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TV appearance leads to spike in demand for organic vegetables Jenny Nicholson Demand for vegetables has outstripped supply at Ferretti Growers following their recent appearance on Country Calendar. Jeanette Ida says, since the programme aired, they have had interest from around the country. Although they only supply locals, they now have a waiting list. Ferretti Growers is a certified organic market garden in Brightwater, owned by Jeanette and her husband Dom Ferretti. Their boxes of seasonal vegetables are sold online. With increasing demand, Jeanette would like to see more certified organic market gardens in the region and around the country. “There are just not enough.” The Country Calendar crew was with them from Monday to Friday leaving with six hours of footage, which was edited to 22 minutes for television. Jeanette says it was a great experience having them there, but hard work. “We were always ‘on’ and were still running a business and doing our jobs,” she says. “But it is great to get the message out there.” Jeanette’s message is “healthy soil, healthy food, healthy people”. “If nutrients are not in the soil, they cannot be in your food, so they are not in you,” Jeanette says. “People often don’t make that connection.”
Jeanette ida and dom Ferretti can’t keep up with demand for their vegetables. Photo: Supplied. She says it’s about redefining what real food ‘looks like.’ “There may be a few holes in our spinach leaves and the carrots
might not be a perfect shape or the same size.” But Jeanette challenges people to taste organic veggies. She says the
freshness is there and even those who are not organic soon learn to love the taste. Organics have a completely different nutrient pro21 7-20 201
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file, with some studies finding up to five times the antioxidants of continued on page 2
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