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INDUSTRY INSIGHT 2025 FOOD AND DRINK NETWORK
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Industry Insight 2025
As the food manufacturing industry strides into 2025, it does so against the backdrop of a rapidly evolving landscape, shaped by a renewed focus on health, safety, and sustainability. Regulations continue to act as the bedrock of the sector, but this year, they’ve taken on a sharper edge, pushing businesses to innovate and adapt at an unprecedented pace.
Sustainability Takes Centre Stage
Environmental consciousness has firmly established itself as a priority across the industry. In response to the pressing global challenge of plastic pollution, packaging practices have undergone a significant transformation. Bottles, once symbols of convenience, have now been reimagined as eco-friendly alternatives crafted from sustainable materials. From biodegradable packaging to reusable designs, businesses are leading the charge toward a greener planet. These changes not only reflect regulatory demands but also resonate with consumer expectations for environmentally responsible products.
Logistics in the Spotlight
Supply chains—the silent yet essential backbone of the industry— are being revolutionised to reduce their environmental impact. The shift towards greener logistics has been fuelled by innovations in technology and infrastructure. Electric vehicle fleets, advanced route optimisation software, and smart tracking systems are redefining how products move from farm-gate to consumer. These advancements promise not only to cut emissions but also to enhance efficiency, ensuring products reach their destinations fresher and faster than ever before.
Technological Advancements in Production
At the heart of the industry, production processes are undergoing a technological renaissance. Cutting-edge machinery is transforming how food is manufactured, with a focus on precision, efficiency, and quality. Automation, AI-driven quality control systems, and energy-efficient machinery are enabling manufacturers to meet rising demand while adhering to stringent safety and sustainability standards. These innovations are driving
productivity and allowing businesses to remain competitive in a rapidly changing market.
Health and Safety as Non-Negotiables
Amid this wave of innovation, health and safety remain paramount. Stringent regulations have been further tightened to ensure that every aspect of the food manufacturing process— from ingredient sourcing to final packaging—meets the highest standards. The emphasis on cleanliness and safety extends beyond compliance, reflecting a commitment to delivering products that consumers can trust.
Looking Ahead
As 2025 unfolds, the food manufacturing industry stands at a crossroads of opportunity and responsibility. Companies are embracing these challenges with creativity and determination, proving that profitability and sustainability can go hand in hand.
At Food & Drink Network UK, we remain dedicated to chronicling this journey of transformation. This 2025 edition offers a comprehensive exploration of these trends, featuring insights from industry leaders, in-depth analyses of technological advancements, and exclusive coverage of the innovations driving change. From sustainable packaging to smart logistics and cutting-edge production technology, we’ll guide you through the developments shaping the industry this year.
The future of food manufacturing is not only about producing more; it’s about producing better—for people, the planet, and the generations to come. Join us as we delve into this exciting era of progress and innovation.
Sustainability in production
Your product is your greatest asset. That is why we offer innovative process technology solutions that ensure not only top quality and performance but also the prudent use of water and other resources. The goal: affordable foods and drinks which have been sustainably produced.
Food and Drink Trends You Will Find at Your Next Event in 2025
Edward Marshall, Co-founder and Creative Director at custom exhibition stand company Motive Exhibitions
The food and drink industry is the UK’s largest manufacturing sector, contributing £38 billion to the economy annually and employing over 475,000 people. According to the UK’s Food and Drink Federation (FDF) 11,600 new food and drink products were introduced into the UK in 2021 by 12,515 UK food and drink manufacturers*.
The food and drinks industry thrives on new and innovative products entering the market each year. This is due to increased consumer demands and growing competition among other brands. Consumers are looking for new, improved products that align with evolving tastes and lifestyles. Household and disruptor brands constantly innovate to help stand out in a busy and saturated market by keeping their offerings fresh and exciting.
While industry experts can predict what’s hot and what’s not in the food and drinks industry this year, being able to implement these ideas at your next event is crucial in driving consumer engagement and sales.
Edward Marshall, Co-founder and Creative Director at custom exhibition stand company Motive Exhibitions highlights the top food and drink trends for 2025 and explains how you can expertly showcase them at your next event to increase visibility and memorability among your target audience.
Very Cherry
Pinterest has just released its annual ‘Pinterest Predicts’ report highlighting trends that are expected to set the industry alight in 2025. First up is their cross-category trend ‘Cherry Coded’. Brands and advertisers alike can debut cherry-infused products, menus
and recipes to create a memorable experience for potential customers.
Food sampling always works a treat at events and expeditions. Consumers can try cherry-infused products, getting a flavour for the brand before considering making a purchase. Bite-sized treats like dried cherries, yoghurt-covered cherries or cherryflavoured cereal bars play into consumer health demands whilst incorporating the trend.
Drink products should infuse cherry flavours like lemonades, teas and mocktails, as the no or low-alcohol market continues to boom. Brands can get really creative with their stand designs by incorporating vibrant and memorable cherry-themed designs. Cherry-inspired hues like deep red, maroon and blush pink in the stand’s design and branding will be eye-catching for event attendees. Depending on the food brand, a ‘Cherry’ station with different ways of experimenting with the flavour could attract a wider audience with a diverse palette. Around the stand, a cherry tree with the brand’s product hanging on it with cherries would be a playful nod to the trend. Decor elements such as fresh cherries displayed in bowls, or cherryshaped decorations will create visual appeal. Complete signage with fun phrases like “Life’s a bowl of cherries!” or “Cherry-pick your favourite flavours”, to attract potential customers over to your stand.
Food is Medicine
According to Mintel’s 2025 Global Food and Drinks Trends report, consumers will be increasingly looking for food and drink products which are packed with nutrients and inherent health benefits**. Due to the popularity of weight loss drugs such as Ozempic and Wegovy, those who have a reduced appetite are looking for easy-to-understand products that have a strong health claim. If your products are packed with protein, fibre, vitamins and minerals, the messaging at your next event needs to be clear and on full show.
If this is carried out successfully from the start, using product displays so that customers can try the product as they’re passing by your stand or opting for bespoke graphics that show the link between food and health, could increase awareness of your brand and products as well as overall sales.
Food brands looking to incorporate the growing medication trend into their next event can create engaging and educational
experiences for attendees. A creative approach could involve developing characters for each micronutrient added to the product—such as “Fibre Frank,” “Polly Protein,” or “Molly Mineral”— to personify their unique benefits in a fun and relatable way. For example, a prebiotic drink packed with good gut bacteria and marketed as a healthier alternative to traditional sugary drinks could design an interactive area showcasing these benefits. This might include lift-up tiles with questions and answers about the product’s advantages, dynamic lightboxes highlighting key benefits or 3D walls featuring bold and bright displays. To enhance engagement, brands could introduce AI-powered robots that answer questions about the product or even display a giant can of the drink surrounded by a pile of crushed sugary drink cans to reinforce the healthier choice narrative. Additionally, showcasing all the ingredients within the product through interactive elements—such as NFC chips that load informative pages or videos onto attendee screens, or buttons that trigger educational videos—can help further emphasise the product’s health benefits dynamically and memorably.
Pick your Pickle
Pickles are expected to get us all in a pickle this year as search terms with this ingredient-first trend skyrocket. Online queries such as ‘Dill Pickle Juice’, ‘Roti and Pickle’ and ‘Pickle Ketchup’ have been rising in popularity over the last 12 months with some searches seeing a 200% increase. Pickles are set to go mainstream for several reasons. They are a great low-calorie snack that has electrolytes and probiotics in them. Their tangy flavour profile allows them to be paired with other food and drinks seamlessly making them a versatile option across several dishes. Rich foods such as red meat and cheeses bode well with pickle condiments as well as smoky flavours which will bring out the cooling tangy notes.
