OUGD503 Responsive - Project report

Laura Wallbridge-Bruce BA (Hons) Graphic Design Level 5

Responsive OUGD503

Project Report

YCN Fedrigoni

04/07

Freelance Rippleffect

08/11

Freelance Voodou

12/15

Yoke Dialogue Exhibition

16/19

Freelance Venue Hair Company

20/23

Freelance Save The Date

24/27

Tigerprint Pattern Competition

28/31

Gabrielle Little Fashion Branding 32/35 YCN Champneys

36/39

YCN Fedrigoni Brief Design a desk calendar to promote the Fedrigoni Woodstock range to graphic designers.

Concept To allow the recipient to interact with the paper, I decided to create a calendar which encourages removing each month at a time. This means that the calendar can be displayed as a whole, or on a monthly basis.

Deliverables A desk calendar, photographed and presented well for the YCN judges.

04/05

“Communicating ideas through interactive design is a recipe for success.�

Experience Since the start of the course I have always loved packaging design. This brief was an opportunity for me to try something completely different to anything I have designed before but it also enabled me to use my crafting skills which is something I thoroughly enjoyed.

Had I been fortunate enough to have used Fedrigoni stock to create my calendar, I would have had a better understanding of the paper. However, realistically this wouldn’t have been cost effective and unnecessary as the brief stated that we could use alternative stock.

I think the main thing I learnt from this brief is that sometimes the simpler the design, the better. I always overcomplicate work and makes things hard for myself.

However, with this desk calendar, I wanted to make sure it was straight forward and easy to use.

06/07

Freelance Rippleffect Brief Design a page which Rippleffect can use in their promotional brochure to be given to potential clients to give them a better understanding of their services.

Concept Working with the list of services I had been supplied with, I firstly created quite a corporate resolution to this brief. I then developed the idea to become more playful and fun, essentially illustrating the world of Rippleffect.

Deliverables A4 digital design.

08/09

LIFE AS OUR CLIENT INSIGHTS AND INTELLIGENCE

HERE ARE SOME EXAMPLES OF WHAT MIGHT TAKE PLACE DURING YOUR FIRST YEAR WITH US. 360 REVIEW

SEM INNOVATION

SOCIAL MEDIA

STRATEGY

COPY AND CONTENT

A

B

WORKSHOPS

UX AUDITS

FOCUS GROUPS

CREATIVE BRIEF WRITING DAYS

QUARTERY PLANNING DAYS

AWAY DAYS

“To gain a placement is to gain an invaluable opportunity.�

Experience Over the Summer I was fortunate enough to gain a placement at Rippleffect in Liverpool. This gave me a strong insight into the graphic design industry, focusing on digital media in particular. This not only allowed me to gain an understanding for how a studio operates, but it also enabled me to gain some valuable web design experience.

Whilst I was there I was given so many different opportunities within a variety of briefs. I was fortunate enough to have been able to participate in a pitch for the new Barbican website, and designed multiple documents to be used in their presentation.

This brief was a fantastic opportunity for me, as I was forced to drastically develop and change my initial design idea to become something which is much more fun and visually interesting. This helped me to understand the Rippleffect ethos and values and realise that they want to be perceived as a very approachable and fun studio to work with.

10/11

Freelance Voodou Brief Design a double sided flyer to promote Voodou Hairdresser’s latest offers for students in Liverpool.

Concept Using the Voodou colour scheme, I created a flyer which reflects their brand. To add a personal touch I then incorporated some infographic illustrations.

Deliverables A digital PDF to send to the client to be printed.

12/13

“It is important to be able to negotiate with a client and compromise on the final idea.�

Experience When I was asked to do some freelance work for Voodou last Summer, I jumped at the opportunity, as this was my first piece of commissioned work.

I have built a strong relationship with them since the Summer period and this has benefitted me greatly, as there is always the chance that I will receive more jobs from them.

I have learnt a lot from working with Voodou, such as learning to negotiate. To start with, I answered a lot of the briefs that were given to me, in the way I felt most comfortable with. When I received multiple pieces of feedback to make quite significant alterations, this forced me to work outside of my comfort zone, and just completely focus on what the client wanted, even if I knew it wasn’t the ‘correct’ way of doing something.

14/15

Yoke Dialogue Exhibition Brief Produce a design based around the theme of ‘dialogue’. The work can reflect past conversations, forms of interaction, or it could express what you consider as being communication today.

Concept Exploring both Cuneiform, one of the earliest known systems of writing, as well as teeline shorthand, I produced four different outcomes to this brief. The chosen design shown opposite, which spells ‘dialogue’ in Cuneiform writing.

Deliverables - A3 Landcape or portrait - Vector or halftone images - Black and white - 300 dpi

16/17

“Exhibitions are a great opportunity to be in the public eye.�

Experience It has been a great experience and opportunity to have been involved in the Dialogue exhibition, having not exhibited my work since an early age.

The opening night was a great success and was also an opportunity to bring level 4, 5 and 6 together, which is a rarity. I think there was an element of excitement for everyone looking for their piece of work and then finding out who they had been paired with.

I really enjoyed participating in this brief, and feel as though it allowed me to work in a completely different way.

18/19

Freelance Venue Hair Company Brief Design an appointment card for Venue Hair Company to distribute to their clients for good time keeping.

Concept Using the colour scheme in the salon, I decided to create a sophisticated, minimal appointment card which is designed for multiple uses.

