Tigerprint

Laura Wallbridge-Bruce

Brief, Research and Development The brief was set by Tigerprint, who asked for a Christmas gift wrap to be sold in Marks and Spencer. This was an opportunity to revisit my hand rendered illustrative style. As well as researching into existing gift wrap, there was also a strong focus on all of the Christmas food that they sell. Imagery was collected to use as inspiration and take details from. This is a board full of the main items used to create the final illustrations.

OUGD603 - Tigerprint Competition

Brief, Research and Development

Laura Wallbridge-Bruce

OUGD603 - Tigerprint Competition

Illustrations

Stock Choice

Finishing Touches

Using the inspiration found online, the illustrations above were created. The hand rendered outlines have been designed so that they can be applied to the preferred stock choice, allowing the stock to bring the design to life.

Marks and Spencer, along with all other supermarkets, have a recycling plan in place. Taking this into consideration, recycled brown paper was used to create the gift wrap in this instance, to try and create a selling point to Tigerprint and be more sustainable.

Finishing touches often allow a design to come to life. The contrasting white ribbon has been used to tie a bow around the gift wrap, and as a loop for the gift tags. This breaks the design up a bit and completes the overall look and feel of the product.

Details

Laura Wallbridge-Bruce

Final Outcome The initial brief only asked for a digital submission to be entered into the gift wrap competition. To extend this further, a range of products have been created. Christmas cards, which have been supported by white card on the inside have been created to make them stronger, gift tags have also been created in the same way, and of course the wrapping paper is simply the recycled stock. Unfortunately the design was not chosen but is a great portfolio piece.

OUGD603 - Tigerprint Competition

Final Outcome