Brands and advertisers can incorporate pickles at their next event by educating consumers about how to infuse them into their everyday meals and recipes. If you’re a snack or drinks brand, get creative and show your target audience what pairs well with your products and how best to enjoy them.
Interactive recipe demos will bring your marketing material to life, showcasing the recipes that use pickles or pickle brine, like a tangy pickle vinaigrette, pickle popsicles, or a pickleflavoured dip. Bringing these recipes and product innovations to your next event will encourage consumers to get behind more quirky ways of using the ingredients.
Using vibrant green and yellow hues inspired by pickles in your booth design will play on the trend. Incorporate pickle-shaped props, jars filled with pickles, or pickle-themed signage to bring your products to life. Brands could also introduce a ‘pickle me’ photo booth or a giant glass pickle jar to walk into, creating interactive elements on the stand.
Break the Rules
Mintel’s latest report also found that consumers will be increasingly open to the idea of ‘rule breaking’ in their shopping habits over the next 18 months. Although consumers often aim to eat healthily, cook meals from scratch and stick to a set grocery list, consumers are embracing their guilty habits. These include having a sweet treat daily and eating more unhealthy food and beverages. Consumers will also be on the look out for less conventional brand collaborations and products to create new norms, appealing to more unique tastes. This trend will enable brands to think and act creatively at their next event. Brands can reimagine their food menu, blending unique food pairings at a live demo station to bring their audience to the table. Designs that defy expectations and bend the mind such as upside-down signage, vibrant lighting or giant products wrapped in faux neon lights to create a grab-it-now look and feel will appeal to the ‘less conventional’ consumer.
Grand(eur) Designs
Trending search terms such as ‘Dinner party tablescapes +55%’, ‘Modern surrealism +70%’ and ‘Silly cakes +115%’ are all a nod to the fact consumers want wacky and unusual products and experiences.
Food and drinks brands can go BIG with this theme at their next exhibition by opting for immersive decor and incorporating props that act as a spectacle. Interactive experiences such as live demos and kitchens will allow for food and drink experimentation. Dishes, recipes and products on show should be bold and Instagrammable so that grandeur designs convert from the exhibition floor space through to someone’s social media platform. To encourage further social coverage and to increase footfall to your stand, using larger-than-life props will create shareable photo opportunities that attendees will want to be involved in.
Whether you’re aiming to get your products onto supermarket shelves or want to connect with top-tier chefs, restaurateurs, and hospitality leaders incorporating some of 2025’s biggest food and drinks trends at your next event can connect you with buyers, wholesalers, and decision-makers to position you as the next big thing in food and drink.
All references using the asterisk in the feature can be found below: *https://www.fdf.org.uk/globalassets/business-insights-and-economics/facts-and-stats/fdf-facts-and-stats-q3-2024.pdf **https://insights.mintel.com/rs/193-JGD-439/images/Mintel_2025_Global_Food_and_Drink_Trends.pdf?version=2&mkt_ tok=MTkzLUpHRC00MzkAAAGXU9JWdiD2znSTGQZcKjHAxuUIX3gMmI8fazfYlrLz_qzH5NOircXzICpuApIlOJvDbWvXKfdzc1PBuOlazph1amWTimo_CxLXP1Oee0LhPn2NQg
Delivers EXCEPTIONAL Christmas Campaign Results
TARGET IMPRESSIONS
300,000
TARGET
840,000
Waltons Digital Media, the marketing arm of Food & Drink Network UK, executed a highly successful digital marketing campaign for one of the platform’s key clients during the Christmas period. By leveraging the reach of Food & Drink Network UK and advanced optimisation techniques, the campaign exceeded expectations and set a new standard for seasonal marketing in the food and drink industry.
The campaign featured a video link banner on the homepage of https://foodanddrinknetwork.co.uk/, targeting peak traffic during the festive season. With the goal of achieving 300,000 impressions and strong audience engagement, the banner was designed for maximum visibility.
The results surpassed expectations, delivering 840,000 impressions—177% above target—and over 15,000 clicks, achieving a click-through rate (CTR) of 1.77%, well above the industry average of 0.1% to 1.0%. These impressive results demonstrated both the platform’s reach and Waltons Digital Media’s ability to craft highly effective campaigns.
Key to the campaign’s success was Waltons Digital Media’s focus on strategy and optimisation. By analysing user behaviour and scheduling the campaign during peak engagement times, the team ensured maximum impact. A mobile-first approach was implemented, with 92.3% of impressions and 98.6% of clicks originating from mobile users.
Creative execution also played a significant role. The in-house design team crafted a striking banner that resonated with the audience and delivered excellent results. Real-time performance tracking allowed for agile adjustments, maximising the campaign’s effectiveness.
Additionally, Waltons Digital Media expanded the campaign’s reach through LinkedIn, generating over 60,000 impressions and 300+ engagements, showcasing a multi-platform marketing approach.
This campaign illustrates Waltons Digital Media’s commitment to delivering high-impact marketing strategies that drive measurable results. With expertise in optimisation, creative execution, and strategic placement, Waltons Digital Media is a trusted partner to achieve exceptional results across industries. Contact us today to learn how we can support your marketing goals.
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Extended Producer Responsibility for Packaging
The Producer Responsibility
Obligations
(Packaging and Packaging Waste)
Regulations 2024 came into force on 1 January 2025 and introduce new legal obligations for packaging producers under the extended producer responsibility regime for packaging in the UK (referred to as pEPR).
The pEPR is being introduced under powers in the Environment Act 2021, to ensure packaging producers pay the full net cost of managing their products at end of life to incentivise them to design their products with sustainability in mind.
Who must comply with the regulations?
The key obligations under the regulations are that packaging producers must register their organisation, report packaging data, and ensure their products are collected and recycled or recovered properly.
An organisation must comply with the regulations if it meets all of the following criteria:
• It’s an individual business, subsidiary or group (but not a charity)
• Annual UK turnover exceeds £1 million
• It has a physical presence in the UK
• It is responsible for more than 25 tonnes of packaging and/ or packaging materials in the previous calendar year
• It carries out any of the described packaging activities
Businesses need to be aware that even if they fall below the above thresholds or are otherwise exempt, it may still have obligations to collect and report certain data, particularly is the business is part of a larger group of companies or operating as a franchise or online.
A packaging producer includes the performance of any of the following activities in the UK:
• Brand Owners - who package goods and sell them under their brand name. When a brand is not identifiable, the obligation falls to the organisation that carries out the packing or filling of the packaging.
• Importers - who import filled packaging
• Distributors - who manufacture or import empty packaging and sell that packaging to anyone who is not an obligated producer
• Sellers - who sell filled packaging to the end-consumer
• Online marketplaces - who operate a marketplace whereby non-UK sellers can sell filled or empty packaging to UK consumer
• Service providers - who hire out or lend reusable packaging
Large organisations (packaging producers whose turnover exceeds £2m where the total packaging for all packaging activities exceeds 50 tonnes) must:
• Create an account on the EPR packaging online service
• Collect, record and submit data on empty packaging and packaged products handled and supplied within the UK. By 1 October 2024 – report data for 1 January to 30 June 2024. By 1 April 2025 – report data for 1 July to 31 December 2025
• From 2025, based on 2024 data, pay a waste management fee, scheme administrator costs and a registration charge to the Environment Agency
Small organisations (packaging producers whose turnover exceeds £1m and total packaging for all packaging activities between 2550 tonnes) must:
• Register for the EPR packaging online service
• Submit data about empty packaging and packaged products handled or supplied in the UK during 2024 by 1 April 2025
Both civil sanctions and criminal prosecution are available for noncompliance. Most producers are expected to join a compliance scheme to meet their obligations.
