2022-2023 Petaluma Visitor Magazine

2022-2023 VISITOR MAGAZINE

COME TO

SONOMA COUNTY!

60 YEARS OF EXCELLENCE

Century 21 Bundesen

bundesen.com Ge @century21bundesen DRE License #01293583

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VisitPetaluma.com | 2022-2023

PHOTO CREDIT

Years of expertise pay off with Century 21 Bundesen. Celebrating 60 years of excellence, the locally owned real estate firm is one of the country’s five oldest real estate franchises, having joined the then-budding Century 21 system 50 years ago. Today, the firm’s team defines full service in every way, guiding you through the latest listings for everything from homes, estates, and ranches to commercial properties. Named Petaluma People’s Choice Award winner for Best Real Estate Brokerage in 2022 for five years running, Century 21 Bundesen also manages commercial and residential properties and is one of the largest property management companies in Sonoma and Marin counties.

A MODERN STAY

Clad in History

Hampton Inn A chic and charming addition to Petaluma’s hotel scene, the Hampton Inn is set in a historic silk mill built in 1892 in the style of New England’s mills.

Minutes from downtown, the inn is convenient to restaurants and shops. Hampton Inn is known for its welcoming service and comfortable accommodations, and offers rooms and suites with microwaves, complimentary Wi-Fi, mini fridges and coffee makers, as well as those custom-designed signature Hampton beds. A complimentary breakfast adds to the appeal, along with a fitness center and a unique courtyard where guests can experience local craft beer and excellent Sonoma County wines. hamptonpetaluma.hamptonbyhilton.com G e @hamptoninnpetaluma

2022-2023 | VisitPetaluma.com

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Growing for Good For more than three decades, McEvoy Ranch has been making award-winning, estate-produced extra virgin olive oil, small-lot wines, culinary items, and olive oil skincare of the highest quality. Located in the rolling hills of Petaluma, McEvoy Ranch is a 550-acre working organic ranch, committed to good land stewardship and sustainable farming practices. The Ranch is home to 57 acres of Tuscan olive trees nestled among natural ponds, coastal fog, and native wildlife. Visit to experience the extraordinary beauty for yourself and enjoy an olive oil or wine tasting, a Ranch tour, and so much more. Make your reservation today at mcevoyranch.com. mcevoyranch.com G @mcevoyranchpetaluma • e @mcevoyranch 2

VisitPetaluma.com | 2022-2023

CONTENTS 2022-2023

Contents Downtown Petaluma is home to architectural gems, including restored Victorians and ironfront buildings.

Features

Departments

15 Adventure in All Directions

COVER: KIM CARROLL; THIS PAGE: MICHAEL WOOLSEY

Easy getaways you can launch from Petaluma

26 A Day Around Town Five itineraries for different types of travelers

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So. Much. To. Discover!

WINE Must sip: Petaluma Gap Pinot Noir p. 53

43 The Locavore’s Guide

Ways to play on the Petaluma River — and beyond

11 Maps Chart your course

22 Chicken or the Egg? Discover P-town’s history

24 Pet-friendly Petaluma

The chefs, makers, and restaurants to know

63 A River Runs Through It

Welcome to Petaluma

Best places for pups LOCALLY MADE Find the perfect gift to take home p. 58

52 Feelin’ Thirsty Local sips

58 Handmade in Petaluma

Six pieces by local artisans

69 Set the Stage Creativity is alive

72 Weddings Say “I Do” to Petaluma

75 Where to Stay Hotel listings

76 Living Here

Relocation guide

79 Calendar

Events are back!

ON THE COVER: Enjoy river views and brews at Taps Beer Co. and Kitchen.

2022-2023 | VisitPetaluma.com

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EXECUTIVE DIRECTOR

Petaluma Visitors Program & Petaluma Downtown Association

Marie McCusker

COMMUNICATIONS MANAGER Colleen Rustad MARKETING & COMMUNICATIONS MANAGER Mary Roualdes 210 Lakeville St., Petaluma, CA 94952 info@VisitPetaluma.com 707.769.0429 visitpetaluma.com

Sonoma County Tourism sonomacounty.com | 707.522.5800

PUBLISHED BY

Lagunitas TapRoom & Beer Sanctuary Come by this popular gathering spot to enjoy tasty food and music, tour the impressive brewery, and hear about the company’s scrappy beginnings and countless charitable activities, and visit the Schwag Shop. Then try the brews that have made Lagunitas a legend.

Lagunitas TapRoom is open Wednesday through Sunday, and dogs are welcome on the patio. lagunitas.com G @lagunitaspetalumataproom eÖ @lagunitaspetaluma 4

VisitPetaluma.com | 2022-2023

PUBLISHERS Nicole Bordges & Martha-Page Althaus nicole@wanderlustcontentstudio.com marthapage@wanderlustcontentstudio.com

EDITOR LeeAnne Jones DESIGN DIRECTOR Deanne O’Connor ACCOUNT EXECUTIVES Casey Carroll, Emma Probasco CUSTOM CONTENT EDITOR Callie Young Fromson GRAPHIC DESIGNER Hazel McMillin EDITORIAL INTERNS Olivia Olsen, McKenna Hutton 11812 San Vicente Blvd., Ste. 200, Los Angeles, CA 90049 WanderlustContentStudio.com @WanderlustContentStudio Visit Petaluma and Wanderlust Content Studio have made every effort to ensure the accuracy of information presented in the guide, and assume no responsibility for errors, changes, or omissions.

Printed in USA. All rights reserved.

WELCOME Postcard-worthy scenes abound in Petaluma.

Welcome!

BROWN CANNON

P

At the gateway to Sonoma County, Petaluma is a gem.

etaluma’s charms are evident before you even arrive. The drive to Petaluma, located in Northern California wine country, is marked by pastoral beauty: rolling hills where dairy cows graze, landscapes dotted with majestic oak trees.

And then there’s downtown Petaluma. Listed on the National Register of Historic Places, downtown is home to architectural marvels, like restored Victorians and ironfront buildings that hark back to the city’s days as the “World’s Egg Basket.” (Turn to p. 22 for more.)

The Petaluma River runs right through it, and it’s never been easier to play on the river. (See p. 63 for more.)

Downtown’s grid of walkable streets, historic buildings, and brick-walled alleys is best experienced on foot. Park your car and get your steps in to fully savor Petaluma’s charms. Shop well-curated boutiques and rustic-chic antique stores; sip Petaluma Gap wine in a downtown tasting room, then be wowed by inventive

restaurants serving dishes inspired by Petaluma’s bounty of fresh ingredients. Find our guide to downtown starting on p. 13.

Speaking of Petaluma’s culinary scene, turn to p. 43 for the ultimate Locavore’s Guide.

We introduce you to the chefs, food artisans, restaurants, and winemakers that are transforming what it means to eat and drink local.

Thanks to the fertile land and a bounty of ingredients, “eating local” in Petaluma is just the way it’s always been.

Throughout this magazine, you’ll find tips for making the most of your time in P-town.

Affordable lodging (p. 75) and easy access to some of the Bay Area's most iconic places (p. 15) make Petaluma the ideal home base for a Northern California adventure.

We can’t wait to see what charms you uncover on your next trip to town. Share with us by tagging #VisitPetaluma on social.

FOLLOW US! Follow along on social for the latest updates, insider info, travel tips, and more.

@PetalumaCA

@VisitPetaluma

@VisitPetalumaCA

- The Visit Petaluma Team 2022-2023 | VisitPetaluma.com

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ADOBE ROAD WINERY

OPPOSITE: PAIGE GREENE (3); ©2011 REGIS LEFEBURE; PHOTO CREDIT

AWARD-WINNING WINES FROM A PETALUMA PIONEER

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Anytime is a great time to visit Adobe Road Winery in charming downtown Petaluma.

Open daily, the welcoming tasting room is close to just about everything, making Adobe Road the perfect getaway for a funfilled wine-tasting experience. The small-lot producer is one of the hottest boutique wineries in the industry, crafting awardwinning wines from premier vineyards in Sonoma and Napa counties, including the new Petaluma Gap AVA. You’ll discover a world of delicious wine as you explore Adobe Road’s versatile tasting menu.

The Reserve Tasting includes the winery’s flagship rich, luxurious Cabernet Sauvignons — always a highlight.

