Cop3 boards

Laura Wallbridge-Bruce

Love Food Hate Waste was launched in 2007. The organisation raises awareness of the need to reduce food waste and encourages us all take action to tackle it. Since 2007, avoidable food and drink waste has reduced by a massive 21%. Saving consumers ÂŁ3.3 billion a year and councils around ÂŁ85 million in 2012 alone. Love Food Hate Waste also attend lots of food festivals to try and educate people on how they can reduce their waste.

OUGD601: Context of Practice 3

The Brand

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Laura Wallbridge-Bruce

Recently, the Waste and Resources Action Programme have commissioned Positive Media Promotions (who designed all of Love Food Hate Waste’s products, such as rice scoops, bag clips etc) to produce a measuring tool for all different types of pasta. This design has therefore been produced in response to this live brief, and will be pitched to everyone involved. In this instance, the pasta measure has been presented as part of the pasta packaging.

OUGD601: Context of Practice 3

The Product

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Laura Wallbridge-Bruce

This is what the pasta measuring cup looks like alongside their existing products. These products are distributed across the country in a variety of ways. This particular example was from the Liverpool Food and Drink Festival, and has been used to illustrate the potential range of products available from Love Food Hate Waste.

OUGD601: Context of Practice 3

In Context

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Laura Wallbridge-Bruce

In 2014, Tesco agreed to Love Food Hate Waste placing their hints and tips on their food packaging. It hasn’t yet been applied to pasta in the stores, so this was another opportunity to pitch the idea and portray what it would look like on an example of their packaging.

OUGD601: Context of Practice 3

Details

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Laura Wallbridge-Bruce

As it would have been impossible to create a mould for a plastic pasta measuring cup, instead, it has been proposed.

It is likely that a few changes would have to be made in order for it to be manufactured using recycled plastic, but this is more about conceptually pitching the idea to then take forward and make adjustments.

OUGD601: Context of Practice 3

Product Proposal

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Laura Wallbridge-Bruce

The back of the measuring cup illustrates some of the most popular pasta types in the UK. Again, with more accurate statistics, this may have included more than six examples, but these could easily be applied at a later date if necessary.

OUGD601: Context of Practice 3

Product Proposal

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