Vyara zlatilova portfolio 2015

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Who am i?


Hello, my name is Vyara Zlatilova The majority of the work I am interested in is branding oriented and more specifically based on the idea of creating emotional desire towards a certain product. As a passionate graphic designer, I am interested in both commercial and experimental projects, short- and long-term internships.

Having a BA in Graphic design from NBU (Sofia, Bulgaria) and BA in Book Arts and Design from London College of Communication! I just graduated an MA Illustration course at Camberwell College of Art, part of University of the Arts London.

+44 (0) 777 88 28 742 vyara_zlatilova@abv.bg behance.net/vzlatilova


Graphic Design & Branding

Debate Magazine Selected spreads from Debate magazine - a collaborative project with Yasmin Robert, Journalism graduate from London College of Fashion, University of the Arts London.




Cup of Soup The Brief Create a branding concept (including the invention of an unique company name), design business cards, website layout and other promotional materials for a fast food soup restaurant. Come up with a creative way to attract clients to emotionally engage with the brand. Solution What is the first thing that comes to mind when you think of a cup of hot soup? Most probably the delicious smell it has. Having that in mind, I decided to develop a boutique menu, which will engage the customer on a sensual level - relying on both Sight & Scent. Similar to cosmetic companies, which often add scented pages in their parfume catalogues, I was curious to find out what will happen if the same principle is applied to a restaurant menu. Thus, by adding soup scented pages the design is offering unexpected scenario to its customers and emotionally connects with them on a different level.

*Sketchbook pages illustrating the working process.


Website Design, Business cards, Letterhead and Envelope Design and Scented Menu


The one and only The Brief Create a branding concept (including the invention of an unique company name) for a wine company. Design labels and small brochure representing the three main types of wines the company is producing.

e & OOn y

e & O n y O white wine

1999 Grown, Produced and Bottled in Asenovgrad

ALC 14% VOL 750ml



Sofia City Branding The current wayfinding system of Sofia is too eclectic, and thus, often misleading for both tourists and local residents. Therefore, I wanted to design more helpful and efficient one. The color palette I chose consists mainly of yellow colors, often present in Sofia’s Central European architecture in the very centre of the city. The scheme includes also various shades of grey as representation of the numerous concrete communist buildings, red – a color with a vital role in Bulgarian culture and history, and last but not least - green and blue – symbolic of Vitosha mountain, which is one of the main symbols of the capital. I wanted to portray the clash of the co-existing concepts in the city by using both cyrilic (the official alphabet in Bulgaria) and latin symbols (standard for wayfinding systems around the world). Thus, the new branding of the city consists of an universal modular system where a minimalistic version of the coat of arms is placed next to the name of the city in both alphabets, depending on the usage of the sign. The changing font ot the exclamation mark, on the other hand, symbolizes the various set of emotions, ranging from joy and excitement to sometimes even fear or degree of concern people associate with Eastern Europe.

Coat of Arms

Rebranding 2011

My interpretation

Sketchbooks

Former House of the BCP

Russian Church

Russian Church

*Sketchbook pages illustrating the working process.

National Palace of Culture

National Assembly

National Theatre

Saint Sofia Church


e House

Metro

Taxi

e House

Metro Metro

Taxi Taxi

urant

Tram Tram

Trolleybus Trolley bus

Bus Bus

urant

Tram

Trolley bus

Bus

e House

Metro

Taxi

Park

Museum

Fast Food

Coffee House

Metro

Taxi

Park Park

Museum Museum

Fast Fastfood Food

Coffee Coffeehouse House

Metro

Taxi

cy Exchange

Wifi

Hospital

Info point

cy Exchange

Wifi

Hospital

Info point

Park

Museum

Fast Food

Coffee House

Metro

Taxi

Tram

Trolley bus

Bus

Church Church

Bar

Restaurant Restaurant

Tram

Trolley bus

Bus

Church

Historic building Historic Building or Site Historic Building or Site

Bar

Restaurant

Tram

Trolley bus

Bus

Church Wifi Wifi

Historic Building or Site Hospital Hospital

Bar point Info point

Restaurant

Tram

Trolley bus

Bus

Post Office

Police

Public Toilet

Currency Exchange

Wifi

Hospital

Info point

Post Office

Police

Public Toilet

Currency Exchange

Wifi

Hospital

Info point

Post office Office

Police Police

Toilet Toilet Public

Change Currency Exchange

Wifi

Hospital

Info point

urant

ncy Exchange


Street or Site name Area

Park National Palace of Culture City centre

Mixtape 5 Info point

Installation symbolizing the times of repression the city has gone though 60 cm

Nearby attractions

First city hospital National palace of culture

Larger map

10 min walk

270 cm

Smaller map 4a 4a 1b 4b 1b2b 1a1d 1a1d 1c2c 4a4b 4d 1a1d 2a2d 1b1c 2b4b 1a 1d2d 3a 3d 1a4d

