Brand Voice

“A picture can tell a thousand words, so let our words paint a picture“

Brand Voice

We are known and respected as Walker.

In all our branding, our writing and when we talk, we refer to ourselves as Walker.

Walker Group Holdings and Walker Corporation are related to the functions of the business and should be avoided in our branding.

Walker latern Tower, Melbourne, VIc

It’s also important to try to avoid Walker’s - we are Walker.

When we write about Walker, always try to use first person and plural. For example; “We do the difficult jobs others can’t. We are committed to delivering the best every time and leaving a lasting legacy for future generations.”

We are a TEAM.

We rely on each other’s expertise and skillset to get the job done and that Teamwork should always be reflected in our Walker branding.