The importance of record keeping
At any point, the Environment Agency may audit your data. Maintaining comprehensive, accurate records is key to ensuring pEPR compliance and avoiding potentially very large penalties. Here are some thoughts on good record keeping and approaches to compliance generally:
• Retention – keep all relevant documentation for at least 7 years This includes records of calculations, packaging data and any evidence evidencing packaging classifications or exemptions.
• Collect and maintain invoices and delivery notes for packaging materials and packaged goods, product specifications and technical data sheets, packaging weight calculations and measurement records, proof of recycling and records of reusable packaging.
• Record the methodology for collecting and calculating methodology to the Environment Agency.
• Ensure all submitted data is verified by an approved person within the business. Maintain records of who this person is and their relevant qualifications.
• Maintain a clear audit trail to demonstrate how reported figures were calculated, including any assumptions orestimates used in the calculations.
Penalties for non-compliance
There are a range of potentially serious civil sanctions available to the Environment Agency in enforcing the pEPR.
A fixed monetary penalty of £1,000 may be issued (increasing to £1,500 if not paid within 56 days) where producers fails to keep required records or fail to supply information requested by the agency. A variable monetary penalty (up to a maximum of £3million) may be issued in relation to more serious breaches, such as failing to register as a producer or failing to report packaging data. In addition to any civil penalty, the Environment Agency may seek to recover its enforcement costs.
As an alternative to a civil penalty, a business that face a civil penalty could make a voluntary offer to put right the effects of a breach, its impact on third parties and to make sure it cannot happen again (known as an enforcement undertaking).
ARTICLE COURTESY OF Paul Collins
Senior Associate
Biggest drinks trends for 2025
Jo Taylorson, head of marketing and product management at Kingsland Drinks, shares insights on the key areas to watch out for in 2025, looking at incoming drinks trends in wine, spirits, RTDs, no and low alcohol, packaging and sustainability.
2025 will do doubt be the year the drinks industry truly feels the repercussions of the global and UK economic climate, political turbulence at home and away, and the duty hikes threatened for such a long time coming into play. While inflation has seen a gradual reduction over the last 18 months, the increase in interest rates and the knock-on effect this has on household expenditure will continue to be a theme as we head into 2025. We may see some prosper, but for many, it will be a year of adaptation, change and resilience. However, as an industry, we innovate, shape tastes and trends, strive to deliver world class drinks to the on-trade and retailers, and find ways to drive pockets of growth.
2025 will not be easy, but it will be interesting and there are areas of growth shaping the industry during the year ahead.
In the Bag (In Box)
The conditions for this still-emerging format are ripe for success, with producers, brand owners and retailers investing in quality of liquid, innovative packaging and campaigns that educate the shopper on the format’s virtues. However, there is still some way to go and in 2025 we’ll see the industry invest more in communicating the quality and longer shelf life of bag in box wines, their value to cash conscious shoppers and how they meet the needs of those moderating alcohol consumption.
The industry, brands, press and influencers are waxing lyrical about bag in box wines, and slowly but surely the format is shaking off its reputation as a ‘cheap’ alternative.
Data shows that consumers are switching on to wines in this format, so we must embrace what they offer; recyclability, affordability, and longer lasting wine. New consumers to the bag-in-box category realise the benefits in terms of convenience, freshness, quality and some environmental benefits to glass, such as lower CO2 emissions.
Kingsland Drinks expanded its Campaneo range with the addition of new, convenient 2.25L Bag in Box (BiB) format recently, which extends the offering into new parts of the market. In anticipation of demand, the employee-owned drinks firm also upgraded its overall filling capacity to 180 million litres on its production lines, spanning
various sizes from 187ml up to 3L, formats such as bottles, cans and boxed wines, and liquids ranging from no and low, spirits, and red, white, rosé and sparkling wines.
Go low
Volume sales of low alcohol drinks almost doubled in 2023 and IWSR expects considerable growth over the next few years (particularly driven by low-alcohol beer but across the category).
The rise in duty has ensured it’s in everyone’s best interests to bed in low and no alcohol brands for the long term. It’s good news for the industry, who have responded with a wave of innovation that excites consumers. Importantly, this segment is getting better all the time. In the last 12 months we’ve seen wine and spirits producers up their game and elevate the taste the credentials of the liquid.
In the year ahead, we’ll see this segment continue to soar, as lower and no abv wines and spirits earn their place on fixtures and consumers respond by integrating into their shop. However, quality will be key – in the year ahead it’s important style, substance and price work hard together to nurture growth in this segment and ensure it reaches its potential.
Andrew Peace has worked tirelessly to craft wines at 11% abv which give consumers a great tasting wine while maintaining a great value price point. We’ve seen a considerable number of listings at 11% abv and lower, but some haven’t hit the mark in terms of quality. The new additions to the Andrew Peace range have helped to drive seen significant market share growth up 22.6% value and 17.6% volume, in a backdrop of 7.3% volume decline in the Australian category in the latest 12 months (up to 2nd September).
Kingsland Drinks started packing non-alcoholic wines and spirits in 2019 and is now responsible for developing and launching some of the market’s leading brands. The company currently blends and bottles non-alcoholic gin, rum, whisky, tequila, and still and sparkling wines, using world class technology and controls to ensure the highest possible quality assurance standards.
The benefits of bulk
We’ll see more premium bottled-in-market wines on shelves in 2025. Already, most of the large well-known brands in the UK, which are established consumer favourites, are bottle here in the UK. This is proof that bottling in market is not something that is an issue for consumers. In 2025 we anticipate a significant shift whereby many brands and producers will be more vocal in the public domain on the benefits of shipping wine in bulk, not least sustainability benefits and making wines as affordable to as many consumers as possible. By doing so, everyone benefits.
We’re optimistic about the market for wine bottled in market and we predict that the sector will go through some major developments in the coming five years. If consumers can be given all the positive messages around bulk shipping and the environmental, cost and quality benefits, along with great tasting, quality wines, then the UK consumer will demand more wines be bottled in market. As a result, the association of bulk equals cheap will diminish and the positive messages will lead the narrative.
Light work of heavy bottles
While the traditional 750ml glass bottle has been the standardised receptacle for centuries, its weight (global average 550g) and its environmental impact, carbon footprint, production and handling are under continuous scrutiny and the whole industry is under pressure to bring down bottle weights for still wine. Furthermore, last year, during the Sustainable Wine Round Table, an agreement was made by key UK wine retailers and supermarkets to reduce their average 750ml still wine bottle weight to less than 420g by the end of 2026.
In 2024 there will be a considerable and visible push to make lightweighting glass bottles standard, and in turn we’ll start to see the topic of lighter bottles move into the consumer consciousness as all parties tune into the benefits; reducing the weight of the bottle just a little can have a significant impact on the wine’s carbon footprint, offer substantial energy savings, less raw material to name a few.
Glass manufacturing will use even more recycled glass content, and furnaces may move to electric or hydrogen power. We expect a similar shift in consumer perception as we witnessed with screwcap wines, which are now fully acceptable and, in many cases, preferable by both producers, retailers and consumers. Lighter weight bottles are set to be become the norm, mainstream and accepted across the board as the push towards further sustainability and lower carbon emissions continues.