Petaluma’s dynamic culture, cool vibe, historic architecture, and old-world charm are within easy reach of San Francisco and Sacramento, making a day trip to the area a breeze. Ride the SMART Train — the depot is just steps away. Adobe Road’s roots are firmly planted in Petaluma. Founders Kevin and Debra Buckler are among the city’s original wine pioneers. Kevin is a champion race-car driver and his legendary sportscar racing team is located here. Next year, the two worlds will merge into an exciting wine tasting and event center on the vibrant downtown waterfront. adoberoadwines.com theracingserieswines.com GeÖ @adoberoadwines

PHOTO CREDIT

theracersgroup.com GeÖ @theracersgroup

BROWN CANNON

Expect the unexpected in Petaluma, where thriving arts and culinary scenes co-exist alongside a historic, rural-chic vibe.

Magnificent, indeed.

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WEDDINGS WELCOME Murals offer pops of joy and color all around town. Find this one at 313 B Street; by local artists Amanda Lynn and Magdalena Gross.

2022-2023 | VisitPetaluma.com

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The SMART Way to Travel All aboard! Petaluma is one of the top destinations served by the Sonoma-Marin Area Rail Transit (SMART) train — the Bay Area’s premier passenger rail service. Its fleet of retro-cool, green-and-silver trains run from northern Santa Rosa (near the Sonoma County Airport) to Larkspur, connecting you to San Francisco via the Larkspur Ferry.

Enjoy beautiful views and amenities including comfortable seating with tables, ample luggage space, and the ability to bring your bicycle on board. Tickets may be purchased on SMART’s free mobile e-ticketing app, or reloadable Clipper cards. Clipper cards are accepted by other Bay Area transit providers for a seamless connection. sonomamarintrain.org

G e @sonomamarintrain | e @SMARTtrain

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Petaluma sits at the center of everything. Map out your journey.

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MAP ILLUSTRATION: GARY NEWMAN DESIGN

NEARBY POINTS OF INTEREST

Two Rock Coast Guard Station

Armstrong Redwoods State Natural Reserve

Graton Resort & Casino

Luther Burbank Center for the Arts

Sonoma State University - Green Music Center

Charles M. Schulz Museum, Snoopy’s Home Ice Skating Arena, Children’s Museum of Sonoma County Sonoma Coast State Beach Bodega Bay Dillon Beach

TRANSPORTATION

SMART Train Line

Charles M. Schulz Sonoma County Airport

SMART Station

Petaluma Municipal Airport

Regional, State, & 101 National Parks Sonoma County Wine Country

Six Flags Discovery Kingdom

Larkspur Ferry Terminal (SMART train connection to Golden Gate Ferry w/ service to San Francisco)

Muir Woods

Oakland Intl. Airport

Golden Gate Bridge

San Francisco Intl. Airport

Sonoma Raceway

Petaluma Gap Wine Region Santa Cruz

Napa County Wine Region Beaches 1

Sonoma County Airport Express

Sacramento Intl.

Airport 2022-2023 | VisitPetaluma.com

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Petaluma Area

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Visitor Center/ SMART Train Cinnabar Theater Petaluma Valley Hospital Community Center Skateboard Park Swim Center Public Library Police Station City Hall Veterans Building AMF Boulevard Lanes Bowling Petaluma Marina

13. Tuesday morning Farmers Market 14. Petaluma Adobe State Historic Park 15. Shollenberger Park 16. Rooster Run Golf Course 17. Helen Putnam Park 18. Rocky Memorial Park 19. Santa Rosa Junior College 20. Sonoma-Marin Fairgrounds 21. Post Office

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WINE & SPIRITS

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Karah Estate Vineyards Brooks Note Winery Griffo Distillery Keller Estates Parum Leo Winery McEvoy Ranch Azari Vineyards Reis River Ranch

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SHOPPING CENTERS

San Francisco North/Petaluma KOA

Redwood Gateway Petaluma Village Premium Outlets

Courtyard by Marriott Petaluma Sonoma County

Deer Creek Village Plaza North

Quality Inn Petaluma-Sonoma

Petaluma Plaza

Motel 6

East Washington Place

Washington Square

Best Western Petaluma Inn Sheraton Sonoma Wine Country

Gateway Plaza 9

Leghorn Marketplace

MAP ILLUSTRATION: GARY NEWMAN DESIGN

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Vallejo 29 miles Sacramento 87 miles

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SHOPPING Downtown District River Plaza Lan Mart Building Theater District Great Petaluma Mill LODGING Hotel Petaluma Metro Hotel Hampton Inn Petaluma

MAP ILLUSTRATION: GARY NEWMAN DESIGN

See p. 75 for a full list of lodging

POINTS OF INTEREST/ ATTRACTIONS 1. Visitors Center & Downtown Association 2. Phoenix Theater 3. St. Vincent de Paul Church 4. Mystic Theatre 5. Chamber of Commerce 6. Petaluma Yacht Club 7. Boulevard Cinema 8. Petaluma Arts Center 9. Petaluma Historical Library & Museum 10. Military Antiques & Museum 11. The Floathouse

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12. Saturday Afternoon Farmer's Market (May-Nov) 13. Post Office WINE, SPIRITS, & TASTING ROOMS Barber Cellars Barber Lee Spirits Vine & Barrel Wine & Tapas Bar 4 Black Knight Vineyards 5 Avinage 6 Adobe Road Winery Stillwater Spirits & Moylan’s Distilling Sonoma Portworks La Dolce Vita Wine Bar BREWERIES & TAPROOMS Rosen’s 256 North 2 Brewsters Beer Garden 3 The Block Petaluma Taps Beer Co. & Kitchen Crooked Goat Brewing 6 Adobe Creek Brewing

Petaluma Village Premium Outlets Shop your favorite fashion brands up to 65% off at Sonoma County’s premier value shopping destination, including Saks OFF 5TH, COACH, Nike Factory Store, adidas, Levi’s Outlet, and more. petalumavillagepremiumoutlets.com G @petalumavillagepremiumoutlets e @petalumavillage_po 2022-2023 | VisitPetaluma.com

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A GRASSROOTS REAL ESTATE BOUTIQUE

Hedge Realty What moves you?

Hedge Realty knows what a luxury it is to live here.

Their team lives here too, and they love it.

Hedge Realty’s personal, hands-on approach will show and sell entry-level, historic, luxury, or country estate properties at their best. hedgerealty.com

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VisitPetaluma.com | 2022-2023

Alexa Glockner alexa@hedgerealty.com DRE# 01329001 Tim Little tim@hedgerealty.com DRE# 01910516 Alex Costello alex.costello@hedgerealty.com DRE# 02062611 Shawn Norlin shawn@hedgerealty.com DRE# 02125856 Jenny Belforte jenny@hedgerealty.com DRE# 01351370

WHAT’S NEAR

TA L U M A N PE I ME Y A A N ST S A

Make Petaluma your home base and experience the best of Northern California.

PHOTO CREDIT STOCKSY/TRINETTE REED

BY COLLEEN RUSTAD

Point Reyes National Seashore is a 30-minute drive from downtown Petaluma.

2022-2023 | VisitPetaluma.com

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Explore the majestic redwoods, a one-hour drive from Petaluma.

orth: the great outdoors

The natural beauty of northwestern Sonoma County offers both surf and turf activities.

Make your first stop at rustic Guerneville on the Russian River. Nearby Johnson’s Beach is a favorite summertime destination; rent kayaks and inner tubes from the boathouse for a leisurely day on the water. There’s no rushing on this river as you gently float along in true wine country style.

If you’re more of a hiker than a paddler, head three miles north of Guerneville to the 805acre Armstrong Redwoods State Natural Reserve. Meander through serene groves on self-guided nature trails (including an ADA accessible trail), where old and young alike will be in awe of the towering redwoods — the tallest living things on earth!

VisitPetaluma.com | 2022-2023

23 MINUTES NORTH Charles M. Schulz Museum & Children’s Museum of Sonoma County Make it a playday in Santa Rosa at these two attractions. Learn more about the Peanuts characters, then let your kids be kids with fun hands-on exhibits.

From left: Charles M. Schulz Museum; Children’s Museum of Sonoma County

FROM TOP: SHUTTERSTOCK; COURTESY OF THE CHARLES M. SCHULZ MUSEUM; COURTESY OF THE CHILDREN’S MUSEUM OF SONOMA COUNTY

Draw a bull’seye on a map of Northern California, and you’ll find Petaluma in the center.

When you make P-town your home base, you’re perfectly positioned to explore all of Northern California.

There’s a ton of day trips within easy reach. Head north to the redwoods or south to San Francisco.

Head east to wine country or west to Sonoma's coastline.

Whichever direction you choose, get ready for an adventure — all just an hour away.