4

5 min walk

ul. 6-ti Septemvri ul. 13-ti Mart ul. Angel Kanchev ul. Dr. Peter Beron ul. Georgi S. Rakovski ul. Gurgulyat ul. Han Asparuh ul. Hristo Belchev ul. Luben Karavelov National Palace of Culture ul. Neofit Rilski bul. Patriarh Evtimiy ul. Peter Parchevich bul. prof. Fridtjof Nansen ul. Strumitsa ul. Tzar Asen bul. Vasil Levski ul. Verila bul. Vitosha

Street names

3

2

Legend

1

a

b

c

d

Logos

90 cm

Mixtape 5

10min

Info point

6min

3min

National palace of culture


Experimental publishing

A Consumer’s Diary A Consumer’s Diary explores the idea of consumerism as a means to define one’s identity. Nowadays people create a sense of who they are through what they buy - material objects are seen as an expression of values, attitudes and beliefs. They give consumers a sense of belonging to a certain group of people. The book consists entirely of shopping receipts. The idea is to identify the individual qualities, group preferences and social standing of a single individual based on the products he recently consumed.

The project won the Silver A’ Design Award Writing, Literature & Content Category (2012) https://www.adesignaward.com/


They Made Me Kill (Ultra violet posters) The project consists of a selection of portraits of serial killers in their early childhood – the years when their personality was just about to be formed. The edition raises questions such as: do we all have the potential to become monstrous and how does aggression begin? What shapes our personality in the early stages of its development? Is it possible for a monstrous act to be committed by ordinary people or does evil always come from evil? Are there any differences or similarities between the victim and the murderer, especially in early childhood? Because after all we are all born the same or so it seems. On the back of each poster there is an invisible UV hint about the crimes those children are about to commit in their future life as grown-ups.

This project was exhibited as part of Milan Design week (2014)


Limited Edition ‘To Do’ Lists This limited edition explores the idea of choice - what is our choice in the marketplace and to what is this choice leading us. I decided to literary explore the idea of what would happen if a consumer tries to follow everything advertisements propagandize. Thus, in the edition, verbs, collected from existing ad slogans, are used as representation of orders. They are combined in groups of two apparently contradictory verbs, so that the consumer would have to choose between one of them and follow the order. The project is aiming to explore the idea of what is important to the reader and how he could interpret and engage with the message, giving it a new meaning. In terms of authorship the project further examines the idea of tearing down information, reconstructing it and twisting it in new connotations.

*Sketchbook spreads illustrating the working process.


Identity. The aim of this project is to explore the idea of consumerism as a way to identify a person. Thus, this experimental piece of design encourages discussion and attempts to reimagine the concept of identity. Identity. is a collection of pictures sent to me by people from different social backgrounds. They were asked to sent pictures of a material possession they identify themselves with. My intention was to test if it is possible to recreate their individual qualities, group membership and social standing based on the objects they feel connected to. For that reason, on my blog vzlatilova.wordpress.com I asked random people to share their thoughts and suggestions about what these people’s identities might be. The book itself is designed based on the information gathered.


ILLUSTRATION

Prime Magazine Illustrations for Prime Magazine Issue 01/2014. The Brief The magazine (minimal, classic, stripped back) will operate as an art object itself, with a high production value. The illustrator will provide a selection of sketches/drawings of potted plants. The portraits should be focused on the pot rather than the plant – in some cases cropping the plant out of the illustration. The illustrations will be printed in conjunction with poetry of the editors choosing.



Do You really love me, mother? Illustrations and graphic design for a self-initiated project. This project is an ad campaign against child abuse, consisting of a collection of Mother’s day ‘greeting cards’, which, through provocative abuse related messages, are raising questions regarding the issue of domestic abuse. I am really interested in the idea of changing the meaning of an image by adding text and, thus, subverting the message it communicates to the viewer. It was important to attract the audience to the project instead of repelling it by using disturbing images. Therefore, all the images produced are aiming to be as visually appealing as possible, and as such - to communicate the idea rather metaphorically than directly.



For more information please visit: www.behance.net/vzlatilova


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