2017
print I digital
media kit
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about Walnut Creek Magazine connects the communities of the San Francisco East Bay with rich content focused on local issues, local culture, and local people. Our bi-monthly magazine is produced by a team of talented professionals who educate, inspire and entertain. Walnut Creek Magazine is locally owned and operated. Walnut Creek’s central location in the heart of Contra Costa County makes the city ripe for investment and development. Add to that 3,000-acres of open space and world-class shopping plus a lively food and culture scene, and this is a great place to live, work and play.
AUDIENCE Our readers are educated, informed and invested in their communities. Whether they are making choices related to entertainment, dining, fitness, shopping, beauty, travel, museums, theater or the outdoors, Walnut Creek Magazine is their principal guide. • Average age 42
• Single family home values exceed $900,000
• 68% female and 32% male
• 70% own their home
• Make over $120,000 per year
• One bedroom apartment rents average $2374 per month
contact Kessler Communications, Inc. produces Walnut Creek Magazine President + Publisher Pam B. Kessler • Editor Lauren Kessler • Art Director Carrie Wallahan Office 1280 Boulevard Way, Suite 108, Walnut Creek, CA 94595 I (925)212-5146 Email publisher@walnutcreekmagazine.com I Website walnutcreekmagazine.com
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reach Print 32,500 readers
(10,000 copies x 3.25 readers per copy)
Frequency 6 issues per year Distribution 150 locations
Walnut Creek, Lafayette, Pleasant Hill, Alamo
Exclusive partnerships with area hotels, health clubs, retailers, restaurants, grocery stores and professional offices.
Online Audience 35,000
(web, social media, and digital magazine)
TOP REASONS READERS RELATE TO US
6. They like to travel and explore.
1. They like the content we deliver.
7. They read good recommendations.
2. They trust our magazine. 3. They want to connect with the local community. 4. They want to support local businesses.
8. They find quality products and services. 9. They live a healthy lifestyle. 10. They want to know the latest trends.
5. They find good information.
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MAY / JU N E 2 010
NEW
ASIAN EATERIES
Shibata on Tour with Rihanna Summer Hot List for Kids Secret Sculpture Garden
R E S TA U R A N T S | A R T | E N T E R TA I N M E N T | P E O P L E | E V E N T S
LEGACY FOOD MANUFACTURER Moves to Walnut Creek
DROUGHT RESILIENCE Resources for Home and Yard
LEADER OF THE PACK A Dog-Walking Wonder
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JULY / AUGUST 2015
Meet The Morucci’s Serving With Compassion Best Dog Beaches For Escaping The Heat
Dog Days THE
OF
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PUT THINGS TO ON YOUR T BUCKET LIS
SUMMER
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DISTRIBUTION Whole Foods Markets
Original Hick’ry Pit
Renaissance Club Sport
360 Burrito
Walnut Creek Marriott
Lark Creek
Morucci’s Deli
Walnut Creek Yacht Club
Broadway Eyeworks
Alain Pinel Realtors
Lettuce
Skippolini’s
Changes Salon & Day Spa
Lafayette Chamber
Sunrise Bistro
Hyatt House
Wells Fargo Bank
J. Rockcliff Realtors
UCB Real Estate
Thirteen Salon
Contra Costa Oncology
Sweet Affair Bakery
Children’s Hospital
Lindsay Wildlife Museum
Walnut Creek Hardware
Patioworld
Creek Library Foundation,
Genova Deli
Heritage Pointe
Mel’s Diner
Sola Salon
Animal Rescue Foundation,
Mooyah
Denica’s
Buttercup Bar & Grill
Countrywood Shopping Center
A-1 Shoe Repair
Rocco’s Pizzeria
Society, Action for Beauty
Classic Cleaners
Maria Maria
Shadelands Dental
Mercedes Benz
Council, Bedford Gallery,
Walnut Creek Library
Future Ford
Extreme Pizza
Pacific Bay Coffee
Farmers’ Markets
Kaiser Hospital
Walnut Creek Chamber
Bedford Gallery
Estates Consignment
Pleasant Hill Chamber
Mechanics Bank
Il Fornaio
Broderick
Prima Vini
Prima Vini
Cornerstone Copy
Sports Basement
OI-C Bowl
UPS Stores
Alain Pinel Realtors
Dudum Real Estate Group
Woodhouse Day Spa
Counter Burger
OC Watch Company
Encore Medspa
Peet’s Coffee
John Muir Medical Center
Sabores Del Sur
City of Walnut Creek
Mass Mutual
Lafayette Park Hotel
ARF
Markets, Loaves & Fishes,
Forma Gym
Walnut Creek Downtown
American Cancer Society,
Embassy Suites
Civic Arts Shadelands
Tice Valley Gym
Walnut Creek Schools
COMMUNITY PARTNERS Diablo Ballet, Diablo Regional Arts Association, Center Rep Company, Lindsay Wildlife Museum, Walnut Creek on Ice, Walnut
Ruth Bancroft Garden, Walnut Creek Historical
Walnut Creek Downtown, Lafayette Chamber, Pleasant Hill Chamber, Walnut Creek Chamber, John Muir Health Foundation, Walnut Festival Association, Gardens at Heather Farm, Walnut Creek Education Foundation, Forma Turkey Trot, Run Walnut Creek, Hospice East Bay, Contra Costa Certified Farmers’
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California Farmers’ Markets
2017 2018 editorial calendar
Every issue of Walnut Creek Magazine includes coverage of local businesses, real estate development, profiles, shopping, food, travel, events, art, entertainment, dining and more.