WHAT’S NEAR Take a day trip to San Francisco and see famous sights like Alcatraz.

outh: to the city by the bay

FROM LEFT: SHUTTERSTOCK; COURTESY OF THE WALT DISNEY FAMILY MUSEUM

Stay in Petaluma and experience spectacular San Francisco — minus big city hotel prices, traffic congestion, and expensive parking. Getting to San Francisco from Petaluma is half the fun, thanks to the SMART train connection, which is timed to coordinate with the Larkspur Ferry.

Sit back and relax. The views of the Marin County wetlands and San Francisco Bay are better knowing you’re sharing in sustainable travel.

Your trip to the city starts by boarding the SMART train at the platform conveniently located next to the Visitors Center. When you arrive in Larkspur, make the short walk to Golden Gate Transit’s Larkspur Ferry, and then it’s smooth sailing to the landmark Ferry Building in San Francisco, a vibrant marketplace of artisan goods and diverse eateries.

Enjoy lunch while watching seagulls swoop above the pier. From the Ferry Building, it’s a half-mile stroll to the Exploratorium on Pier 15. Designed to see where curiosity takes you, the museum will make everyone feel like a child again.

The city’s classic sights, including cable car rides and Alcatraz, await!

38 MINUTES SOUTH Walt Disney Family Museum Relive your childhood as you experience the story of one of the 20th century’s greatest visionaries and creative geniuses.

The Walt Disney Family Museum is in San Francisco’s historic Presidio.

2022-2023 | VisitPetaluma.com

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Book a tasting at Phifer Pavitt in Calistoga.

Sonoma County vineyard

ast: wine country getaway Petaluma is the gateway to a delicious experience. To the east, world-class wine regions fan out in front of you, each of them beckoning you to savor their distinctive characteristics, from buttery Chardonnays to full-bodied Cabernets.

Drive through pastoral rolling hillsides toward Sonoma Valley, and in about 20 minutes, you’ll arrive at Cornerstone, a delightful collection of tasting rooms, eclectic shops, and art-inspired gardens. From there, it’s just five miles to the heart of Sonoma — a picturesque plaza bordered by more than a dozen tasting rooms and home to the last mission built in California. Want a vineyard vista experience? The Visitors Center on the square will be happy to help you narrow down the options from the 100 wineries in Sonoma Valley.

But your trip to wine country isn’t complete without a visit to Napa Valley, arguably the most famous wine region in all of North America. Petaluma is an ideal starting point for the scenic 45-minute drive. Explore the valley’s five towns — Calistoga, St. Helena, Yountville, Napa, and American Canyon — to taste award-winning wines, and still make it back to Petaluma in time for dinner and a nightcap.

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VisitPetaluma.com | 2022-2023

20 MINUTES EAST Sonoma Raceway Hold on, because when 11,000 horsepower fires up for NHRA drag racing, you feel it!

FROM TOP: COURTESY OF VISIT CALISTOGA/TIM CARL; COURTESY OF ST. HELENA CHAMBER/MIKE LARSON; UNSPLASH

Alfresco dining in St. Helena

WHAT’S WEDDINGS NEAR Bodega Bay is a prime spot for whale watching.

The Point Reyes Lighthouse was built in 1870. Don’t miss the Lighthouse Visitor Center’s maritime history exhibits.

est: coastal delights

A day trip to the coast from Petaluma is a breeze.

Head due west; a half hour later, you’re in Bodega Bay or Bodega Head, a rocky peninsula with bluffs that offer incredible vistas of the Pacific Ocean, easy trails, and beach access.

Four miles inland, you’ll find the village of Bodega, where movie buffs will recognize the old Potter Schoolhouse and church spire from the 1963 Alfred Hitchcock thriller The Birds.

Snap a selfie with the lifesize statue of the famous director that stands watch outside Bodega Country Store. Then check out the quirky mix of shops and galleries along the coastal highway before stopping for oysters at one of Bodega’s friendly roadhouses.

PHOTO CREDIT (2); DEANNE O’CONNOR SHUTTERSTOCK

29 MINUTES WEST Point Reyes National Seashore Explore more than 150 miles of trails and 70,000 acres of wilderness at this national preserve.

At the western tip of the peninsula, descend to the recently restored lighthouse for winter whale watching.

2022-2023 | VisitPetaluma.com

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“Margaret’s intimate knowledge of Petaluma and her friendly, honest personality made us feel very comfortable. We would not have been able to purchase our home in West Petaluma without following Margaret’s advice about how to structure the terms of the offer. We are big fans of Margaret Schrock and will recommend her to anyone looking to do a real estate transaction in Sonoma or Marin counties.”

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VisitPetaluma.com | 2022-2023

REAL ESTATE

YOUR PETALUMA EXPERT

Margaret Schrock

PHOTO CREDIT

Integrity, tenacity, advocacy.

Realtor Margaret Schrock and her team deliver those values in every transaction. Margaret has the expertise and track record to get the job done. It’s why she is an award-winning and top-producing agent in Sonoma County.

Margaret and her team approach every sale with a creative mindset, even in a challenging market or situation.

Clients praise her local knowledge, warm personality, and the strong connections she has with local vendors.

Whether you’re buying or selling a property, her goal is to surpass your expectations about what a realtor should deliver. Contact the Margaret Schrock Team at Corcoran Global Living today.

Margaret Schrock • Corcoran Global Living margaretschrock.com maggieschrock1@gmail.com • e@margaretschrock Lic#01949703

2022-2023 | VisitPetaluma.com

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from an innovative incubator to a parading egg queen, poultry shaped petaluma’s history.

BY CHRISTOPHER HALL

Founded in 1852 on the former site of a Coast Miwok village and a Mexican land grant, early Petaluma supplied game meat and farm produce to booming San Francisco, and served as a vital port for wheat from California’s interior. In the 1880s, though, after two local men perfected a revolutionary chicken incubator, commercial egg production exploded, and a one-time farm enterprise transformed into a modern industry.

By the early 20th century, Petaluma was hailed as the “World's Egg Basket.” Shipped by river and rail, millions of fresh Petaluma eggs each year graced breakfast plates across the country. With production focused on the Single Comb White Leghorn, a prolific breed capable of laying an average of 200 eggs annually, deposits swelled at local banks, making Petaluma one of America’s richest towns.

The town honored its feathered benefactors, naming a park and a baseball team for the breed, and erecting one statue of a broody hen nicknamed Betty.

In 1918, the town held the first of its National Egg Day celebrations — the precursor to today’s Butter & Egg s ochure site br at the ic r Days — which often featured eggo t is le H ilab

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laying contests, a Chicken Rodeo, an Egg Queen Ball, and a parade with poultry-themed floats and costumes and the Egg Queen herself attended by her court. After its 1923 opening, the town’s Chicken Pharmacy scored a mention in Ripley’s Believe It or Not as the world’s only store catering to poultry remedies, including tiny chicken “spectacles” to guard hens’ eyes from being pecked.

Production in Petaluma and surrounding Sonoma County peaked in 1945 at an astonishing 612 million eggs. A slow decline followed, in part because the region’s smaller ranches couldn’t compete with the giant factory farms that opened in the southern United States and elsewhere after WWII. Today, poultry no longer figures so prominently in the local economy, but Petaluma’s egg heritage remains front and center during the annual Butter & Egg Days Parade and Festival, held each April.

You can even get a feel for the egg’s glory years on a stroll through downtown. There, many of the jewels of vintage architecture in the historic district trace their origin to money made in the egg trade.

And for modern Petalumans, this is a legacy worth crowing about.

1: Egg Day Parade, 1918 2: Egg Day poster, 1923 3: Petaluma’s Main Street, circa 1910 4: Egg Day Celebration, 1920

VisitPetaluma.com | 2022-2023

COURTESY OF SONOMA COUNTY LIBRARY

The chicken may have come before the egg in Petaluma, but it was the humble egg — billions of them — that built this town.

HISTORY

TRAVEL BACK IN TIME

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COURTESY OF SONOMA COUNTY LIBRARY (4)

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Learn About Petaluma’s Roots Once a Carnegie library, the Petaluma Historical Library & Museum highlights the area’s indigenous Miwok history, and poultry and dairy industries.

View free exhibits Thursday through Sunday, 10 a.m.– 3:45 p.m.

Meet Petalumans of Yesteryear Costumed docents lead free walking tours and share stories of historic downtown. Meet at the museum (20 4th St.) at 10:30 a.m. on most Saturdays between May and October.

Join in a Local Tradition Each April, celebrate community at the Butter & Egg Days Parade and Festival.