Deliverables A digital appointment card design (85mm x 55mm) to be sent to the printer.

20/21

“Liaising with a print company is a vital part of graphic design.�

Experience Designing for Venue Hair Company has been a very interesting experience for me.

I was able to spend a considerable amount of time on this brief, due to the salon owner’s workload. This enabled me to produce a large selection of alternatives for them to choose from.

I spent a morning with the owner, reviewing the designs and discussing what she required for the final appointment card. Using the colour scheme taken from the newly refurbished salon, I was able to create a functional, reusable card, suitable for the hairdressers to give to their clients.

Once a design was chosen, I was then able to organise for 500 copies to be printed for them. This meant that I gained a lot of experience discussing stock, print quality and print methods. I feel as though this is something which will continue to stand me in good stead in the future, and I have found a trustworthy, reliable printer for future use.

22/23

Freelance Save The Date Brief Design a ‘Save The Date’ card for a wedding located by the seaside.

Concept Using the images provided, I developed the design so that it resembled a postcard and was very personal to the client.

Deliverables A double sided postcard design ready to be sent to the printer.

24/25

“The client is always right.”

Experience I found this brief particularly challenging as I was working for a friend. At first I thought this wouldn’t be hard work because I thought I knew what kind of ‘Save The Date’ card she would like and how she would want the final product to look. However, I discovered how wrong I was the further the brief progressed.

Initially, I designed a selection of cards for her to choose from, which were very much tailored towards the seaside theme that she wanted. I thought that they would work really well and that we could use some of the illustrations I did on the final design.

However, after conferring with her partner, she decided that she wanted it to represent a postcard and wanted it to have a collage feel to it. This meant that I had to step outside of my comfort zone more so than I ever had before, and produce a design which wasn’t to my taste at all.

26/27

Tigerprint Pattern Competition Brief Focus on black and white surface pattern.

Design a surface pattern for a male or female recipient that could be used across a range of our everyday products including: gift bags, wrapping paper, stationery products or greeting cards.

Concept Designing for a male recipient, I took inspiration from Marks and Spencer’s range of ties and illustrated some of the patterns on them.

Deliverables A square 500 x 500 pixel jpeg.

28/29

“A competition is a great experience even if you don’t win.”

Experience Designing for Tigerprint is something I have wanted to do for a while, as I have always been interested in working for Marks and Spencer and designing their packaging. Although Tigerprint focus on their stationery, I thought this would be one way for my work to be noticed.

When I was in first year I discovered that I enjoy creating repeat patterns on my work, this is something I have only done once this year and therefore this was a fantastic opportunity for me to revisit and improve this skill.

I carried out primary and secondary research, looking at Marks and Spencer’s products and also exploring their men’s fashion range. This enabled me to incorporate patterns taken from ties and using them for my design. I was really pleased with the outcome but wasn’t fortunate to have been chosen. However, I am glad i participated as I have learnt a lot.

30/31

Gabrielle Little Fashion Branding Brief Design a logo for a sportswear brand inspired by tennis fashion.

Concept Using the colours provided, I designed this logo for Gabrielle to apply to her garments and swing tags when they are finished.

Deliverables A digital logo resolution applicable to numerous materials.

32/33

nineteen

40

“It is important to collaborate with other industries.�

Experience Having always collected copies of Vogue and had a keen interest in the fashion industry, when I was approached by one of the third year fashion students to design a logo for them, I was thrilled.

I found it exciting collaborating with someone who is from another industry, as it allowed me to broaden my skill set and work on something a bit different.

Using the colours given to me by Gabrielle, and taking inspiration from tennis fashion, I was able to produce a logo suitable for her clothing range which she is still currently working on.

34/35

YCN Champneys Brief Raise the awareness of Champneys among 16-25 year olds.

Concept As a collaborative pair we focused on ‘replacing boozy nights out’ and encouraging the target audience to treat themselves to Champneys.

The name of the sub brand and logo was developed from one of their existing slogans, ‘Hush in a world of rush’.

The containers all ‘pop’ open in the same way as an alchoholic beverage, and the wooden crate is to subtly resemble a crate of alcohol. Printed promotional materials were also created such as a concertina to display the range, a mail shot and we also demonstrated the online presence.

Deliverables A range of products, packaged and promoted using a mail shot, concertina and online presence.

36/37

“Two brains are better than one.�

Experience Working with Issy on this project has been a really enjoyable experience. We share a lot of the same opinions, which meant that we very rarely disagreed. If we did have our differing opinions then we would take them into consideration straight away.

I feel as though we both managed our job roles well and met the deadlines we had set as a collaborative pair. This meant that we were on track when it came to photographing the final products to create the presentation boards for YCN. I feel as though I learnt a lot when completing this brief, as I had to make sure that I spoke to my partner before making any major decisions. This meant that our time management had to be accurate, otherwise we wouldn’t have been able to successfully produce the final outcome.

38/39

Word of mouth is a powerful tool Working on the responsive module has been a huge learning curve for me. I’ve had the experience of dealing with clients, working with studios, and liaising with printing organisations. I feel as though the module as a whole has been invaluable and has definitely allowed me to grow in confidence where my work is concerned, and my communication skills.

Each brief has opened up a new opportunity for me, and has enabled me to increase my list of contacts. One brief in particular which has helped me to do this is the Venue Hair Company, who have introduced me to a global packaging designer, and as a result I have been offered a placement over Summer and a job when I graduate.