Many multiple retail chains across the UK and Europe are now specifying lighter weight bottles for wine and imposing weight limits on their suppliers. We expect retailers and brands to invest further in communicating their sustainability credentials with a focus on every element of their production, sourcing, supply chains, partnerships and beyond from the outset to ensure sustainable decisions are made at every point in the production process.
We source much of our glass locally from reliable, reputable glass suppliers, not only in the UK, but within a 50-mile radius of our site in Salford, which helps to reduce carbon emissions significantly.
Fast facts
• Since 2020, 73% of the 750ml wine bottles Kingsland Drinks has used have been 350g or below
• 88% of bottles the company used in last year by volume were sourced in the UK
• 73% of all bottles sourced from within 30 miles of the firm’s site in Irlam, greater Manchester
Lesser-known becomes bigger business
Consumers are already taking a leap into the unexpected and branching out in their wine buying, with Eastern Europe in particular getting the recognition it deserves for the region’s wine quality, craftmanship and winemaking credentials.
This year we expect Eastern European wines to become much more prevalent in the UK, and demand for Bolgrad from Ukraine, Bediani from Georgia, and Salcuta, a Moldovan Feteasca Negra to sustain their play to consumer interest in lesser-known varietals. The wines from these producers were recognised by retailers for their authentic, distinctive, credible, well-made properties in 2024, and really demonstrate the breadth of wines available Eastern Europe.
Greece will continue to be celebrated in 2025. Kingsland Drinks was proud to launch Athlon Nemea into the UK with Aldi UK in 2024, which was met with much excitement from shoppers. Aldi is known for its quality wines from emerging and up and coming regions, and has a shopper that is open to trial new experiences from sources –like Aldi – that they trust.
Our advice for retailers in 2025 is to seriously consider the path less trodden in your range. Wines from the Mediterranean, central and Eastern Europe and beyond across all quality levels and price ranges, will be a real point of interest in the year ahead.
What’s your flavour
It was clear throughout Christmas 2024 that our customers wanted drinks with more flavour profiles to offer shoppers than before. For example, some retailers went from one or two mulled wines on shelf to six or seven. It’s a sign that consumers continue to experiment with flavours - perhaps as a result of experimentation within RTDs - and throughout 2025 we expect a continuation. Shoppers will continue to expand their flavour repertoire, open to trying new profiles.
We have an on-site NPD lab that is best in class at developing spritz drinks, no and low spirits and made wine - we work alongside brand owners and customers to develop drinks in alcoholic and nonalcoholic formats. The team constantly researches and tests new flavour combinations, profiles and liquids. Our insights team expects to see fruit flavours such as pomegranate, watermelon, blueberry and mango come to the fore in 2025, along with drinks containing herbal and botanical flavours such as rosemary and wormwood, and the resurgence of drinks with tomato juice, such as the bloody mary.
Labels
A raft of new regulations coupled with the structure of duty hikes means that more clever marketing and creativity on pack can be expected in 2025, especially across no and low ranges that can now be considered wine products. We expect a simplification of label design, in place of detailed, fussier creative, to be visible on labels across the category as the industry works to marry message, duty, price, consumer interest and transparency on pack.
Going green
Sustainability continues to be a key focus for us as brands and consumers become more environmentally conscious. Climate change, sustainability and care for the planet are topics that need to stay in the mainstream conversation and remain high on the agenda of all businesses and brands. Consumers are ever more aware of the crisis and informed about actions being taken and changes required.
We’ll see even more developments and a doubling down on alternative formats. We can expect to see more canned wines, bag in box wines, paper-based bottles, and light-weight glass on shelf in the very near future.
No type of packaging is the silver bullet in terms of sustainability, but openly discussing the pros and cons of each packaging format and make the most educated and best decisions possible will bring the biggest environmental and economic benefits in 2025.
At Kingsland Drinks, our commitment to being environmentally sustainable is intrinsic to who we are and how we operate, but we have expanded our wider sustainability work across economy, society and environment both inside and outside the business as a strategic priority. As a result, we launched our Thirsty Earth sustainability strategy which seeks to create a better society and drinks industry for all, now and in the future.
Mood food: The 2025 mega trend
Over a third (39%) of Brits set to change diet to boost mental health
In England, 1 in 4 people will experience a mental health problem of some kind each year[4], with 1 in 6 facing problems like anxiety and depression in any given week.[5] Food and drink brands across the country are leading a ‘mood food’ movement - promoting diets and lifestyles that can significantly improve mental health, including dedicated categories like low and no alcohol and gluten-free.
Research by strategic communications agency, Nexus, has revealed 60% of Brits believe their diet is an important factor for good mental health[6] and over a third (39%) are changing what they eat and drink to boost it. Millennials are most concerned - 66% of millennials vs 56% of Gen X believe diet is an important factor for good mental health. 56% of millennials vs 49% of Gen Z and 34% of Gen X are changing what they eat and drink to improve it[7]
Harvey Choat, Managing Director, Nexus Communications, said; “2025 will see more focus from consumers on ‘mood food’, giving brands an opportunity to highlight the role they play in bettering the nation’s mental health. Equally, it may also challenge brands to look at reformulations and better communication to avoid being UPF’d. However, there is also scepticism when it comes to health claims. Nearly half of the people we questioned said that they felt food and drink brands overclaim health benefits. There’s an opportunity but any brand looking to build its reputation as a mood food needs to carefully consider its credentials and claims.”
UPFs – a growing concern
A growing area of consumer concern is UPFs, which scientific research shows is associated with a 48-53% increased risk of anxiety.[8] Over 60% of Brits say they now check product labels for information around UPFs, with over 50% saying they’d completely avoid products they consider to be ultra processed. 51% of consumers are now confident they fully understand what UPFs are, which means they will continue to make more discerning food choices.[9]
GenZs - the sober curious
When it comes to drinks, “Lo and no” is one of the most powerful categories permeating the ‘mood food’ space. GenZs, in particular – the ‘sober curious’ - are shifting focus away from alcohol and
prioritising sober socialising. Around a third of people aged 18-24 do not drink alcohol at all, with almost two-thirds citing concerns around their mental health and emotional wellbeing as the reason.[10]
Looking ahead – 2025 trends 2025 will see consumer choices changing. 30% say that they check food and drink labels more than they did a year ago and 38% say clear labelling most influences their trust in a product – a habit likely to continue. This is most of a concern for 55+ years olds (45%) vs the younger 25–34-year-olds (28%).[11] Influencers like Eddie Abbew have well embedded a narrative now that people should be much more careful about what they eat.
“The scene is set for food, drink and mental health to come closer together in 2025. This last year we’ve seen the rise of influencers like Abbew, who was profiled by the Financial Times and alliances between Henry Dimbleby and Dr Chris Van Tulleken championing the narrative that food is the key to the nation’s health.
Our research showed that brand reputation (38%) and positive media coverage (25%) is essential in converting this narrative into consumer behaviour, building trust with consumers. Partnerships with mental health charities, robust academic research and strategic communications will be key for brands looking to capitalise on the emerging mega trend. You can’t mess with people’s minds – this is a serious opportunity but one steeped in duty and diligence.” added Harvey Choat.
[4] McManus, S., Meltzer, H., Brugha, T. S., Bebbington, P. E., & Jenkins, R. Adult psychiatric morbidity in England, 2007: results of a household survey.
[5] McManus S, Bebbington P, Jenkins R, Brugha T. (eds.) (2016). Mental health and wellbeing in England: Adult psychiatric morbidity survey 2014.