Watch the parade, play games (cow chip throwing, anyone?), and delight in costumed toddlers at the Cutest Little Chick in Town contest. Come back the next day to shop the Spring Antique Faire.

—Olivia Olsen

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PET FRIENDLY

Let the Dogs Out

Dog-friendly spots that put the ‘pet’ in Petaluma. et your steps in at one of the city’s scenic dog parks. Rocky Memorial Dog Park provides a nine-acre open space for your pup to run around off-leash. Or, let Fido roam free at the Urban Separator Off-Leash Dog Area, which is nicely shaded in summer. The fenced-in Deer Creek Village Dog Park has watering stations for pups and benches for their friendly humans.

Refuel after a morning at the park with some eats at Petaluma’s pet-friendly spots, which are likely to offer your pup a bowl of water (and maybe even a treat): Taps Beer Co. & Kitchen, Brewsters Beer Garden, Butcher Crown Roadhouse, River Front Cafe, Flamez Grill, Petaluma Pie Company, Lagunitas Brewing Company, Wild Goat Bistro, Risibisi, or Mi Pueblo.

Treat good boys and girls with a new toy from Rivertown Feed & Pet Country Store or a custom collar or harness fitting at Petaluma Pet Company, or pick up novelty gear at Our Best Friends. And don’t forget to give your dog extra pampering with Soapy Tails dog-safe shampoo bars from the Soap Cauldron.

Lastly, entertainment! For almost 30 years, the World’s Ugliest Dog® Contest has been one of the area's most anticipated events. Watch contestants of all breeds and sizes wag their tails to victory each June.

Even better? The event emphasizes the importance of pet adoption, not pedigree. That’s worth the tail wagging!

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A DOG’S DAY

Petaluma pups living their best life

@labradoodle mystique

Helen Putnam Park

@kikoonthecouch

@atlasgoldenpyr

@her0_the_frenchie

@dog.aunt.dineke

River Heritage Center

Lagunitas Brewing Co.

Historical Museum

Helen Putnam Park

FROM TOP: STOCKSY/DANIL NEVSKY; SHUTTERSTOCK

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BY OLIVIA OLSEN

DOWNTOWN

Creative Workspace Create. Collaborate. Innovate.

Keller Street CoWork is more than just a cowork space — it’s a home base for creative minds. Visionary people need more than a chair, a desk, and a laptop. They thrive on inspiration, community, comfort, and excitement.

With offerings like community work areas, meeting rooms, private offices, and dedicated desks, you’ll find a space designed for you to thrive. Members enjoy the benefits of community and connection through master classes, book clubs, yoga and art classes, social events, and more.

Make reservations for a tour (walkins welcome, too!) and check it out. kellerstreetcowork.com G @kellerstreetcowork e @kellerstreet_cowork

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DAVID H. COLLIER

Catch tunes played by the virtuoso himself, John “Petaluma Pete” Maher.

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ITINERARIES WEDDINGS

H O W T O S P E N D A D AY

five ways to explore petaluma, whether you’re looking for relaxation, family fun, or a night out on the town.

BY KRISTEN HANEY

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Downtown Date Night LIVELY AND EASILY WALKABLE, DOWNTOWN PETALUMA IS THE PERFECT SPOT FOR A FUN-FILLED DATE NIGHT — NO PARKING AND RE-PARKING REQUIRED.

PHOTO CREDIT

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neak in a tasting before dinner at Barber Cellars, which specializes in single-vineyard wines from their organically, sustainably farmed vineyards and pairs them with cheese and charcuterie (or fun snacks like goldfish crackers and jerky). Or consider Sonoma Portworks, where you can taste four ports or after-dinner wines. Make a reservation at Brooks Note tasting room to sip delicious Pinot Noirs from Petaluma Gap AVA. Depending on your date-night dinner vibe, start casual at open-air rotating food market and 30-tap beer garden The Block — which also hosts live music nights — or slurp oysters at The Shuckery alongside a cocktail from the lobby bar in adjacent Hotel Petaluma before digging into

seafood-focused shared plates. Across the street, sidle up to the bar at Southern restaurant Easy Rider for pork belly biscuits and the fried chicken dinner for two. For a dose of nostalgia, enjoy classic Italian at Volpi's Ristorante & Bar. The former home of a speakeasy, Volpi's "secret bar" is still in operation.

Dance off dinner at the Speakeasy, which features live music seven nights a week, or at sister venue The Big Easy, which also hosts live bands. Check the calendar to see who has the stage at the Mystic Theatre. If you want one last drink — and something sweet — open-air Brewsters Beer Garden has 30 revolving craft beers and soft serve ice cream in a chocolate shell, perfect for enjoying by a firepit.

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1: GLENDA DOUGHTERY;2: PAIGE GREEN; 3, 4, 5: BROWN CANNON

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ITINERARIES

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Brunch and Beauty NEED A LITTLE “ME TIME?” THIS PAMPERING SELF-CARE PLAN INCLUDES INVENTIVE BRUNCHES, INSPIRED SPA TREATMENTS, AND INDULGENT WAYS TO CAP OFF YOUR DAY.

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egin with weekend brunch at Della Fattoria. Try the smoked salmon–topped toast and a honey lavender hibiscus mimosa, then treat yourself with a bouquet of flowers from the mercantile. Or grab a quick bite at The Bagel Mill, specializing in sourdough bagel sandwiches made with wheat milled on site.

Next, choose your level of relaxation. For a mani-pedi, try First Hand or Fusion Nails & Beauty Spa. For a little more “ahh,” J’L Relax Center offers combination body massage and foot reflexology treatments, and Whisp Massage releases tension with lymphatic cupping and hot stone massages. Soft Shell Day Spa & Aromatherapy Boutique has options like the lavender luxury massage, which incorporates a clay back mask, foot scrub, steamed towel, air spray, and essential oils.

For more indulgences, swing by Petaluma Pie Company for a slice of apple pecan crumble, or select from dozens of unique chocolate bars at Grand Central Petaluma. Then, head to McEvoy Ranch for a wine and olive oil tasting paired with small bites beneath the olive trees. Shop the ranch’s line of olive oil skincare products — including cleansers, lip balms, and hair oils — to bring some of that relaxation home.

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Arts All Around ARTISTIC ADVENTURES ABOUND, FROM GALLERIES AND THEATERS TO OFFBEAT EXPERIENCES AND SHOPS.

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ick off a day of creative inspiration at the Petaluma Arts Center, which showcases local artists and hosts a monthly conversational series. Riverfront Art Gallery features more than 40 local artists at all price points. At Vibe Gallery, find an eclectic mix of work.

Hungry? Food is art at Wishbone, with brunch plates like carrot lox and a “hot mess” polenta. If your idea of art exists in a galaxy far, far away, consider a post-lunch tour of Rancho Obi-Wan, home to the world’s largest Star Wars memorabilia collection.

Or, bring a piece of the Petaluma arts scene home in the form of heritage leather carryalls from In the Making, or jewelry from Spiral Jewelry & Artisery and Hollingsworth Jewelers Gallery. Music lovers shouldn’t miss Tall Toad Music and its huge selection of instruments.

End the day with a performance. Book tickets for West Side Stories, a monthly storytelling competition at Hotel Petaluma. Cinnabar Theater hosts a Sunday concert series and live theater. Check out the calendar at the Mystic Theatre, where acts range from local cover bands to touring recording artists.

1: The Bagel Mill 2: Soft Shell 3: Brooks Note Tasting Room 4: Della Fattoria 5: McEvoy Ranch 6 & 7: Vibe Gallery 8: Petaluma Pie Company

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Shop Local HIT THE TOWN FOR A SHOPPING SPREE THAT DOESN’T HAVE TO STOP, EVEN WHEN YOU DROP IN FOR A BITE.

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uel up for the day at Avid Coffee, where latte options include mint matcha and turmeric. Or consider Pink Owl for seasonal sips and mochi muffins, or try the vegan options at Magdelena's Savories & Sweets.

Now that you’ve got a healthy caffeine buzz, it’s time to decide how you want to spend some money.

For a little bit of everything, start at Petaluma Village Premium Outlets, where some stores allow shoppers to

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recycle used clothing for a discount.

Downtown, Estuary offers a curated collection of sustainable clothing, home, and garden items (don’t miss the small-batch ceramics); Ooh La Luxe features the latest styles in womens fashion; Boho Bungalow stocks locally made gifts and homewares including an impressive assortment of whimsically patterned pillows; Field Works has stationery, home decor, and an assortment of

items crafted by local makers.

