Award winning customer magazines by
Travel Media India in full colour Wildlife • Family Tours • Cultural Adventures Rail Tours • Culinary Adventures • Cycling • Golf Trekking• Festivals • Motor Adventures
“... the true scarce commodity is increasingly human attention” Satya Nadella, CEO, Microsoft
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Why customer magazines work Independently run surveys consistently find that print magazines engage readers for prolonged periods compared with other mediums. Dwell time is longer and recall of what has been read is high. Magazines present a great opportunity for you to access joint decisionmakers as they are shared among household occupants. They are also considered a useful medium for driving direct responses or encouraging clients to visit your website for more information. Wanderlust offers techniques for creating a seamless transition between offline magazine content and online rich media that will further engage your customers.
Your own magazine can...
Magazines s, engage reader s with 25 minute e ag being the aver time spent reading one
✱ Inspire and engage new and existing customers ✱ Build brand loyalty ✱ Generate incremental sales ✱ Differentiate you from your competitors ✱ Promote new or underperforming products ✱ Increase revenues through up- and cross-selling premium products ✱ Create content for use across other channels ✱ Become an invaluable communication tool for customers and employees ✱ Allow you to tell your story!
“There is an argument at the moment about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]”
Sir Martin Sorrell, long-time CEO of WPP, one of the world’s biggest advertising firms.
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Don’t just take our word for it SUMMER 2016
“We have worked collaboratively with Wanderlust on Audley Traveller magazine and a number of other projects over the last five years. Their ability to understand, adapt and CENTRAL implement our requirements has been consistently brilliant. Their vast knowledge of the AMERICA industry, understanding of our brand and grasping of the style and tone of our audience are all factors that have made them a pleasure to work with.” Cerie Powell, Marketing Executive, Audley Travel Uncover soul, secrets and surprises in this vibrant region
SARY ISSUE 20TH ANNIVER
“The commemorative booklet looks great. You all did an amazing job and I don’t know what I would have done had I not come to you for help. Such a professional job, as only the Wanderlust crew can do!” Kate Kenward, Executive Director, AITO
2016 Issue 001 // Spring
InsideAsia Tours Travel inspiration from new Travel Magazine sTarringa, IndochIn & Burman Japa
Businesses w ho use customer magazines en joy an average 8% sales uplift
“Working with Wanderlust has been invaluable in helping us to find our feet with our first ever magazine. With their years in the business of running a top-selling travel mag, BeyonD Angkor they know how to do it. Wanderlust enabled a pain-free planning process, advised on WAt what would and wouldn’t work, layouts and edits. The initial feedback suggests that they were right. We are still gauging the success of the magazine as a marketing tool, but the initial feeling is that it has been successful in reigniting and inspiring people to travel with us, with East magazine proving to be an important part of our marketing arsenal!” James Mundy, Head of Marketing, InsideAsiaTours www.insideasiatours.com
Discover Cambodia away from the crowds
your next holiday, To find out more and start planning visit our website. or order a brochure, call our experts
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Why choose Wanderlust Travel Media? Wanderlust travel magazine was groundbreaking when it launched in 1993, defying the publishing ‘experts’ who said there was no demand for a travel magazine. Twenty-three years on, Wanderlust Travel Media has won numerous awards for its publications, its articles and its creative team.
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Quality and passion are at the heart of everything we do We know publishing and how to write content that will engage an audience and drive calls to action. Together with the knowledge you hold about your business, we will create bespoke content that will convey key messages to your audience.
The Customer Publishing Team is led by...
Lyn Hughes is the co-founder of Wanderlust, CEO and Editor-in-chief. As well as several writing and publishing awards, Lyn has received an Outstanding Contribution Award in the British Travel Press Awards and is ranked one of the ‘Top 60 Most Influential Women in Travel of the Last 60 Years’
Graham Berridge is Art Director. Graham joined in 2004 having designed both consumer and contract magazines spanning music, fashion, lifestyle, technology and travel. In December 2011, Graham was awarded ‘Designer of the Year’ in the PPA Independent Publishing Awards
Phoebe Smith is Editor of Wanderlust magazine and our print publications. Phoebe came to Wanderlust in 2012 by way of a number of magazines and newspapers in the UK and overseas. In 2015, Phoebe won Editor of the Year in the PPA New Talent Awards, and the Best Canada MediaCoverage award.
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Working with us
Our full-service offering includes writing, editing, design and production, or, if you prefer, our award-winning editorial team can edit content you have created and train your team on our techniques. Do you already produce your own customer magazine? If you do, we can help make it work better for you and your clients. We will work with you and take your content and design up a level by introducing the devices we know grab readers’ attention, and steer you past the common publishing pitfalls. Your magazine will be created and worked on by our award-winning professional team – experienced editors, sub-editors and designers. Our awards include:
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AWARDS
Our 23 years of creating engaging consumer content means that we can produce – or help to produce – your own customer magazine, or unique content for digital and wider marketing initiatives. We believe in a collaborative approach, working with you to create a tailored concept that truly fits your business and your clients, taking care of all or just parts of the process depending on your requirements.
Wanderlust · PPA IPN Award for Consumer Magazine of the Year, Winner – 2013 Lyn Hughes ·O utstanding Contribution Award in the British Travel Press Awards – 2012 Phoebe Smith ·E ditor of the Year PPA New Talent Awards, winner – 2015 ·B est Canada Media Coverage, winner – 2015 Graham Berridge ·D esigner of the Year, PPA Independent Publisher Awards, winner – 2011
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What else do we do? “We turned to Wanderlust to create our Singapore guide in conjunction with the Singapore tourist board. The process was smooth and efficient, and they were able to produce what we needed in a very short amount of time. The guide itself was incredibly high quality and fit our brief really well; a good balance of emotive and factual language combined with impressive image choice. Needless to say it’s been a great success!” John Patterson, Marketing Executive, Cox & Kings
✱ Wanderlust Travel Magazine and wanderlust.co.uk ✱ Print and digital advertising opportunities ✱ Content creation, advice and training ✱ Brochures, supplements and guides ✱ Digital solutions and services ✱ Bespoke partnerships – engaging campaigns to drive awareness and sales ✱ Omnichannel creative solutions and content amplification ✱ Content syndication and licensing ✱ Consultancy and talks – travel (consumers and trade) and publishing ✱ Event management – consumer and trade events
Plus ✱ World Guide Awards – www.worldguideawards.com ✱W anderlust Travel Photo of the Year – the UK’s biggest travel photography competition – www.travelphotooftheyear.co.uk ✱A dventure Travel Conference in partnership with the Adventure Travel Show – www.adventuretravelconference.co.uk ✱ Thailand Green Excellence Awards on behalf of the Tourism Authority of Thailand – www.thailandgreenawards.co.uk www.WanderlustTravelMedia.com Contract Magazine_v6.indd 7
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70% of the population read customer magazines. Are they reading yours?
For more details, case studies and testimonials visit www.wanderlusttravelmedia.com or contact Lyn Hughes – lyn.hughes@wanderlust.co.uk, 01753 620426
Travel Media
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