[6] Censuswide x Nexus PR 25.10.2024-29.10.2024
[7] Censuswide x Nexus PR 25.10.2024-29.10.2024
[8] BMJ 2024
[9] Censuswide x Nexus PR 25.10.2024-29.10.2024
[10] Mintel 2023
[11] Censuswide x Nexus PR 25.10.2024-29.10.2024
Ensure allergen information on each package and outer case is accurately labelled.
Automatically initiate actions based upon
Why are Food Products with Mislabelled Allergens Still on the Shelf?
An article By Roy Green, Harford Control Ltd.
Food recalls due to allergen mislabelling are still very common in the UK. Food Standard Agency data shows that 314 allergy alerts were issued in the reporting period for 2022/23.
The consequence of food recalls not only leads to tragic loss of life, but also causes serious damage to the brand’s financial health. Pret a Manger set aside £10m to cover legal costs after Natasha Ednan-Laperouse died from consuming a mislabelled baguette in 2016 and Celia Marsh suffered from a fatal reaction to a ‘vegan’ flatbread in 2017.
Around two million people in the UK are thought to live with food allergies. It’s the manufacturers’ responsibility to ensure correct allergen labelling. During the production process, checks need to be made vigilantly and diligently throughout the supply chain, in order to ensure that all goods are clearly marked, especially where allergen content is involved.
What Allergen Information Needs to Be on the Label?
Where a food product contains allergens, the allergen information must be listed and highlighted using a different font, style, background colour, or by emboldening the text. Manufacturers should also list them in the ingredients list.
There are 14 allergens in the group including celery, cereals, crustaceans, eggs, fish, lupin, milk, molluscs, mustard, peanuts, sesame seeds, soya, sulphur dioxide and tree nuts (Food Standard Agency). Others may be added in future. Kiwi fruits are under consideration.
The UK has implemented Natasha’s Law and Regulation (EU) 1169/2011 to prevent further
fatal issues occurring from food allergy mislabelling and to ensure that all food and drink manufacturers follow the allergen labelling instructions, including fast food retail outlets.
However, there are still many incorrectly labelled allergen products on the shelves. Unilever recalled Viennetta Vanilla because milk and soy were not displayed in English on the label. Origin Kitchen recalled all Spread & Stir and Bessert products because peanut were not mentioned on the label.
Why do Mislabelled Food Products Still Exist in Retail?
Whilst efforts are made to ensure allergens are properly labelled, there may be instances where food and drink manufacturers are not fully aware of the allergen labelling guidance or overlook potential allergens in their products.
Besides, some manufacturers are aware of the regulations, but don’t want to invest further in ensuring correct allergen labelling. Faced with the dilemma of rising input prices, such as raw materials, energy prices, and increased labour rates, and with little or no opportunity to pass on these rising costs to their supermarket customers, some manufacturers may choose to ‘hope for the best’, rather than solve the root cause of mislabelling. Hope is not a strategy.
Other manufacturers have integrated solutions to ensure correct labelling, but these solutions are not always effective. One example of this where print room have been set up to ensure accurate labelling.
On one hand, whilst a print room in a factory can certainly produce labels with accurate information, there is no guarantee that the labelling will be accurate or that the right label goes on the right product), as workers may overlook allergens or ingredients. On the other hand, the print room may not have access to all the necessary information. If a supplier fails to provide accurate information about the ingredients in a particular product, the labels produced by the print room may not even be accurate.
How to Ensure Accurate Allergen Control?
From raw materials to finished products, it’s the manufacturers’ responsibility to ensure allergen control and provide safe products to retailers and consumers. Allergen control must include but is not restricted to:
• Supplier verification: Verify that suppliers provide accurate information about allergens present in their ingredients and adhere to appropriate safety standards.
• Allergen testing: Implement regular testing of both ingredients and finished products to verify the absence of allergens and detect any contamination. This can include laboratory testing as well as on-site testing methods such as allergen swabbing.
• Accurate labelling: Review and improve their labelling and inspection procedures regarding allergen declarations to ensure clear and accurate labelling of all known allergen ingredients. Instead of having a label print room, it would be safer and more efficient to install integrated coding and labelling systems within the production lines. This can help ensure that the correct label is attached to the right product and that it contains the correct information.
Harford Autocoding: 100% Verification of Packaging Accuracy
Harford Autocoding Solutions help manufacturers ensure 100% verification of packaging accuracy, to avoid inaccurate label information and unnecessary wastage. The solutions can be integrated into production lines to send real-time actionable data
directly to those who need it. At the start of each production run, the system will ensure that label printers are set up accurately and in-line barcode scanners are configured to check that the correct packaging materials and labels are used – on each individual product, case and pallet. In some instances, on-line integrated cameras may also be required to ensure that the pre-printed packaging displays the correctly highlighted allergens.
Though this is a huge, essential step towards ensuring compliance, it must also be said that no automated system can ever guarantee total compliance, and full training and operator engagement are also essential to provide world class due diligence.
Harford have enormous experience in helping food and drink manufacturers ensure greater accuracy of labelling for control of allergens, date coding, quality and much more – thus giving manufacturers greater confidence in the labelling of their packages and products.
When you are ready to eliminate risk and improve labelling accuracy using Harford Autocoding, please reach out to us at info@harfordcontrol.com or give us a call on +44 (0)1225 764461.
Food Advertising and Environmental Claims What Do Businesses Need to Know?
Food businesses are recognising the importance of environmental impact and want to differentiate themselves from their competitors, which can include bold marketing and comparative claims.
Following the Advertising Standards Authority’s (ASA) Climate Change and Environment research on consumer understanding of environmental claims in food advertisements, the ASA has issued guidance ‘Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence’ (7 November 2024). This follows previous ASA guidance on ‘Food for thought - Environmental claims in food advertising’ (5 June 2024). In light of this, I think it’s worth reminding ourselves of the regulatory framework around making environmental claims in any advertising.
Regulation of environmental claims in the UK
Advertising and marketing in the UK are governed primarily on a combination of legislation and self-regulation
The self-regulatory codes reflect and supplement legislation and the self-regulatory regime deals with most complaints by consumers and competitors. Advertisers that fail to respond to self-regulatory sanctions may be prosecuted under the legislation.
Legislation
Although there’s no specific law against greenwashing in the UK, consumer and business protection laws prevent organisations from falsely marketing themselves of their activities as green. The principal laws are:
The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) – this covers claims made in,
and information omitted from, advertising and marketing material for products that are available for consumers and claims made on the products themselves or their packaging.
Trading Standards or the Competition and Markets Authority (CMA) enforce the CPRs, using criminal law to prosecute offences and by seeking enforcement orders from the court requiring organisations to compensate those harmed by the breach. The CMA may also seek statutory undertakings from organisations who have infringed. Consumers can also bring claims for breaches of CPRs in certain circumstances. Again, personal liability can attach.
The Business Protection from Misleading Marketing Regulations 2008 (BPRs) – The BPRs prohibit businessto-business advertising that misleads traders, if its likely to affect their economic behaviour or injures, or is likely to injure a competitor. Trading Standards and the CMA can enforce the BPRs. Engaging in misleading advertising is a criminal offence and individuals, such as directors, can be liable. There’s no criminal sanction for breaches of comparative advertising provisions but Trading Standards or the CMA can seek an injunction to ensure compliance with the regulations.
CMA Green Claims Code
In 2021, the CMA published the Green Claims Codealthough not legally binding organisations that follow the code should be better placed to defend themselves if challenged by the CMA..