If you’re seeking a specific item, Petaluma has a store for that. Fiber Circle Studio has textiles from all over the world, a huge collection of yarn, and a calendar of craft nights.

The shelves at Passeggiata offer a well-curated selection of European designer shoes. Petaluma Seed Bank sells almost 1,000 varieties of seeds.

Sonoma Spice Queen specializes in organic spice mixes and rubs.

1: SONOMA COUNTY TOURISM; 2: STEVE RUSTAD; 3: BROWN CANNON; 4: CALI GODLEY

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Family Fun Downtown FIND FUN FOR ALL AGES, WHETHER THE AIM IS ACTIVE, EDUCATIONAL, OR JUST SPENDING SOME QUALITY TIME TOGETHER.

5: COURTESY OF HUNTER AND THE BIRD/ADAM POTTS; 6: PAIGE GREEN

H Bay-Ti has Moroccan-inspired decor.

And you can even find year-round Christmas decorations at Marisa’s Christmas Fantasia. (Whew!)

Cap off the day at a restaurant that also doubles as a retailer. Order classic Swedish meatballs or gravlax from the counter at Michelin-recognized Stockhome, then browse for Danish mugs, Icelandic soaps, and Swedish dishcloths. Or shop eco-friendly goods and food wares while you wait for a warm grain bowl or seasonal salad from plant-based Lunchette.

1: Avid Coffee 2: Bay-Ti 3: Petaluma Seed Bank 4: Boho Bungalow 5: The Hunter & The Bird 6: Copperfield’s Books

ead off a hunger-fueled meltdown by starting with a big lunch. Sax’s Joint, a ’50s-style diner decorated in homage to the Pink Ladies of Grease, dishes out classics like burgers and grilled cheese, plus mini corn dogs and junior milkshakes. A local institution for more than 60 years, Pinky’s Pizza Parlor still serves some of the best pies in town — alongside plenty of arcade games.

For active fun, make a reservation for Code Zone Escape Room, and try to solve the clues before time ticks down in either its pirate- or detention-themed rooms. If you’d rather veer educational, Petaluma Historical Library & Museum offers exhibits on Miwok Indian history and Petaluma’s dairy and farming past, plus the occasional downtown walking tour led by costumed docents. The Military Antiques and Museum houses plenty for history buffs, including battle dioramas from WWII. There’s shopping downtown for every obsession: board games, miniatures, and puzzles at Goblin Bros.; books galore at Copperfield’s Books; comics and graphic novels at Brian’s Comics, owned by a former Hollywood action movie cameraman; vintage video games and consoles at Nostalgia Alley, where you’ll find a retro arcade in the back; more than 8,000 toys, games, and books at Toy B Ville; and cute clothes and hair bows at The Hunter & The Bird.

Risk a sugar rush by ending at Wicked Slush, where you can choose from nearly two dozen flavors of its signature Italian ice–esque “slush” or soft serve, or opt for a mixture of the two layered in a cup or waffle cone. Or head to Angela’s Ice Cream for inventive flavors like jasmine rose and cinnamon apple pie, which you can get sandwiched between two cookies or brownies.

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Camping Fun One of California’s top-rated campgrounds is ideally located only 34 miles north of San Francisco, at the gateway to wine country and just outside the delightful small town of Petaluma. The 70-acre grounds feature 312 sites, from high-end RV sites with patios to camping cabins and cozy lodges stocked with comforts like linens and wine glasses. Petaluma KOA offers Wi-Fi, cable TV, a playground, a rec hall, kitchens, a hot tub, and pool (open May–October), along with a host of activities from hayrides to horseshoes. All sites have firepits — the perfect way to relax under the night sky and gaze at the stars. petalumakoa.com G @sanfranciscokoacampground • e @petalumakoa

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DOWNTOWN

Beautiful Inside and Out For Ava Lane Hairdressing owner and hairdresser Candace Harker, success comes from providing guests an exceptional salon experience. Ava Lane offers a comprehensive hair cut, color, and styling menu and skincare services, from signature facials to waxing.

Ava Lane’s friendly, professional team takes care of their guests to ensure an amazing salon visit. avalanehairdressing.com avalanesalonsuites.com e @avalanehairdressing

2022-2023 | VisitPetaluma.com

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Green Thumbs Even if you’re only a little interested in gardening, a visit to the Petaluma Seed Bank is like hitting the jackpot. The shop’s 1,000-plus varieties of open-pollinated, non-GMO seeds from Baker Creek Heirloom Seeds offer an intriguing selection of everything from tomatoes to flowers, as well as gardening products (including tools for kids) and sustainable living items ranging from bamboo utensils to cloth produce bags. The company has always supported the community by carrying local products. Find honey, spring veggie starts, pressed flower cards — even owl boxes — among other items.

All this, and friendly, expert gardening advice. rareseeds.com/petaluma-seed-bank Ge @petalumaseedbank

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DOWNTOWN

Robindira Unsworth Robindira Unsworth is a California dreamer and designer of handcrafted jewelry. Her ethereal rings, bracelets, necklaces, and earrings are made with natural stones and metals, and each piece is an instant heirloom, meant to be worn and treasured. The Robindira Unsworth boutique in the heart of downtown is a destination for a curated mix of her seasonal jewelry collection, along with luxurious and casual apparel, unique leather bags, home décor, and fine art. robindira.com Ge @robindiraunsworth

Passeggiata Shoes Sonoma County’s source for desirable European designer shoes. Take a stroll to the historic Petaluma Clocktower and shop hand-selected local and imported clothing, jewelry, gorgeous leather wallets, and more — including coveted upscale brands like A.S.98, Chie Mihara, Homers, Kork-Ease, and Miz Mooz. passeggiatashoes.com • Ge @passeggiatashoes 2022-2023 | VisitPetaluma.com

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In the Making Established in 2017, In the Making is an unexpected gem located in American Alley in downtown Petaluma.

Heritage leather carryalls and heirloom jewelry are handcrafted on site by owners Jenn Conner and Siri Hansdotter. This cozy, minimalist shop also features their own eclectic styles, and offers a fine selection of curated goods. inthemakingpetaluma.com G @inthemakingpetaluma e @in_the_making_petaluma

Soft Shell

Field Works

Rejuvenate with a luxury massage or a customized facial by certified massage therapists and licensed aestheticians. This aromatherapy boutique and day spa also carries a wide range of luxe personal facial and body care, essential oils, and candles.

Shop an eclectic mix of gifts, home goods, bath and body products, and jewelry and accessories from independent makers, along with a wide array of Petaluma and Sonoma County merchandise.

softshellpetaluma.com G @softshellpetaluma • e @softshellbeautyspa 36

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fieldworkspetaluma.com Ge @fieldworkspetaluma

DOWNTOWN WEDDINGS

Ad Ooh La Luxe

Uber Optics

Feeling the California boho vibe? Shop at Ooh La Luxe and indulge in a curated collection of free-spirited yet edgy clothes and accessories. You’re sure to find an on-trend outfit to elevate your style.

Flaunt your frames! Independently owned Uber Optics is the place to go for chic, flattering eyewear. Browse the optical boutique’s high-end selections, then let owner Nancy Revis and her team help you pick out eyewear that perfectly expresses your personal style.

oohlaluxe.com G @oohlaluxeboutique • e @oohlaluxe

Vicki’s Secret Designer Consignments Find Chanel, Prada, Gucci, Louis Vuitton, and more current high fashion on consignment at well below retail, along with personalized service at this chic downtown Petaluma boutique. vickissecret.com • e @vickissecretconsignments

uberoptics.com • Ge @uberoptics

Nan Winters This gem of a boutique on 4th Street has been a go-to for stylish women’s wear for more than 15 years. Find everything from special occasion (including Johnny Was), casual pieces, lingerie, jewelry, and accessories, all hand picked by Nan. nanwinters.com e @nanwinters_coolstuff 2022-2023 | VisitPetaluma.com

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Hollingsworth Jewelers Gallery

Opera House Collective

This family-owned jewelry store offers an assortment of fashion jewelry, engagement rings, and wedding bands. Shop for the perfect jewelry in a friendly environment. Jewelry repair and custom design services available to make your jewelry dream a reality.

Comprised of OCH Living, Aubergine Vintage, and Zoes Clothing, this unique space on Kentucky Street offers a curated collection of vintage, retro, and chic fashions, plus gifts, curiosities, and antiques.

