Mentortoolkit

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Building Environmental Solutions that People'))*%!-.!+/0%! Want

CORE PRINCIPLES BUILD"

LEARN"

Lean Startup Model: Eric Ries

Customer Development Model: Steve Blank

UNTESTED HYPOTHESES

BUILD-MEASURE-LEARN

At the beginning, what entrepreneurs have are only untested hypotheses / assumptions / opinions, not facts. Hypotheses need to be turned into facts; there are no facts inside the room.

Turn ideas into products with minimum features that allow testing & feedback, measure how customers respond, learn whether to pivot or persevere. The aim is to minimize the time through this loop.

GET OUT OF THE BUILDING The only way to get to know customers

MINIMUM VIABLE PRODUCT (MVP) Contains fewest number of features needed to achieve a specific objective.

CUSTOMER DEVELOPMENT

VALIDATED LEARNING

Most startups fail not because they lack a product; they fail because they lack customers and a proven financial model. Getting to know customers right from the beginning & establishing a continuous customer feedback loop throughout the product development cycle helps to create better solutions. Essentially to find the right Problem/Solution Fit to get the right Product/Market Fit.

MVP would test most of the startup始s assumptions & establish baseline metrics to provide learning milestone. Each failed hypothesis leads to a new pivot, where we change just one element of the customerproblem-solution hypotheses or business model, based on learning but don始t abandon everything learnt. The sooner you realize a hypothesis is wrong, the faster you can update & retest it.

LEAN STARTUP Which of startup始s efforts are value-creating & which are wasteful? !

MEASURE"


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