The Code is based on the requirements of the CPRs and the BPRs and consists of six principles which the CMA see as being, in effect, what the law is asking for. These principles are that claims must:
- Be truthful and accurate
- Be clear and unambiguous
- Not omit or hide important relevant information
- Only make comparisons that are fair and meaningful
- Consider the full life cycle of the product or service
- Be substantiated
Self-regulation (CAP and BCAP Codes)
The advertising industry has developed self-regulatory codes which it oversees.
CAP and BCAP Codes
There are two principal self-regulatory codes that control advertising. The code that applies will depend on the media type being used to deliver the advert:
The UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (CAP) Code), which
applies to non-broadcast marketing communications in the UK, including advertising online (including on a company’s own website), on social media, in print, in the cinema and on posters.
The CAP Code includes specific requirements for environmental claims – section 11.
The UK Code of Broadcast Advertising (BCAP Code), which applies to broadcast marketing communications on radio and televisions services licensed by Ofcom.
The BCAP Code includes specific requirements for environmental claims – section 9
The CAP and BCAP have jointly published Advertising Guidance: misleading environmental claims and social responsibility (Advertising Guidance) which illustrates how each rule in the CAP Code and the BCAP (Advertising Codes) governing green claims may be applied.
The ASA is primarily responsible for enforcing the Advertising Codes. If the ASA considers that there may be a breach of an Advertising Code, it undertakes an adjudication which it gives the advertiser an opportunity to respond, usually in writing. The burden of proof is on the advertiser to show that its green claims comply with the relevant code.
The ASA cannot impose legally binding penalties on its members (e.g. by fining them) but its rulings are a matter of public record and are published on its website. This usually acts as a strong deterrent to advertisers, as it can undermine the credibility of the product and the advertiser.
ARTICLE COURTESY OF Paul Collins Senior Associate
Safeguarding Food Manufacturing
In the food manufacturing industry, hygiene and safety are indispensable pillars that support both quality and compliance.
As the sector advances, the adoption of innovative solutions has become essential to maintain high standards. Central to this evolution is the increased use of stainless steel cleaning equipment and hygienic furniture, which are transforming the way factories manage hygiene and safety.
Stainless steel has become the material of choice for cleaning equipment due to its non-porous and corrosion-resistant properties. These characteristics make it ideal for minimising contamination risks in environments where contact with food and beverages is constant. From nozzles, couplings, and compressed air pipes to hoses and lances, stainless steel components are integral to water jetting systems that deliver efficient and precise cleaning.
Hygienic furniture crafted from stainless steel is also reshaping food production spaces. Items such as tables, lecterns, sinks, and waste bag holders are designed to provide a robust defence against harmful microorganisms. Their smooth surfaces are easy to clean, ensuring that residues and contaminants have no place to hide. Beyond functionality, the sleek aesthetic of stainless steel reflects a commitment to maintaining pristine and professional environments.
Regulatory bodies demand strict adherence to hygiene standards in food manufacturing. Stainless steel’s durability and resistance to corrosion not only meet but often exceed these standards, offering long-term reliability for facilities. From drainage solutions to hygienic door handles, stainless steel fortifies every touchpoint, reinforcing the industry’s dedication to safety.
For food manufacturers, investing in stainless steel solutions is more than a practical choice—it’s a proactive approach to futureproofing their operations. With hygiene and safety increasingly under scrutiny, these materials offer a dependable foundation for meeting evolving industry demands. By integrating innovative and robust tools into their processes, manufacturers can ensure they’re not only compliant but also ready to lead in a competitive marketplace where quality and trust are paramount.
Smarter Systems for Safer Food
The food processing sector is entering an exciting phase of innovation, driven by the growing global demand for food products and the increasing reliance on automation
To meet the needs of a growing population, food manufacturers are adopting new technologies to enhance efficiency and ensure food safety. A key development in this shift is the use of advanced pipework systems, vital for maintaining hygiene and food safety in production environments.
The Rise of Bakery, Confectionery, and Hygienic Meat Production
The bakery and confectionery sectors are expected to see significant growth in the coming years. Consumer demand for safe, high-quality food is driving advancements in food processing equipment, especially for meat and poultry. As food safety becomes a higher priority for consumers, the industry is responding with technologies that improve hygienic standards and meet evolving
THE RIGHT CUT
How Quality Knives Drive Food Manufacturing Success
In the fast-paced and ever-changing world of food production, the significance of high-quality knives and blades cannot be overlooked.
These precision tools are integral to maintaining efficiency, accuracy, and safety throughout the food manufacturing process. With a wealth of experience in the field, suppliers are focused on delivering an extensive range of knives designed to meet the diverse demands of the industry. The selection includes circular knives, top dished knives, bottom knives, toothed knives, straight knives, anvils, tray form blades, razor blades, shear blades, guillotine blades, granulator blades, carpet knives, tobacco knives, and confectionery knives, each crafted for a specific purpose.
The ongoing evolution of food products, with new flavours, portion sizes, and convenience foods emerging regularly, is driving a demand for innovative machinery. Manufacturers rely on versatile and precise blades to handle these changes, ensuring ingredients are processed with the utmost accuracy. Whether it’s slicing, dicing, or portioning, the right knife enables food manufacturers to adapt quickly to new trends and maintain high production standards.
In addition to performance, hygiene and safety remain top priorities in the food industry. All equipment, including knives and
blades, must adhere to rigorous safety and hygiene regulations to prevent contamination and protect consumers. Well-maintained, high-quality knives are essential for meeting these strict standards, reducing the risk of safety hazards that could arise from using inferior or poorly maintained equipment.
Leading manufacturers of knives and blades understand the critical role their products play in food processing and are committed to providing solutions that enhance productivity and quality. Their wide selection of specialised blades ensures that food production lines run smoothly, whether for meat, vegetables, bakery goods, or confectionery. These blades are engineered to deliver consistent, reliable results, reducing downtime and waste while maintaining the integrity of the product.
As the food production sector continues to expand, the importance of quality machinery knives grows. With an emphasis on both efficiency and safety, manufacturers can rely on these specialised blades to meet the ever-evolving demands of the industry. With the right tools in place, food manufacturers can ensure they remain at the forefront of innovation, providing products that meet both consumer expectations and regulatory requirements.
Revolutionising Food Production with High Shear Mixing
In the fast-paced world of food manufacturing, the pursuit of efficiency and precision remains at the forefront of innovation.
High shear mixers have emerged as essential tools in transforming how ingredients are combined, offering unparalleled consistency, quality, and speed. These machines are invaluable assets in a variety of food processes, from emulsification and homogenisation to ingredient hydration and dispersion.
High Shear, High Impact
High shear mixers are renowned for their ability to provide precise control over the mixing process. By applying intense mechanical forces to ingredients, they break down particles and distribute them evenly throughout the mixture. This leads to smoother textures, better emulsification, and superior product consistency. Whether it’s achieving the ideal viscosity in sauces or ensuring a uniform blend in beverages, these mixers excel at producing the high-quality outcomes that modern consumers demand. In applications such as dairy, sauces, soups, and confectionery, these mixers are crucial in creating the perfect balance of texture and stability. Their ability to handle both small laboratory-scale batches and large industrial productions makes them versatile for businesses of all sizes. The capacity to scale up production without compromising quality is a key benefit for manufacturers looking to meet growing consumer demand.
The versatility of high shear mixers extends across many facets of food production. These mixers are adaptable, capable of handling both liquid and powder ingredients. A powder/liquid mixer, for example, ensures that dry ingredients are rapidly and uniformly dispersed into
liquids, preventing clumping and ensuring a smooth texture. This is particularly crucial in applications such as instant food mixes or sauces. Another major advantage is the ability to integrate mixers into various production systems. Whether it’s batch mixing for smaller, artisanal productions or continuous in-line mixing for large-scale industrial plants, high shear mixers can be tailored to meet specific production requirements. Additionally, mixers designed for hygienic applications are essential in food manufacturing, where sanitation and ease of cleaning are critical for maintaining product safety.