Open daily.

hollingsworthjewelers.com Ge @hollingsworthjewelers

e @operahousecollective • e @auberginevintage e @zoes_clothing_exchange

Flower Casita Petaluma-based florist Flower Casita is known for its farm-to-vase, nature-inspired creations that showcase the natural shapes and textures of botanical elements.

Most of their freshly cut blooms are locally sourced, allowing them to cultivate relationships with local flower farms. As an event florist with an all-inclusive retail space, Flower Casita offers full-service wedding packages and delivery throughout the North Bay, as well as seasonal, private workshops. flowercasita.com e @flowercasita e @flowercasitaevents

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DOWNTOWN

The Hunter & The Bird

Code Zone Escape Room

This charming children’s boutique located in the heart of historic downtown features a collection of carefully curated clothing and gifts. Find everything from colorful rain boots to adorable dresses, hoodies, rompers, and more.

Code Zone is Petaluma’s first and only escape room.

Solve puzzles, unlock locks, beat the clock — and have fun! Code Zone experiences are perfect for team-building, birthday parties, and family night out.

thehunterandthebird.com e @thehunterandthebird

codezonepetaluma.com Ge @codezonepetaluma

Tall Toad Music

Ethical Clothing

An old-school guitar shop featuring new, used, and vintage instruments. Find lots of Martin, Gibson, Guild, Collings, Fender, and other guitars in stock. Tall Toad Music has been in business for 34 years with the same owner; find them under the Clocktower in downtown.

Effortlessly stylish and mindfully manufactured clothing, shoes, and accessories. The clothes you reach for every time you open your closet.

talltoadmusic.com G @talltoad e @talltoadmusic

ethicalclothing-petaluma.com G @ethicalclothingpetaluma • e @ethicalclothing 2022-2023 | VisitPetaluma.com

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Gallery One

Vine and Barrel

Nationally recognized Gallery One showcases an eclectic range of emerging and established contemporary fine artists, as well as the highest quality ceramics, glasswork, and jewelry crafted in North America. On view: works from Clark Mitchell, Laura Culver, and Nancy Lloyd.

This newly reopened downtown wine shop and tapas bar carries an impressive selection of Sonoma County and Petaluma Gap AVA wines, plus Champagne, Zinfandels, and international wines. Stop in for light bites and buy a bottle — or several! — to take home.

petaluma-galleryone.com G @gallery-one-petaluma

vineandbarrel.com • G @sonomacoastwine

Wicked Slush Petaluma In Petaluma’s vibrant Putnam Plaza, along the iconic American Alley, adventurous seekers of delicious anytime desserts find Wicked Slush Petaluma (just look for the “Life is Hard … Have a Slush” sign!) Dip into gorgeous, gravity-defying mountains of Italian ice, layered with the best soft-serve you’ve ever tasted, often bedazzled with sprinkles and drizzles. wickedslushpetaluma.com Ge @wickedslushpetaluma 40

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DOWNTOWN

Hank’s Find the perfect trio of food, family, and friends at Hank’s. Come for the woodfired artisan pies cooked to perfection and pasta such as Grandma Gina’s Gnocchi.

Pair with an Italian red, white, or sparkling vino, or a selection from one of the 18 handcrafted taps.

Dine outdoors on the patio, and don’t miss happy hour Wednesday through Sunday.

Ge @hankspetaluma

Taps Beer Co. and Kitchen Good vibes meet great brews at Taps Beer Co. and Kitchen. This family-friendly establishment offers a tantalizing variety of craft beers, including independently crafted selections. Plenty of indoor and outdoor seating on the riverside patio and a satisfying menu of pub food favorites make Taps a great place to enjoy the downtown Petaluma atmosphere.

G @taps-petaluma e @taps.petaluma 2022-2023 | VisitPetaluma.com

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A Taste of Peru Serving authentic Peruvian cuisine with a modern twist, Ayawaska RestoBar brings a world-class dining experience to Petaluma. The Dagnino family of restaurateurs indulges your senses in the rich and vibrant tastes of Peru with exotic shared plates, supremely fresh ceviches, luscious entrées, and a cocktail list fit for paradise. Buen provecho (bon appétit)!

PHOTO CREDIT

ayawaskasf.com Ge @ayawaskasf

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WE’RE THAT KIND In Peta OF TOWN!

chang luma, men us eo times ften (some based weekly!) on in seas what’s on.

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T O P E TA L U M A

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want to taste the town? here are the restaurants to visit, chefs to meet, wines to sip, and artisan-made food goods to take home.

A meal in Petaluma is never just a meal. It’s an immersion into the region’s bucolic landscape, rich bounty, and creative spirit of local chefs, artisans, and makers. From the first sip of Petaluma Gap Pinot to the last bite of dessert, eating and drinking here is a special experience. Here’s a look at the restaurants, chefs, and makers worth knowing.

<< Grilled octopus with Peruvian corn at Ayawaska

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LOCALS LOVE THREE TO TRY CUCINA PARADISO Tuck into a plate of authentic Italian cuisine at family-owned Cucina Paradiso, one of Sonoma County’s top-rated restaurants. Everything on the menu here is made from scratch, from focaccia to pasta. Attentive staff can help with pairings from the extensive wine list.

TIP: Save room for dessert – crème brûlée, profiteroles, tiramisu, and more.

SPEAKEASY Sit inside for a cozy setting or outside on the plant-filled patio.

Order small plates to share, have a flute of bubbles, and enjoy live music.

TIP: There’s a selection of vegetarian options, including tacos and burgers.

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WHERE TO EAT

BY MARTHA-PAGE ALTHAUS

AYAWASKA Peru visits Petaluma at Ayawaska. Big flavors abound, starting with the cocktails – try the Ayawaska Sour, made with tangerine juice and cilantro syrup. Dishes range from daring (grilled octopus) to tried and true, like fresh ceviches and empanadas, lomo saltado with prawns, and arroz con mariscos.

Tip: Sit outside on the expansive patio overlooking the Petaluma River.

RISIBISI It’s easy to see why Risibisi earned the Michelin Bib Gourmand award for 12 consecutive years. Here, authentic Italian is served in a warm, friendly environment. House specialties include mushroom risotto, eggplant parmesan, and roasted beet carpaccio, made with golden beets and crushed pistachio.

Tip: The house-made wild boar gnocchi is a local favorite.

SEARED This fine-dining spot serves steak and seafood, but it’s definitely not stuffy thanks to the convivial atmosphere, riverfront location, and creative menu. Try the BBQ oysters, halibut with spring vegetable succotash, or

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wagyu ribeye with chili citrus broccolini.

Tip: Come for Happy Hour (Wednesday–Sunday), settle in at the bar, and nosh on good eats like the little gems “Wedge” and filet mignon skewers.

SOL FOOD In the Theater District, join the line of hungry locals at Sol Food for Puerto Rican favorites like tostones, papas fritas, and pollo al horno.

Tip: Dine at the communal table indoors, or take your food to-go and picnic in the park across the street.

STREET SOCIAL Tucked away down an alley, this tiny spot (just a few tables!) packs a big punch. Named one of the San Francisco Chronicle’s Top 25 restaurants in the Bay Area, Street Social serves inventive, eclectic comfort food. The menu changes weekly and is succinct, focusing on a few dishes done exceptionally well.

Tip: Swing by the on-site bottle shop, open during dinner hours, for its collection of organic wines from small, family-owned producers.

1: Sol Food 2: Cucina Paradiso 3: Wild Goat Bistro 4: Easy Rider

FROM LEFT: BROWN CANNON (2); COURTESY OF VISIT PETALUMA; OPPOSITE: STEPHANIE AMBERG

WILD GOAT BISTRO A fresh take on pizzas, salads, and sandwiches. Try the “hippie Caesar,” made with watermelon radish and cashew dressing, and the “adult grilled cheese,” with comte, gruyere, and shallots.

TIP: Nearly everything on the menu is gluten free – even desserts!

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EASY RIDER SOUTHERN COMFORT

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It’s fitting that Easy Rider is located on Kentucky Street in downtown. Owner and chef Jared Rogers hails not far from the Bluegrass State in the Blue Ridge mountains of Virginia, where he developed his affinity for Southern food.

Specifically, it’s the Lowcountry fare of South Carolina that the former San Francisco Chronicle rising star chef has infused on menus at various stints throughout the North Bay. At Easy Rider, Rogers leans into his roots, offering dishes like fried chicken with chili honey and bacon truffle gravy, Cajun-spiced fresh fish and red rice jambalaya, and pork belly biscuits with bourbon glaze.

A cocktail bar and by-the-glass wine options round out the offerings.