*Please reserve ad space at least seven days prior to the ad close date for each issue. WINTER ISSUE (JAN FEB) Focus: Health & Beauty, Destination Spas & Hot Springs, Food Trends, Healthy Eating AD CLOSE: 12/22/16 RELEASE: 1/27/17
SPRING ISSUE (MAR/APR) Focus: Architecture & Design, Real Estate Profiles, Hikes, Apartment Living, Spring Holidays AD CLOSE: 2/27/17 RELEASE: 3/17/17
FASHION ISSUE (MAY/JUNE) Focus: Spring Style, Clothing and Tabletop, Landscape Design, Women Who Lead, Tacos AD CLOSE: 4/24/17 RELEASE: 5/12/17
SUMMER ISSUE (JULY/AUG) Focus: Home & Garden, Summer Fun Hot List, Travel, Outdoor Dining & Concerts AD CLOSE: 6/23/17 RELEASE: 7/12/17
FALL ISSUE (SEPT/OCT) Focus: Local Neighborhoods & Schools, Chef Profiles, Top Fashion Accessories, Wine Country AD CLOSE: 8/23/17 RELEASE: 9/18/17
BEST OF 2017/HOLIDAY (NOV/DEC) Focus: Best of 2017 Readers’ Choice Awards, Holiday Happenings, Nonprofits AD CLOSE: 10/23/17 RELEASE: 11/17/17
WINTER (JAN/FEB 2018) Focus: Health & Beauty Trends, Wellness, Getaways, Weddings AD CLOSE: 12/21/17 RELEASE: 1/16/18
SPRING (MAR/APRIL 2018) Focus: Architecture & Design, New Developments, Bathroom Remodels, Local History AD CLOSE: 2/10/18 RELEASE: 3/16/18
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print advertising rates RATES INCLUDE COVERAGE IN BOTH OUR PRINT AND DIGITAL EDITIONS ADVERTORIALS: PRINT/DIGITAL EDITION AD RATES APPLY
1 Issue
3 Issues
(Price x 3)
(Price x 6)
Back Cover
$4100
$3850
$2800
Inside Back Cover
$1950
$1750
$1500
Inside Front Cover
$2150
$1950
$1700
Double Page
$2800
$2600
$2400
Full Page
$1600
$1500
$1400
2/3 page
$1250
$1150
$1250
1/3 page
$850
$750
$650
1/2 page
$900
$800
$700
1/4 page
$600
$500
$400
Marketplace
$350
$300
$250
(Price x 1)
6 issues
file specifications Ad Sizes
1⁄2 page horizontal
1⁄2 page vertical
Full page
double page
1⁄3 page
Full page with bleeds marketplace
1⁄4 page
Size
Trim (w x h)
Spread
15.75” x 9.625”
Full Page
7.25” x 9.625”
1/2 Page Vertical
3.5” x 9.625”
1/2 Page Horiz.
7.25” x 4.6875”
1/4 Page
3.5” x 4.6875”
1/3 Page vertical
2.5” x 9.625”
marketPLace
2.5” x 3”
Full Page bleedS
8.375” x 10.875”*
* Please keep text and images 1⁄4” from edges. Add 1⁄8” to all sides for bleeds.
DESIGN: Available for an additional fee. Email publisher@walnutcreekmagazine for rates. SPECIFICATIONS: Submit ads in digital format, PDF/X-1a, high resolution TIFF or JPEG (300dpi). ADVERTISING POLICY: Rates are subject to change without notice. Invoices are issued 30 days prior to print. Payment required upon receipt. Invoices Prepayment required for all clients. Invoices paid over 30 days subject to 5% late fee. For additional information, email publisher@walnutcreekmagazine.com or phone (925) 212-5146.
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online opportunities New and exciting things are happening at walnutcreekmagazine.com. If you visit us regularly, you’ve probably noticed we have created an online experience that is quickly becoming as valuable to our readers as our print publication. Take a look around, we hope you like what you see. Here are some highlights: • • • • •
A growing mix of fresh online content to supplement our print publication. A free business directory where you can add your listing and share events on our site. A flexible login system and easy to navigate content management platform. A free community events calendar where you can find local happenings, comment, and share on social media. Advertising opportunities that drive informed, intelligent consumers to your business, including audience targeting to reach the right people at the right time. • A banner advertising program designed to maximize your business exposure at varying price points.
digital advertising specs and rates site navigation
digital advertising rates
pushdown ad (970 x 66px)
BANNER ADS PUSHDOWN $120
1x (per month) $100
3x featured content rotator
SIDEBAR
$90
$75
WIDE SKYSCRAPER
$100
$80
INLINE
$75 $60
BUSINESS SNAPSHOP $35
$25
wide skyscraper ad (160 x 600px) inline ad (638 x 50px) sidebar ad (300 x 250px)
ADVERTORIALS content area
(Subject to approval and editing) ONLINE ARTICLE
1x (post)
3x
$100
$75 inline ad (638 x 50px)
DIRECTORY
Free $14.99 $24.99 (per month) (per month) content area
EVENT CALENDAR
sidebar content area
EXPRESS ENHANCED PREMIUM
Free N/A
business snapshot ad
N/A
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