As the food industry faces increasing pressure to reduce waste and improve sustainability, high shear mixers are rising to the challenge. By providing faster and more efficient blending, these machines reduce the energy consumption and waste associated with longer processing times. Their ability to produce consistent results also means fewer resources are wasted on correcting subpar products, which translates to both environmental and cost benefits. Sustainability isn’t limited to production; it extends to the lifespan of the machines themselves. The durability and efficiency of high shear mixers ensure that businesses invest in reliable equipment that will perform over many years, supporting long-term sustainability goals.
High shear mixers do more than improve production processes— they unlock new possibilities in food creation. With the precise control they offer over mixing conditions, food manufacturers can experiment with new textures, flavours, and product formulations that might have been difficult to achieve with traditional mixing methods. From novel dairy products to innovative plant-based alternatives, these mixers are helping the industry explore new culinary frontiers. As food trends continue to evolve, manufacturers can leverage the flexibility of high shear mixers to stay ahead of the curve, whether it’s responding to the demand for healthier options or crafting unique sensory experiences for consumers.
The role of high shear mixers in the food industry goes beyond merely improving processes; they are driving transformation across sectors. With applications spanning from beverages and confectionery to frozen foods and dairy, high shear mixing technology is a linchpin in modern food production. As manufacturers continue to embrace cutting-edge equipment to meet both consumer expectations and sustainability goals, high shear mixers will remain indispensable in shaping the future of the food industry.
CROSS+MORSE MAKES CONVEYING EASY!
At Cross+Morse we aim to fulfil all industry demands, from the simplest to the highest level of precision required. Our objective is to offer a complete solution - not just products - to your power transmission challenges.
Cross+Morse are known in the industry as pioneers in quality standards, which is why we take our quality control processes very seriously. Quality assurance is central to our organisation with controls encompassing all aspects of design, manufacture, logistics and customer service. We are ISO 9001:2015 accredited and have been for over 30 years.
At Cross+Morse we have continuously invested in top of the range measuring equipment: Co-ordinate Measuring Machine (CMM), digital tri-bore gauges and micrometers which are constantly calibrated to comply with ISO standards. Our stringent inspection process guarantees that when manufacturing each operation is thoroughly inspected by either a highly trained shop-floor staff supervisor or an inspector, ensuring that manufacturing is only allowed to continue when each phase has been approved. Our hardening treatment is checked using either our Rockwell or Vickers hardness testing machines.
We review our quality procedures continuously to provide up-to-date mechanisms for ensuring conformity to the quality system; different audits are carried out on all activities in the company throughout each year.
freewheels, roller ramp clutches, combined sprag and bearing units and many more.
Cross+Morse is the largest authorised distributor and stockist for American transmission products manufactured by RegalRexnord (formerly EPT) in the United Kingdom. The range includes Sealmaster®, Browning®, Jaure®, Kop-Flex®, McGill® and Morse®.
We pride ourselves in offering a complete range of overload protection devices ranging from the simplest to the most accurate and precise overload clutch: Sheargard range of overload clutches, wedge pin type, available as a chain coupling and the option of low inertia rubber elastic couplings for higher speed drives. The Crossgard range, ball detent type, comes in 3 versions and also available with roller chain and low inertia rubber coupling option. The Safegard CS series, ball/roller detent type, comes in 2 two basic types (standard or mini) and also available as shaft couplings. Series CZ and CN zero backlash Safegard clutches for responsive overload protection, available in both basic and shaft coupling types.
Inverted tooth chain: including the standard SC type from 3/16” to 2” pitch and HV type from 3/8” to 2” pitch; as well as conveyor chains up to 12” width in centre or outside guide construction. We manufacture standard and special sprockets in-house for a complete drive solution.
We offer a wide stock range of flexible shaft couplings to accommodate different types of misalignment: Jaw couplings, elastomeric couplings, roller and Delrin® chain couplings, gear couplings GFA & GFAS, polymer gear couplings, Morflex elastomeric disc couplings and Crossflex disc couplings.
Our Crossbore® rework service includes reboring, keywaying and setscrewing of standard sprockets, pulleys and gears in a dedicated production area with specialised CNC machines for a rapid response. Induction hardening of teeth is also offered in-house.
Shaft clamping elements for precision transmission of torque with no backlash: a complete range from stock. Three ranges of locking devices available in corrosion resistant stainless steel.
Our range of Freewheel clutches for overrunning, indexing and backstopping applications; including sprag clutches, industrial ratchet
Innovative Bluetooth water activity meter from Rotronic sets new standards
Called the AwEasy, the new stand-alone instrument is advanced, lightweight and compact, and is designed to produce extremely accurate reading simply and quickly – up to ten times faster than traditional devices. This makes it ideal for use by laboratory analysts, quality control teams and production staff who need to take spotwater activity measurements in the food, pharmaceutical, cosmetics and chemical industries.
The new AwEasy is the most recent addition to Rotronic’s existing range of water activity analysers, meters and probes. The company believes that it is the first of its type to offer both Bluetooth connectivity with the ability to use a smartphone or tablet app, to store and analyze data and then automatically output reports as pdf documents, for use in quality control and traceability regimes.
The AwEasy features a robust stainless steel and aluminum housing, measuring just 65mm tall and 68mm in diameter, with a topmounted color LCD display, indicator ring and single control button. The instrument also incorporates Rotronic’s latest humidity and temperature sensing technologies. These are capable of providing levels of accuracy to within plus or minus 0.008aw, which is far better than competing devices in the same price range, while ensuring exceptional repeatability and stability.
Set-up and operation is carried out via the iOS or Android compatible app, with measurement simply requiring a test name and batch number. Analysis is automatic and can be displayed in detail, as raw data or on a choice of charts, with reports being exportable as pdf or csv files.
The AwEasy has also been designed to minimize the time required for water activity measurements. These normally take up to 50 minutes, but with the AwEasy in Quick Function mode this time can be significantly reduced to around 5 minutes. Combined with the in-depth analysis reports, this enables the new AwEasy to offer considerable improvements in productivity, quality control and traceability.
In areas such as factory environments, where connectivity may be an issue, or where the use of Smartphones is prohibited, the new AwEasy can be used on its own. Control of each analysis can be carried out directly from the front panel, with data being displayed on the LCD control panel and then automatically uploaded once the smartphone is back within range.
As part of the PST group, Rotronic is able to provide a comprehensive range of technical and sales support services, including training, sensor calibration and repairs.
Rotronic AwEasy – Standalone Bluetooth Water Activity Monitor
Compact, lightweight and mobile
• AW Quick for results in 4 – 5 min.
• Easy to use with display
• Also measures humidity and temperature
Rotronic, part of Process Sensing Technology (PST) and the specialised manufacturer of humidity and temperature instrumentation, has launched a combined Bluetooth Water Activity meter with smartphone and tablet app. Auto-report nction
•
• Free smartphone app
The new AwEasy complements our range of water activity measurement devices perfectly. Measurement probes, penetration probes, laboratory benchtop and handheld devices can be combined flexibly according to your requirements. Bene t from the highest accuracy, e ciency, and easy calibration to optimize processes and ensure product quality. ProcessSensing.com
Enhancing Quality Control, Safety, and Efficiency
Labelling solutions are an integral part of the food and drink industry, playing a vital role in quality control, safety, and operational efficiency. Accurate and efficient labelling ensures regulatory compliance, builds consumer trust, and streamlines production processes.
