Sophie price

Laura Wallbridge-Bruce

OUGD603 - Sophie Price

Brief and Research

Additional Research

Brief and In Store Research Research has been carried out in various clothing stores, with a direct link to fashion branding. The range of products Sophie required to work alongside her collections was quite broad, however there was a strong focus on swing tags, because it was decided that this would be the foundation of her work which everything would link back to.

Sophie’s work lends itself to a high end target audience, who can afford to treat themselves. This is why all of the above stores were

chosen. It is important to consider the format of the swing tags to ensure that the text is visible and in Sophie’s case, the collection is explained to help people to understand the concept.

Additional research was carried out to provide a range of materials to look at for inspiration. The overall theme was made quite clear, with a strong focus on the use of colour, sans serif typography, and the inclusion of illustration to describe all four collections. This research was then used as a foundation to refer back to, so that there was a mutual understanding between client and designer. The clearer and more concise from the start, the easier the job is to complete.

Working for a friend can often be quite challenging, but from the very start of this brief, there was an agreement that there would be constant contact and updates to make the process as simple as it could possibly be.

Laura Wallbridge-Bruce

Development The development process was based around the idea of each individual collection having an individual meaning. These meanings were defined by the colours used in the speech bubbles provided by the client. It was important to ensure that the final products would use these colours in some way to maintain a brand image.

OUGD603 - Sophie Price

Development

Laura Wallbridge-Bruce

Gill Sans MT Pro Medium

OUGD603 - Sophie Price

Details

Collection Colour Separation

Symbols

Element of Surprise

Typography

Colour

Illustrations

Experience and Audience

Gill Sans MT Pro was chosen by the client when presented with a range of ideas to choose from. The name Maryam has been used, to highlight Sophie’s half Iranian heritage and therefore allow the logo to have a deeper meaning behind it. The medium weight was chosen to represent Sophie’s personality, bold and confident, but modest at the same time. It was important to portray this in her logo, as this will be what defines her in the industry.

Sophie has four different collections within her range of garments, each one is defined using a colour. There was no specific pantone to follow when completing this brief, as her garments have lots of different tones in them.

Illustrations were created to represent each collection. At Iranian New Year, a table is arranged with lots of symbollic objects on it. A garlic, apple, egg and fish are four examples of these objects. Each one represents something different. The garlic represents health the apple represents beauty, the egg represents fertility and the fish represents life. It was important for this to be included, to give the collections a meaning.

It is always important to provide the audience with a special experience to remember. In this particular case, the illustrations on the tag hint at the meaning of the collection, but once the coat is pulled open, all of the speech bubbles are visible, to create a moment of revelation. The audience will be anyone visiting graduate fashion week in London, and the Leeds College of Art exhibition, the more it stands out, the more opportunities of employment for Sophie.

M A RYA M

Laura Wallbridge-Bruce

Swing Tags The swing tags have a simple structure to them, with the logo placed in the centre and a fine ribbon fed through the slit at the top. All of these decisions were made, based on the idea that the garments are so striking already, that the labels don’t need to be over the top, and are suited to being subtle and discreet.

OUGD603 - Sophie Price

Details

Laura Wallbridge-Bruce

Swing Tags The swing tags have been designed in two separate pieces attached together using ribbon. There is an explanation about the collection on one side and the symbols clearly defined on another. This is to ensure that anyone visiting the Leeds College of Art exhibition understand the concept of the work.

OUGD603 - Sophie Price

Details

Laura Wallbridge-Bruce

OUGD603 - Sophie Price

Business Cards Four variations of the business cards were created to represent each of Sophie’s collections. The idea being, that she will be able to place each pile infront of each collection on the opening night of the exhibition, and provide the visitors with an array of colours to choose from. All of the outcomes were printed at LGP Print in Leeds, where the coloured stock was chosen and then prepared by hand. This was so that an extra piece of white card could be placed in the centre to

make the card stronger and also improve crafting skills even further.

The result was even more successful than initially anticipated and they were enjoyable to create. As the design is black printed on coloured stock, this creates versatility for Sophie in the future. If for some reason she wanted to recreate the cards in different stock she would be able to without having to worry about redesigning it.

Details

Laura Wallbridge-Bruce

OUGD603 - Sophie Price

Details

Hangers

CV

Feedback Box

Invoice

Branded hangers have been designed for each garment to hang from.

They have been produced by simply placing an adhesive label to each individual hanger and maintain a simple style to ensure that they don’t detract from any of the garments.

Sophie required a CV as part of her promotional materials. The previous layout was landscape and not as succinct. Working with a structured grid, this layout was created to portray Sophie’s professional and organised practice.

As there were a lot of fashion students collaborating with the graphic design students, it was important to make sure that Sophie had an individual element about her design which was memorable and different to anything anybody else had. A feedback box was designed to allow potential employer’s to drop a business card inside if Sophie isn’t near her work. A memorable and quirky way to network.

The invoice has been designed in case Sophie decides that she would like to set up her business in the near future, or perhaps even work on a freelance basis. Once again a clear structure has been used to portray to her clients that she works in a professional manner.

Laura Wallbridge-Bruce

Final Outcome This brief has required a lot of thought and attention to detail.

Without the cooperation from Sophie, and the ability to maintain constant contact without any hesitation, it wouldn’t have been such a successful project. It could also be argued that this brief has been an opportunity to explore a different area within graphic design, whilst at the same time gaining more valuable colaborative experience.

OUGD603 - Sophie Price

Final Outcome