The Future of Standard Solutions 12

ANUGA & IFFA Tradeshows 2022

Well, finally after two years it’s time for German tradeshows to spring back into action! The Corporate Marketing team has been working hard on the new Anuga FoodTec and IFFA tradeshow concepts to provide visitors with a new experience during their visits this year.

The shows are only a few weeks apart (due to postponements) and both will exhibit similar machinery with the same motto:

Reach your PEAQ performance: Performance | Efficiency | Availability | Quality

The concept aims to highlight the MULTIVAC ‘PEAQ promise ’ , an extension of our brand positioning which focuses on the productivity of our customers. Our advantages can achieve significant cost savings and contribute to the success of our customer ’ s businesses ’ .

ANUGA is first up and will be held on the 26-29th of April in Cologne and is the leading tradeshow for the food and beverage industry. The machinery on show will be similar to that shown at IFFA, however, there will be more of a focus on the processing and packaging of foods from all sectors. Luke Gowen. Central Regional Sales Manager will represent MUUK on the stand and will be a point of contact for any UK visitors. IFFA will be held on the 14-19th of May in Frankfurt and is the trade fair for processing, packaging, and selling of meat and alternative proteins. The stand will focus on ‘Meat and alternative protein products ’ with a range of solutions for visitors to experience. Douglas Keith, South-East Regional Sales Manager will represent MUUK at the show, and other members of the sales and product management teams will be visiting to see the machine launches, and to check out competitor offerings!

Both shows will present our wide range of machines and the latest line solutions with topics of sustainability and digitalisation (add in snip of machinery). There will also be live demonstrations for portioning including the launch of the new GMS 400 from TVI and the S 1600 slicer (for IFFA only) held in an outdoor tent on the exhibition grounds.

In addition to the MULTIVAC stand, our processing partners Risco, Laska and Schröter will also have exhibition stands at IFFA and will be exhibiting new products for our customers to go and experience.

Laura Affleck: Marketing Manager