O n y O white wine
1999 Grown, Produced and Bottled in Asenovgrad
ALC 14% VOL 750ml
Saatchi&Saatchi Ad Campaign Saatchi&Saatchi Bulgaria gave me the task to design set of posters promoting their internship scheme. The catch was, however, that my design had to rely mainly on the three basic geometric shapes - circle, triangle and square. Thus, I was inspired by the artists, who often use their fingers as a viewfinder in order to perfect the composition of their images.
Experimental publishing
A Consumer’s Diary A Consumer’s Diary explores the idea of consumerism as a means to define one’s identity. Nowadays people create a sense of who they are through what they buy - material objects are seen as an expression of values, attitudes and beliefs. They give consumers a sense of belonging to a certain group of people. The book consists entirely of shopping receipts. The idea is to identify the individual qualities, group preferences and social standing of a single individual based on the products he recently consumed.
The project won the Silver A’ Design Award Writing, Literature & Content Category (2012) https://www.adesignaward.com/
They Made Me Kill (Ultra violet posters) The project consists of a selection of portraits of serial killers in their early childhood – the years when their personality was just about to be formed. The edition raises questions such as: do we all have the potential to become monstrous and how does aggression begin? What shapes our personality in the early stages of its development? Is it possible for a monstrous act to be committed by ordinary people or does evil always come from evil? Are there any differences or similarities between the victim and the murderer, especially in early childhood? Because after all we are all born the same or so it seems. On the back of each poster there is an invisible UV hint about the crimes those children are about to commit in their future life as grown-ups.
This project was exhibited as part of Milan Design week (2014)
Limited Edition ‘To Do’ Lists This limited edition explores the idea of choice - what is our choice in the marketplace and to what is this choice leading us. I decided to literary explore the idea of what would happen if a consumer tries to follow everything advertisements propagandize. Thus, in the edition, verbs, collected from existing ad slogans, are used as representation of orders. They are combined in groups of two apparently contradictory verbs, so that the consumer would have to choose between one of them and follow the order. The project is aiming to explore the idea of what is important to the reader and how he could interpret and engage with the message, giving it a new meaning. In terms of authorship the project further examines the idea of tearing down information, reconstructing it and twisting it in new connotations.
*Sketchbook spreads illustrating the working process.
Isotype City While researching existing sign systems, I was trying to create a narrative and change the meaning of given signs in different combinations. Thus, I decided to use Isotype graphics to make social commentaries about existing problems in big cities, such as industrialisation, transportation, pollution, etc. Isotype graphics set the beginning of today’s pictograms as we know them, therefore they are an important part of today’s urban visual language, and as such - quite relevant in fulfilling the purpose of this project.
*Sketchbook spreads illustrating the working process.
This project was exhibited as part of Sofia Design Week (2012) http://edno.bg/en/ sofia-design-week-2012/about
ILLUSTRATION
Prime Magazine Illustrations for Prime Magazine Issue 01/2014. The Brief The magazine (minimal, classic, stripped back) will operate as an art object itself, with a high production value. The illustrator will provide a selection of sketches/drawings of potted plants. The portraits should be focused on the pot rather than the plant – in some cases cropping the plant out of the illustration. The illustrations will be printed in conjunction with poetry of the editors choosing.
Do You really love me, mother? Illustrations and graphic design for a self-initiated project. This project is an ad campaign against child abuse, consisting of a collection of Mother’s day ‘greeting cards’, which, through provocative abuse related messages, are raising questions regarding the issue of domestic abuse. I am really interested in the idea of changing the meaning of an image by adding text and, thus, subverting the message it communicates to the viewer. It was important to attract the audience to the project instead of repelling it by using disturbing images. Therefore, all the images produced are aiming to be as visually appealing as possible, and as such - to communicate the idea rather metaphorically than directly.
For more information please visit: www.behance.net/vzlatilova