The project is a personal one not only because of the food, but because Rogers is now a Petaluma local. “I fell in love with the town,” he says. “The happy customers make it the best deal for me.”

—Ethan Fletcher

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Jazmine (left) and Aluxa Lalicker (right) of The Shuckery

“Just overall the love that is spread throughout this small community, it was the perfect place to open a restaurant.”

—Stéphane Saint Louis, Table Culture Provisions

Top Toques

These local chefs turn Petaluma’s agricultural bounty into art on a plate.

BY ETHAN FLETCHER

ALUXA AND JAZMINE LALICKER THE SHUCKERY Tomales Bay oysters are considered a local culinary treasure. The same could be said of sisters Aluxa and Jazmine Lalicker. They brought the perfect combination of fun and sophistication when they opened The Shuckery in Hotel Petaluma, which goes through 600 to 1,200 oysters a day. That’s a lot of shucking, but it’s nothing these two can’t handle.

Aluxa honed her skills working as a kayak guide in Tomales Bay, where she would unlock oysters beachside.

She passed on those skills to Jazmine and they started The Oyster Girls, a catering company that hosts onsite oyster bars at events. Aluxa 46

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continues to run that business, while Jazmine runs the Petaluma restaurant — and will soon open a plant-focused restaurant on the riverfront.

TONY NAJIOLA CENTRAL MARKET It’s hard to imagine a better cooking lineage than a scion of Sicilian vegetable farmers who was raised in New Orleans. Tony Najiola took that legacy and ran with it, starting his career in his teens before landing an executive chef position in Manhattan, followed by a series of high-profile gigs in San Francisco. Drawn to Petaluma because of its agricultural heritage, Najiola realized the ultimate farm-to-

STEPHANE SAINT LOUIS TABLE CULTURE PROVISIONS Stéphane Saint Louis has what can only be described as a globe-trotting background. Born in Brooklyn, raised in Haiti, and graduated from high school in Larkspur, he spent time cooking in such culinary hotspots as Paris, Shanghai, and Copenhagen.

But it’s Petaluma that Saint Louis calls his “lucky charm.” “The love that is spread throughout this small community,” he says. “It was the perfect place to open a restaurant.”

At Table Culture Provisions, Saint Louis marries his background with craveable comfort food in a laid-back setting. Seasonal menu favorites include delicata squash rings with onion dip, seared scallops with salmon roe atop a broccolini-sunchoke purée, and a vanilla pastry cream streusel. Lucky indeed.

Stéphane Saint Louis

FROM LEFT: COURTESY OF THE SHUCKERY; COURTESY OF TABLE CULTURE PROVISIONS

table dream by founding his own local plot to supply his restaurant. At Muleheart Farm, he grows organic produce and raises livestock, including several heirloom breeds of pigs, all of which appear daily on Central Market’s menu. It’s this passionate, hands-on focus on impeccably sourced ingredients turned into scratch-made food that has made his labor of love a Petaluma favorite for more than two decades.

CULINARY DINING Griffo Distillery

TO MARKET

Made in Petaluma

East Marke Side Farme rs' te at Luc very Tuesda chesi P y ark.

Walnu Marke t Park Farm ers t on S in sum aturdays mer.

Local artisan food producers capture the taste of this place.

BY ETHAN FLETCHER

W

hat to get the person who has everything? Delicious, local, scratch-made food and drink, of course! Petaluma is positively bursting with artisan food makers.

The best part: You can pop in at many producers’ places of work to meet them in person and take home their products. Here are a few favorites that are open to visit.

BROWN CANNON

Gin, Griffo Distillery What goes into Griffo’s gold medal–winning Scott Street gin? The light, crisp twist on a traditional English gin is infused with nine local botanicals, including coriander, grain of paradise, and wildgrown juniper, and then refined via one single run through “Betty,” Mike and Jenny Griffo’s towering copper still. The couple’s beautiful Petaluma distillery and tasting room offers samples of the distillery’s whole line of spirits.

Cheese, Marin French Cheese Co. Not only can you sample brie, camembert, petite crème, and other buttery artisanal, soft ripened selections from this historic cheese maker, but

WHAT’S ALL THE BUZZ? That’s some happy buzzing you’ll hear from busy bees zigzagging through the more than 5,000 lavender plants dotting the grounds of Lavender Bee Farm. It’s the reason for the unique floral notes so prevalent in its signature line of gourmet honey. Plus, the purple pastoral property is just a gorgeous spot to visit.

Call ahead for reservations.

you can also grab a baguette, a bottle of wine, and make a picnic of it at the creamery’s lakeside property, located in the picturesque, rural outskirts of town.

Olive oil, McEvoy Ranch Just 15 minutes from downtown, McEvoy Ranch is a magical oasis with 57 rolling acres of dusty green Tuscan olive trees set amid natural ponds, vineyards, and native wildlife. Apart from taking in the scenic surroundings (tours are available), a visit must include a stop at the tasting room packed with gorgeously packaged skincare products, candles, home goods, culinary items, and, of course, tastings of McEvoy wine and organic extra virgin olive oil.

Jam, Lala’s Jam Bar and Urban Farmstand File this under “only in Petaluma.” Lala’s Jam Bar does indeed offer tastings of its homemade marmalades, jams, and jellies. Inside its cute, homespun downtown shop, you’ll also find a nicely curated selection of goods from area artisans and weekly jam-making classes.

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Avid Coffee

Petaluma Coffee + Tea

This Petaluma mainstay is passionate about great coffee and hospitality. Avid Coffee works with growers who support sustainable farming and business practices.

Avid Coffee has three locations, all serving awardwinning coffee plus a full breakfast and lunch menu.

Stop at this independently owned roastery and cafe, where all the locals meet for a cup. Check out the full cafe and choose from more than 40 coffee varieties and 100 teas available for purchase by the pound. Open Monday–Saturday, roasting daily.

avidcoffee.com Ge @avidcoffeeroasters

petalumacoffee.com • Ge @petalumacoffee

Brewsters Beer Garden This spacious outdoor restaurant in downtown Petaluma serves up locally sourced cuisine and a full bar offering seasonal cocktails, craft beers, and natural wines. Brewsters Beer Garden is the perfect spot for a special event, with amenities including a large firepit, private events bar, seasonal music performances, heaters, shade umbrellas, and more to keep the party going. brewstersbeergarden.com Ge @brewstersbeergarden 48

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CULINARY

Grand Central Petaluma Petaluma’s chocolate and coffee boutique is a delight for the senses. Grand Central Petaluma carries exquisite local and South American products, including fairtrade, organic chocolate and coffee along with unique artisanal wares (like a handmade, portable, drip coffee maker, a must for coffee lovers!). Hungry? Their tasty empanadas hit the spot.

While you’re here, enjoy one of the best views of Petaluma’s Turning Basin. grandcentralpetaluma.com Ge @grandcentralpetaluma

Jupiter Foods This Petaluma-based, socially responsible specialty grocer can say “we know your farmer.” Jupiter Foods carries the highest quality organic, locally sourced produce, and best-in-class foods. Shop for curated pantry staples, snacks, and farm-fresh produce and dairy.

Old Chicago Pizza Old Chicago Pizza has been serving up delicious deep dish pizza for more than 40 years. Enjoy the views from their eatery in historic downtown. Their second location on North McDowell offers delivery and pickup, with sit-down availability.

jupiterpetaluma.com Ge @jupiterpetaluma

oldchgo.com G @oldchgo • e @oldchicagopizza 2022-2023 | VisitPetaluma.com

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Tortilla Real Traditional Mexican dishes, made with heart. The Flores brothers’ secret is using the handmade, family traditions of their native Guadalajara to prepare slow-cooked carne asada, carnitas, birria, lengua, chicken tinga, and beer-battered pescado.

Vegetarian dishes feature the same attention to detail and quality ingredients as meat dishes on the menu. tortillareal.com Ge @tortillareal

Stockhome Eat well and discover treasures at this familyowned eatery and retail shop. Stockhome’s restaurant — awarded a Michelin Bib Gourmand award in 2019 and 2021 — serves contemporary Swedish and Mediterranean dishes with flavor. In the store, browse the selection of household wares, wellness essentials, gifts, and other unique finds made by local artisans and designers. stockhomerestaurant.com Ge @stockhomepetaluma 50

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CULINARY

Sake 107

Magdelena’s Savories & Sweets

Owner and chef Eiji Ando specializes in making expertly prepared sushi, sashimi, izakaya, and other Japanese specialties. Sake 107’s selection of premium sake (rice wine) is equally impressive, and pairs well with the creative menu.

