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“More than a simple aesthetic, our colours make up our identity and help with the perception our brand has on our clients“ Brand Colours
The corporate colour pallete is made up of strong, bold colours.
These blues have been chosen for their strength and history tied with the Walker brand, and should be used in all applications as part of the brand DNA.
When contrasting colours are needed, the primary Walker Blue may be broken down to 80% or 60% to create more options along with the use of plain white. GREYS must not be used going forward. The psychology of our colour palette has significant weight, behind the meaning of our branding and overall philisophical identity.
The shade of the Walker blue, not only draws attention, but it is often used to inspire trust and suggest precision, 2 things which we strive to achieve in all our projects.
Finally, the shade of Walker navy is not only associated with calmness but also security.