Dba

Laura Wallbridge-Bruce

Brief, Research and Development DBA came into college and set a brief for everyone to complete.

They asked if everyone could get into groups and come up with the branding for the new high speed rail which is currently being planned for the future. The aim was to brand the Capital North and focus on making the concept come to life. Wayfinding was a great tool for research as lots of arrows were used, providing instant inspiration for the logo design.

OUGD603 - DBA Capital North

Brief, Research and Development

Laura Wallbridge-Bruce

OUGD603 - DBA Capital North

Typography

Colour

The chosen typeface was Helvetica. This choice was probably too safe and could have really been developed further. It works well to allow the arrow to fit in with the letter ‘N’ but sometimes the safer option isn’t always the most appropriate. As this brief was completed in a group, there were a lot of disagreements when it came to the typeface choice. Therefore this was something which was compromised.

After experimenting with several different colours for the logo, a deep burgundy was chosen. It was felt that this colour was most suited to the concept. The feedback receoved from DBA who set the brief, was that the colour could have been explored further to make it more vibrant and outstanding.

Logo

Laura Wallbridge-Bruce

Posters These posters were designed to illustrate the qualities of each city individually. An image to represent the city was placed behind the arrow to represent Capital North. The mock up of it within a city demonstrates how it successfully stands out amongst the tall buildings and busy lifestyle.

OUGD603 - DBA Capital North

Publicity

Laura Wallbridge-Bruce

OUGD603 - DBA Capital North

Uniform

Train Interior

The uniform was designed to be as clean and minimal as possible. It would alternate between men and women but would always have plenty of negative space around the logo to let it breathe and allow it to be easily noticed.

The train interior was also designed with simplicity in mind. It gives the train a fresh, clean feel to it, without bombarding the commuters with too much pattern and colour.

Publicity

Laura Wallbridge-Bruce

Train Exterior The train exterior has been designed to appear very futuristic. This is how one could imagine a train to appear when technology advances even further down the line. The arrow also works really well at the front of the train, so that passengers can see it coming from a distance and get people talking about the new Capital North.

OUGD603 - DBA Capital North

Application