Briony machin

Laura Wallbridge-Bruce

OUGD603 - Briony Machin

Brief and Research Research was carried out in homeware stores in Leeds. for Briony Machin’s range of bowls. Soon to graduate, she wanted a range of outcomes to allow her to start selling her bowls straight away. By observing existing products it was interesting to find successful and unsuccessful examples of packaging design. The idea of having an illustration on the side is helpful, as it directs the consumer. Whilst the images of the product are also helpful. This only applies with a

range though, therefore wouldn’t be suitable for Briony. None of the colours were very striking and outstanding and all of the products merged together. This is why Briony’s packaging for her bowls has been designed to appear as striking as possible, to resemble the product inside of the box.

Brief and Research

Laura Wallbridge-Bruce

Imagery Imagery was supplied by the client, who used a professional photographer to get some close up shots of her work. This instantly provided inspiration for the packaging of the bowls as well as business cards and other printed materials.

OUGD603 - Briony Machin

Imagery

Laura Wallbridge-Bruce

Development and Prototypes The form used to create the box was fairly straight forward apart from the insert in the centre. Unfortunately, Briony’s bowls were not available so it was a case of improvising and creating boxes which weren’t to scale, just for conceptual purposes at the moment. When they are mass produced however, they will be produced to scale and most probably refined even further. The reason for this box is to allow each bowl to sit inside without getting damaged.

OUGD603 - Briony Machin

Development and Prototypes

Laura Wallbridge-Bruce

OUGD603 - Briony Machin

Individual Elements

Packaging

Bowl and Tissue Paper

Business Card

Artist Card

The packaging worked considerably well. The pattern which was taken from one of her bowls, was applied to the box and wrapped around to cover each side. This allows the box to create instant impact, rather than using a neutral colour illustrated on the research board. There is also a lock on it which adds to the stability of the box.

Although Briony’s bowls were unavailable at the time of photographing these products, it was still possible to demonstrate how they would look when wrapped in tissue paper and sealed with a branded label. This just gives her collection another little personal touch and demonstrates how it would be wrapped when purchased.

The business cards also follow the same theme, using the pattern and applying it to the front of the card, as well as a section on the back.

This was actually a happy accident, and wasn’t meant to be there, but when it happened, the cards received a lot of positive feedback, so they remained the same.

The artist card is an added extra for the client. It explains where the concept titled ‘Horizon’ came from, and gives an insight into the concept of all of the bowls. This creates the feeling that the bowls are exclusive and luxury products, and no two bowls are exactly the same as one and other..

Laura Wallbridge-Bruce

Final Range As a collection, all of the outcomes compliment each other, and can be pictured within an individual craft shop, or even in stores such as John Lewis. This is the overall feel which needed to be achieved, to not only please Briony but also all of her customers.

OUGD603 - Briony Machin

Final Range