Fedrigoni

Laura Wallbridge-Bruce

Colour

Logo

Fedrigoni: Concept The calendar will be made up of the Fedrigoni Woodstock paper range. I have used Helvetica at the moment just to keep it simple and legible, however this could change if there is a more appropriate font to use. At the moment it has been produced on a sheet of A4 but needs enlarging to be printed on an A3 sheet.

OUGD503: Responsive

Fedrigoni: Concept

Type

Size

Helvetica

A3 scale

Laura Wallbridge-Bruce

Fedrigoni: Development Initially I experimented with using several different nets to create my final concept. This development allowed me to make decisions about what worked and what didn’t work, and also made me realise that less is more and not to overcomplicate the design.

OUGD503: Responsive

Fedrigoni: Development

Laura Wallbridge-Bruce

Fedrigoni: Impact The prototype of the final calendar in use on a desk. It takes up little space and is easy to use. Each month the recipient is able to feel a different stock within the Woodstock range, which encourages sales and awareness for Fedrigoni.

OUGD503: Responsive

Fedrigoni: Impact

Laura Wallbridge-Bruce

Fedrigoni: Context The desk calendar has been designed to encourage the user to interact with each different type of Woodstock paper. The concertina can be stored separately if it takes up too much room, and the individual months can be removed separately for ease of use.

OUGD503: Responsive

Fedrigoni: Context