Kimberly-Clark

Laura Wallbridge-Bruce

Design a memo pad for new employees of Kimberly-Clark to use at their desk space in the office. This will encourage them to appreciate the brand values and ethical beliefs of the company.

OUGD501: Context of Practice

Studio Brief 2

Kimberly Clark: Concept

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Laura Wallbridge-Bruce

Two variations of the Kimberly-Clark memo pad have been produced to give the company a choice. Each individual piece of paper is designed to be torn off in the same way as toilet paper is used, and then a new piece of paper can be pulled through the slot and revealed for the next use.

OUGD501: Context of Practice

Studio Brief 2

Kimberly Clark: The Product

2

Laura Wallbridge-Bruce

The memo pad is reusable and has an opening on the bottom of it to allow the recipient to refill when appropriate. Each piece of paper has a quote from Kimberly-Clark and demonstrates their ethical values to educate and inform new employees.

OUGD501: Context of Practice

Studio Brief 2

Kimberly Clark: Functionality

3

Laura Wallbridge-Bruce

The memo pad has been designed to take up a minimal amount of space on an office desk, and be easily accessible.

OUGD501: Context of Practice

Studio Brief 2

Kimberly Clark: In Context

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