Established 1849
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+44 207 730 1234 ► harrods.com 87 – 134 Brompton Road, London SW18 7XL
Below, from left to right ► The Roastery & Bake Hall, Salon de Parfums, Harrods Wellness Clinic.
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Opposite ► The iconic exterior of Harrods department store.
Sector Retailers & Etailers
For a 169-year-old institution, Harrods doesn’t rest on its laurels. 2018 sees one of the most exciting transformations yet at the world-famous department store (and London landmark): The Taste Revolution, an ambitious redevelopment of the historic Food Halls. Constructed in 1901 – with a few extensions along the way – the Food Halls have become a tourist attraction in their own right, with their elaborate Art-Nouveau décor and dizzying expanse of mouthwatering produce from all over the world. Those halls are undergoing their first major reimagining in decades, beginning with the unveiling of the Roastery & Bake Hall last year. Within this space, gourmands will find an in-house coffee roaster; a from-scratch bakery where the store’s chefs prepare freshly baked goods in full view throughout the day; an Art Deco-style coffee bar; a Tea Tailor where customers can create their own custom-blend of tea; and (not losing sight of the essentials) an extensive Gourmet Grocery stocking all manner of pantry essentials, from everyday staples to exotic spices and exclusive blends. And this is only a taste of things to come. This spring sees the opening of the new Harrods Fine Wines and Spirits department on the lower ground floor, which – in addition to a spectrum of drinks sourced from premium producers around the world – contains a space where wine-lovers can learn more about the provenance and science behind their favourite vintages. In summer, the Decadence Hall will launch, offering an abundance of indulgent goods including chocolate and caviar – plus a couture florist – and ready to design bespoke creations for any occasion. Last but not least, later in the year the Fresh Food Market will open its doors, housing the highest-quality cheese, meat and fish sourced by the Harrods buyers. While food might be the main event, it’s certainly not the only change on the cards this year. Harrods’ youngest visitors will be delighted to discover a completely new toy department on the fourth floor, brimming with on-trend gadgets (think STEM-accredited games that help to develop cognitive skills) as well as timeless gifts, plus a fitting room for the all-important business of dressing-up, and a dedicated events space for demos, arts-and-crafts, and fun-filled activities. Meanwhile, at the very top of the store – up on the Sixth Floor – the newly extended Salon de Parfums continues to uphold Harrods’ reputation as the world leader in bespoke luxury fragrance. Brands including Chanel, Dior and Roja Dove have now been joined by names such as Penhaligon’s, Floraïku and Frédéric Malle. In the Fine Watch Room, too, it’s time for an update. A newly reopened, dedicated street entrance leads into the department, where leather-panelled walls, bespoke lighting and bronze accents lend a members’-club atmosphere to five large boutiques and two VIP suites. A marble staircase sweeps down to further boutiques, a multi-brand counter, an after-sales service, and three on-site watchmakers. Thanks to the increase in space, each horological house will enjoy more scope for introducing world exclusives and rare one-off pieces. Finally, for those after something even more restorative than retail therapy, 2017 saw the launch of The Wellness Clinic. An oasis of calm ingeniously tucked away from (yet within easy reach of) the bustle of the store, the space boasts 14 purpose-built treatment rooms, not to mention a wealth of world-renowned experts from Harley Street and further afield. Visitors can enjoy a bespoke vitamin drip, unlock a more positive outlook with a mindfulness session, or try the wholebody cryotherapy chamber (cooled to an invigorating -90°C). With these new additions, Harrods continues to anticipate and respond to the ever-changing needs and tastes of its discerning visitors, redefining luxury for the modern age.
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Redefining luxury
Harrods
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