of Oakland

of community impact, The Town just may be one of the most “sustainable” cities in the United States.

Elsewhere, a majority of Oakland’s small businesses are women- and/or minority-owned. (Turn to p. 22 for a proper round-up of some of The Town’s most buzz-worthy brands, boutiques, and makers.) These thriving businesses have found support in Oakland, because Oakland is a city that supports local above all else. Where else in the country would you find a vegan ice cream manufacturer with an inspiring social ethos? That’s what you’ll find in kubé — yes, it’s an artisanal, vegan “nice” cream company. But, also: The owner hires formerly incarcerated men and women, and donates coconut shaving by-product to make mulch for East Oakland’s Planting Justice plant nursery and landscaping service. Along with other local makers, kubé distributes its products through Piikup, a socially responsible delivery service whose mission and business model is to educate and elevate a marginalized workforce.

All over Oakland, more stories just like this are being spun. When you visit this city, start a conversation with the person mixing your cocktail, ringing up your purchase, or driving your Lyft. You’ll leave inspired, motivated, and with an immense sense of the civic pride that permeates The Town.

It Starts With You

Three tips for a respectful visit to Oakland.

1. Try something new. There are more than 120 languages spoken in Oakland, and nearly as many types of cuisine. (It’s easy to avoid chain restaurants and shops in The Town!)

2. Listen well. Curious about the history of a building, movement, or mural? Ask questions and get engaged. For an authentic, culturally conscious look at The Town, book an Ethnic Ties Travel tour.

3. Treat everyone with kindness and respect, from waitstaff to ride-share drivers to hotel concierges.