Cultivatepresentation

CULTIVATE B O TA N I C A L F E N C E I N S TA L L AT I O N

WHO WE ARE Established in 1992, Cultivate is an innovative and contemporary brand. Transforming small spaces in cities.

We work on a global scale, specialising in urban gardens in central London. We design and install unique fencing alternatives, providing vertical botanical, biologically diverse living walls.

THE LOGO

CULTIVATE B O TA N I C A L F E N C E I N S TA L L AT I O N

LOGO POSITION Where possible, in print, the Cultivate logo should always appear in the bottom right hand position of the page.

It should be placed NO closer than 10mm from the trimmed edge.

CULTIVATE

CULTIVATE B O TA N I C A L F E N C E I N S TA L L AT I O N

B O TA N I C A L F E N C E I N S TA L L AT I O N

CULTIVATE

B O TA N I C A L F E N C E I N S TA L L AT I O N

CULTIVATE B O TA N I C A L F E N C E I N S TA L L AT I O N

LOGO ISOLATION The cultivate logo should always be surrounded by a minimum 10mm area of space. The area is a minimum and should be increased wherever possible. The area of isolation ensures that text or other visual elements do not encroach on the logo.

10mm

CULTIVATE B O TA N I C A L F E N C E I N S TA L L AT I O N

LOGO MISUSE

As a key representative of the brand, it is important that the appearance of the logo remains consistent.

The logo should not be misinterpreted, modified or added to in any way.

CULTIVATE

CULTIVATE

CULTIVATE

CULTIVATE

CULTIVATE

CULTIVATE

B O TA N I C A L F E N C E I N S TA L L AT I O N

B O TA N I C A L F E N C E I N S TA L L AT I O N

It must never be re-drawn or adjusted and should only be reproduced from the artwork provided.

To illustrate this point some of the more likely mistakes are shown.

B O TA N I C A L F E N C E I N S TA L L AT I O N

B O TA N I C A L F E N C E I N S TA L L AT I O N

BOTANICAL FENCE INSTALLATION

COLOUR

A muted and limited colour palette has been used, the white stock has been used to illustrate purity and nature.

C : 84%

C : 0%

C : 0%

M : 33%

M : 0%

M : 0%

Y : 87%

Y : 0%

Y : 0%

K : 23%

K : 100%

K : 0%

TYPOGRAPHY The typeface is clean, minimal and highly representative of the brand, portraying all of the key values of Cultivate. The three weights illustrated are used for headings and body copy.

Kozuka Gothic Pr6N L ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Kozuka Gothic Pr6N L ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Kozuka Gothic Pr6N L ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

PRODUCTS - Herb garden - Flower garden - Green garden - Fruit and vegetable garden

STATIONERY

SCREEN BASED MEDIA The website provides the client with all of the information necessary to get an understanding of the brand and the services that Cultivate provide.

BRAND PROPOSALS