Cop evaluation

BA (Hons.)

GRAPHIC DESIGN

LEVEL

Module Code Module Title

OUGD501 Context of Practice

05

END OF MODULE SELF-EVALUATION NAME

Laura Wallbridge-Bruce

1. What skills have you developed through this module and how effectively do you think you have applied them?

Throughout this module I have certainly developed my writing skills further. I enjoyed writing the essay this year especially, as I was able to choose the topic of conversation. I also found all of the smaller writing tasks invaluable and think that I learnt a lot when completing them leading up to my essay. I also feel like I have developed a strong understanding for synthesis and being able to communicate an idea in a written and practical format. I have demonstrated this throughout my work and feel as though I have effectively managed to portray key points from my essay within my Kimberly-Clark product at the end.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

I have used both Illustrator and InDesign to produce my final product and feel as though this has enabled me to grow in confidence with the software as I have learnt more short cuts along the way which I will be able to apply to my work in the future. I have also come to the realisation that it is not always possible to produce a final outcome in a completely sustainable way. This is something I also learnt at the start of the year when completing my design for print brief when I discussed ethics and sustainability with LGP in Leeds and they made a strong point about how large companies usually just care about the cost as opposed to the effect they are having on the environment. This isn't true in the case of Kimberly-Clark but it is something to consider on a wider scale.

When writing my essay and deciding on the final outcome and how I wanted it to be presented, I decided that it would be worthwhile to consider stock choice and the overall aesthetic of it. By using recycled paper to produce my essay and packaging it in a recycled box, I have been able to portray the key elements of discussion from my essay which I am really happy about.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I feel as thought I have definitely improved with my craft skills. Especially in comparison to last year.

I can now value the importance of high quality print to produce high quality results, as I had to go through a lot of trial and error development with my Kimberly-Clark products until I was happy with the outcome of the print quality. I will capitalise on this in the future and continue to work with a high level of expectation in my mind. I would also like to think that my evaluative skills have also improved dramatically, as I have had to analyse work throughout the year. I have also become more confident with using Illustrator to create icons, this is something I would like to continue to work on in the future.

4. What weaknesses can you identify in your work and how will you address these in the future?

I think in the future I would like to order particular stock to use to print my work on, as this is something which can have a considerable impact on the final result. To enable me to do this in the future I am going to start to create a list of contacts and forward plan a bit more. This is not to say I am not happy with the final outcome I have produced because I am more than happy with the quality after such a struggle initially.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

I will forward plan next time and purchase stock in advance.

I will also carry out further primary research as I firmly believe that it is invaluable and much more accurate than simply using the internet as a source of information.

I am going to continue to work on packaging skills and look into specific software to help me with this when I do my placement over the summer with a packaging designer.

I will continue to read books relevant to my interests in sustainability and ethics in preparation for my dissertation.

I will continue to push myself and my ideas to become a more successful designer.

6.How would you grade yourself on the following areas: (please indicate using an ‘x’) 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor 1 2 3 4 5 x Attendance x Punctuality x Motivation x Commitment x Quantity of work produced x Quality of work produced x Contribution to the group The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.