Established 1759
/ 59 Below ► Wedgwood; A Story of Creation & Innovation in partnership with Rizzoli.
+44 178 220 4141 ► wedgwood.co.uk Barlaston, Stoke-on-Trent, Staffordshire ST12 9ER
Below, left ► Wedgwood Burlington Pots.
►
Opposite ► The Wedgwood Tea Conservatory pop-up at the 2017 RHS Chelsea Flower Show.
Sector Interior Design, Home & Craftmanship
The iconic British luxury brand Wedgwood has been a testament of British lifestyle innovation since 1759. The brand was founded by Josiah Wedgwood in 1759, primarily a potter, but also a pioneer, scientist, philanthropist and family man, regarded as one of the greatest innovators and businessmen of the Industrial Revolution. Its 250+ years of heritage and ‘Made in England’ craftsmanship is accessible to the public at the World of Wedgwood, the global Wedgwood Brand Experience Centre in Barlaston, Stoke-on-Trent, which attracts 100,000 visitors a year from all over the world. This unique attraction ranges from the award-winning Wedgwood Museum to seeing the artisans at work at the factory tour, enjoying a pottery workshop, and exploring Wedgwood at the Wedgwood Tea Conservatory – the heart of Wedgwood Flagship store. Wedgwood was bought by Fiskars in 2015, kicking off a brand journey to bring the spirit of its founder back in a new way and make Wedgwood relevant again; evolving it from offering great products to consumer-centric experiences. Wedgwood introduced its first coffee table book Wedgwood: A Story of Creativity & Innovation in partnership with international-leading publisher Rizzoli in November 2017 at the Victoria and Albert Museum in London, as well as New York, and will continue its global voyage to Tokyo and Sydney throughout 2018. Wedgwood has partnered with the Royal Horticultural Society (RHS), which was founded by John Wedgwood (Josiah’s eldest son) in 1804, which forms the perfect platform to show its evolution and newness in a surprising and relevant context. The new Wedgwood Tea Conservatory was launched during the various RHS Flower Shows – from Chelsea to Chatsworth and Tatton Park – where thousands of people could enjoy the updated Wedgwood Tea Experience served in its new Wonderlust Collection, with a focus on ‘well being’. Wedgwood engaged Bernadine Tay, a global tea curator, to create an innovative tea offering in a credible and authentic way to perfectly fit Wedgwood’s renowned fine bone china teaware. Meanwhile, the new Wonderlust Collection, inspired by the historic ‘Grand Tour’, is an eclectic mix of gifts and innovative tea blends with extraordinary flavours – all inspired by the wonders of travel taking you to different parts of Asia and Europe. The globally recognised signature Wedgwood blue and white Jasper, unique to the company and invented by Josiah in 1775, was relaunched during the RHS shows with a new Flower Pot Series: the ‘Wedgwood Burlington Pot’ – in partnership with Lady Laura Burlington, the future Duchess of Devonshire – and a nod to Wedgwood Heritage of the ‘Devonshire Pot’ from 1785. Made in England, it layers blue and white clay to form a unique marbling effect, organic texture where every product is unique. Discover Wedgwood at the RHS Flower Shows in 2018 or visit the World of Wedgwood in Barlaston or follow the brand on #wedgwood, and be the first to explore how Wedgwood continues its path of again becoming an innovator of British lifestyle, making the everyday extraordinary.
162 / 163
Innovation and craftsmanship
Wedgwood
►