In the food industry, precision is paramount. Advanced labelling technologies, such as automated systems and digital printers, enable businesses to apply labels accurately at high speeds. These systems reduce errors, minimise waste, and ensure products carry correct information, from ingredient lists to expiry dates—essential for compliance and maintaining brand reputation.
Modern labelling solutions enhance traceability, a key aspect of quality control. Barcodes, QR codes, and RFID tags allow businesses to track products through the supply chain, enabling quick responses to recalls or quality issues while safeguarding consumers and brand integrity. Integrating labelling systems with production lines boosts efficiency. Automated solutions reduce downtime, improve consistency, and increase throughput to meet growing demand. Equipped with intuitive software, these systems support customisation and adjustments for diverse product ranges and packaging formats.
Eco-friendly materials, such as biodegradable adhesives and recyclable substrates, are also transforming labelling practices, helping businesses meet sustainability goals. With advanced labelling solutions, food and drink businesses can ensure compliance, improve safety, and optimise productivity, staying competitive in a dynamic market.
Optimising Materials Handling for Safety and Efficiency
Efficient materials handling is vital in the food industry, where hygiene, safety, and productivity are top priorities. Tailored lifting and handling solutions streamline operations while ensuring regulatory compliance.
Safely transporting ingredients, raw materials, and products is a key challenge. Equipment such as stainless steel pallet trucks, scissor lifts, and hoists minimise manual handling, reducing injury risks and enabling smooth operations.
Ergonomics enhance productivity and protect employees. Adjustable platforms and automated lifting systems reduce strain, supporting compliance with health and safety standards critical in food production.
Hygiene is essential for lifting equipment. Stainless steel is favoured for its corrosion resistance and easy-to-clean surfaces. Enclosed mechanisms and smooth finishes prevent debris buildup, ensuring a safe, clean environment.
Advanced solutions like robotic arms and automated guided vehicles (AGVs) are revolutionising materials handling. These innovations boost precision, optimise workflows, and enhance safety, helping the industry meet growing demand while maintaining quality standards.
Modern lifting and handling solutions are indispensable for efficient, safe, and hygienic food production.
Boost Efficiency with Automated Labelling Solutions
HERMA offers cutting-edge labelling solutions designed to enhance quality control, ensure safety, and boost output for food and drink businesses.
Manufactured in Suffolk, Herma’s systems provide fast, reliable and precise labelling for a wide range of products. With in-depth industry expertise and a comprehensive range of solutions, HERMA is a trusted partner, offering expert advice, exceptional after-sales service and ongoing support.
Contact HERMA today to explore your options for automation—an expert is ready to assist and answer your questions.
For more details, visit www.herma.co.uk call Tel. 01440 763366 | Email. sales@herma.co.uk
NSF Research Reveals Brits Demand
Greater Clarity, Transparency and Standardisation
in Food Labelling
NSF’s groundbreaking study has revealed sizeable gaps between UK consumer requirements and current food labelling practices.
NSF, a global leader in food safety and quality, announced today the compelling research findings into the state of food labelling practices in the UK, revealing critical insights into consumer expectations and the effectiveness of food labelling practices.
“NSF’s research underscores the critical role of food labelling in shaping consumer choices and promoting public health in the UK,” said Katie Glover, EMEA Manager, Regulatory Affairs and Trading Law at NSF. “As consumer demands evolve, there’s a clear need for the food industry to adapt and provide more transparent, accessible, and reliable labelling practices.”
The research highlights several challenges, including the complexity of nutritional information, the need for standardised sustainability metrics, and the varying comprehension levels across different age groups.
Key findings:
• Consumer engagement is growing: More than three-quarters (76%) of UK adults read food labels before purchasing, with this figure rising to 82% among 18–34-year-olds, and almost half (45%) pay more attention to food labelling compared to five years ago.
• Labelling priorities are evolving: Consumers prioritise comprehensive processing information (70%) and detailed allergen information (65%) as the most valuable additions to food labels.
• Limited understanding: More than a third (36%) of Brits admit to struggling to interpret food labels. Less than half (49%) of adults feel current labels provide sufficient information for making healthy food choices.
• Sustainability concerns: Only 29% of UK adults believe current food labels adequately address sustainability issues, highlighting a significant gap in consumer expectations.
• Health claims trust gap: A generational divide exists in the trust of health claims, with 60% of 18–34-year-olds finding them trustworthy compared to only 25% of those over 55.
• Premium pricing potential: 32% of UK consumers are willing to pay more for products with comprehensive and transparent labelling, with an average premium of 9-12%.
“By prioritising clarity, standardisation, and transparency in food labelling, we can empower consumers to make more informed decisions about their food choices,” added Glover. “This not only contributes to better public health outcomes but also fosters a more sustainable food system and builds greater trust between food manufacturers and the British public.”
Clearer labelling also presents a win-win situation for both businesses and consumers. For consumers, it empowers them to make more informed choices about their diet and overall well-being. By knowing how food is produced, it empowers everyone to make more informed decisions. This is particularly important given the current health challenges we face, with diet-related risks being the secondlargest contributor to years of life lost in the UK.
NSF remains committed to working with the food industry to develop innovative solutions that meet evolving consumer expectations and regulatory requirements. The full whitepaper, offering detailed insights and recommendations, is available on the NSF website.
For more information about food labelling requirements and NSF’s services, visit nsf.org.
Katie Glover
provide a range of short courses to help delegates handling problems and advise on how to under 4 main categories
COURSE CALENDAR 2025
Measurement of the Properties and Bulk Behaviour of Particulate Materials
An overview of methods for determining bulk behaviour of particulate materials
Concentration on issues relating to keeping powders and granules in a free-flowing, lump-free condition
Undesired Deblending and Separation in Processes and Equipment
Identification of common segregation mechanisms and how to minimise the effects
Electrostatics
The cause and effect of electrostatic charging in bulk solids handling
Separate one day practical sessions
1) Understanding Powder Flow
2) Characterisation techniques
3) Dust containment methods and filtration
4) Segregation methods
Storage and Discharge of Powders and Bulk Materials
A basic course covering the operation, design and specifications of hoppers and silos for reliable discharge
and Commissioning
A look at the practical challenges of starting up systems on site and making sure they work as the designer intended
Identification of components of pneumatic conveying systems, system selection and design techniques; includes optional practical workshop
Overview of Particulate Handling Technology
An introduction to the storing and handling of bulk materials, equipment selection and design methodologies for safe and reliable plant
Identification of components of pneumatic conveying systems, system selection and design techniques; includes optional practical workshop
Conveying System Design (Advanced course)
An in-depth exploration of detailed calculations for design of pneumatic pipelines and specifying plant
An in-depth exploration of detailed calculations for design of pneumatic pipelines and specifying plant
Gain an understanding of the impact of Bulk Solids Handling on carbon emissions and your role in helping to reduce them.
and Commissioning ‘Hands-on’
A look at the practical challenges of starting up systems on site and making sure they work as the designer intended
University of Greenwich Central Avenue, Chatham Maritime, Kent ME4 4TB, UK
wolfson-enquiries@gre.ac.uk
+44 20 8331 8646
www.bulksolids.com
MAKE GOOD USE OF YOUR SPACE!
Given the escalating cost of land, it is essential for companies to maximize their existing warehouse space when considering expanding their business. Maximising the use of the current warehouse space is especially important for cold storage. In addition to the extremely high costs of constructing a new facility, refrigerating a larger area results in further energy expenses.