Magdelena’s serves plant-based meals and comfort food so good, you’ll forget it’s good for you and the planet. Try the signature vegan sweet roll or hearty vegan breakfast burrito, along with unique lunch and dinner fare and yummy vegan cheesecake.

sake107.com G @sake107 • e @sake107petaluma

magdelenas.com Ge @magdelenassavoriesandsweets

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Cucina Paradiso Family-owned Cucina Paradiso is an elegantly traditional slice of Italy, with gracious hospitality and an excellent wine list from Italy and Sonoma County. Chef-owner Dennis Hernandez creates everything from scratch, including fresh pastas, desserts, and bread using only the finest ingredients. cucinaparadisopetaluma.com 2022-2023 | VisitPetaluma.com

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Feelin’ Thirsty

Wine is tops in Sonoma County, but Petaluma boasts great beer and spirits, too.

THE BLOCK

BY LEEANNE JONES

f heart o In the find food , own downt and a beer trucks en at gard ck.

The Blo

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SPIRITS The spirits scene is dominated by family-owned businesses and garden-to-bottle flavors. Griffo Distillery creates small-batch gin, whiskey, and vodka, available for purchase or served at the barrel room bar. At Barber Lee Spirits’ distillery, sample whiskey, absinthe, moonshine, and brandy, or try them in a creative cocktail (like bourbon, clarified milk, and cornflakes in Breakfast of Champions). Moylan's Distilling & Stillwater Spirits bottle raspberry and Bartlett Pear brandies plus whiskey and grappa. Home mixologists should check out the bitters and syrups from FloraLuna Apothecary & Trading Co., or Bitter Girl Bitters, sold in area markets.

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BEER When it comes to hops and barley, Lagunitas Brewing Company put Petaluma on the map. Now owned by Heineken with its IPAs sold nationwide, Lagunitas keeps it local with pints and live music at its TapRoom & Beer Sanctuary. But don’t miss HenHouse Brewing Company for flights of barrel-aged brews and food truck fare; Adobe Creek Brewing’s new tasting room pouring small-batch ales; Crooked Goat Brewing's tropical hard seltzer Lazy River; and Two Rock Brewing Company, on tap at The Block, a downtown food park with weekly events.

1: The Block 2: Barber Lee Spirits 3: Dogs are welcome at Lagunitas Brewing Company

FROM LEFT: BROWN CANNON (2); COURTESY OF BARBER LEE SPIRITS/CHRIS GILL

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DRINKS

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“The wind that comes in from the Pacific and blows through the gap in the hills ... is a naturally occurring wind tunnel. It’s what makes the Petaluma Gap AVA so special.”

—Erica Stancliff, winemaker

FROM LEFT: COURTESY OF BARBER CELLARS/CHRIS GILL; MICHAEL WOOLSEY

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Mind the Gap

The Petaluma Gap AVA is powered by wind.

U

BY ETHAN FLETCHER

nlike many American Viticultural Areas (AVAs) in California, the Petaluma Gap AVA is defined not so much by what’s happening below ground but by what’s happening above it.

“Lots of areas are associated with soil type or water influence, as with the Russian River,” says Erica Stancliff, of the wine region’s board of directors and winemaker at Trombetta Family Wines. “But we are measured by the wind that comes in from the Pacific

Ocean and blows through the gap in the hills into San Pablo Bay. It’s a naturally occurring wind tunnel, and it’s what makes the Petaluma Gap AVA so special.”

Yes, the region has different and unique terroir, elevations, and irrigation. But the gap, which brings in fog in the morning and wind in the sunnier afternoons — “You can just about set your watch by it,” says Stancliff — has an outsize impact in two ways.

First, wind tends to produce smaller

clusters of grapes with thicker skin to protect the fruit from the cooler temperatures. That thicker skin holds higher concentrations of phenolics, which in turn leads to more intense tannins, colors, and, ultimately, flavors in the wine. Second, cooler temperatures extend the length of the growing season and, importantly, harvesting season. That means that unlike warmer regions with smaller windows, local wine growers have upwards of two weeks to harvest.

Simply put, winemakers have greater flexibility to pick grapes for optimal expression toward the specific wine they’re crafting.

The AVA is best known for its Pinot Noir, followed by Chardonnay and Syrah. However, encompassing some 200,000 acres stretching southeast from the Pacific coast at Bodega Bay to Highway 37, Petaluma Gap has shown great promise in producing Riesling, Grenache, and Bordeaux varietals.

For that, you can thank the dozens of hard-working wine growers. And of course, the wind.

1: Sangiovese vines at Barber Cellars 2: Harvesting Petaluma Gap AVA grapes

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Taste the Gap Defined by the wind that cascades over the vineyards, the Petaluma Gap American Viticultural Area (AVA) is a unique growing region, producing hundreds of award-winning, 90-plus point wines, including Pinot Noir, Chardonnay, and Syrah. Taste these exquisite, cool-climate, complex, and balanced wines at members’ tasting rooms, or ask for Petaluma Gap wines at your favorite wine retailers and restaurants. petalumagap.com/taste-the-gap • GeÖ @petalumagap

Parum Leo Winery and Vineyard Parum Leo (“little lion”) is located at the entry to Sonoma County and Petaluma on Highway 101.

There’s something here for every kind of wine lover, including Rosé, estate wines, and Pinot Noir from amazing vineyard sites around the county. Enjoy the elegant outdoor patio and tastings led by the winemaker. parumleowine.com Ge @parumleowine

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DRINKS

From Vine to Tasting Room Brooks Note Winery was established in 2012 by Garry and Joanne Brooks, who set out to make balanced, elegant wines from Sonoma, Marin, and Mendocino Counties. The tasting room, set in a fully renovated, 100-year-old building in downtown, offers upscale tastings of wines from the Petaluma Gap and beyond.

Open daily 11 a.m. to 6 p.m, reservations not required, but appreciated. brooksnotewinery.com Ge @brooksnotewinery

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Gold in a Glass The art of distilling shines in Barber Lee’s handcrafted spirits. The family-run distillery uses premium organic ingredients and sustainable practices to make Single Malt Rye, Heirloom Corn Bourbon, and other small-batch spirits. Their Gravenstein Apple Brandy and Absinthe Blanche recently won double gold best in class in the prestigious San Francisco World Spirits Competition. Sip craft cocktails made with Barber Lee’s world-class spirits at their distillery barrel room in downtown Petaluma. barberleespirits.com Ge @barberleespirits

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Hands-on Winemaking

DRINKS

Barber Cellars is a family-owned and -operated winery. Lorraine and Mike Barber organically farm 12 acres of estate grapes in and around Petaluma.

Dry farming, regenerative cover crops, composting, and non-interventionist winemaking are some of the techniques they use to grow and craft delicious, classic, and sustainable wines. While private tastings at their vineyard are available by appointment, you can also enjoy Barber Cellars wines at their conveniently located downtown tasting room in the Hotel Petaluma. The Snack Attack offering pairs their wines with fun snack food. On Sundays, their Makers Pop-Up Sip & Shop showcases local makers and artisans. barbercellars.com G @barbercellars • e @barber_cellars

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HOP LOCAL • S L•S HO CA PL O L OC P AL O SH

IN

P E TA L U M A

SHOP THESE LOCAL GOODS, AND FIND THE PERFECT PIECE TO TAKE HOME.

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BY LEEANNE JONES

POTTERY Looking at the vases and platters created by Forrest Lesch-Middelton of FLM Ceramics, you might think they hail from another time and place. Using image transfer techniques, he evokes the look of an ancient civilization.

Find it: FLM Ceramics studio JEWELRY The seasonal collections of Robindira Unsworth can be found in boutiques worldwide, but Petaluma is her home base. Her statement pieces combine rustic silver and gold with one-of-akind stones.

Find it: Robindira Unsworth boutique LEATHER BAGS Under the label Pennyroyal Design,

Jennifer Conner creates exquisite handmade leather bags. The midsize Dany bag, with its soft exterior and exaggerated buckle tail, is perfect for toting essentials in style, and a coin pouch becomes a conversation starter covered in black and white cowhide.

Find it: In the Making SOAP AND SKINCARE Made with all-natural ingredients and packaged sustainably, the soap, shampoo, and body bars from Three Sisters Apothecary are feel-good luxury. They smell incredible, too: blood orange and cardamom, and Mission fig and honey.

Find it: Soap Cauldron BROOMS AND WHISKS The humble broom is an heirloom piece in the hands of artist Alissa Kaplan. They’re fully functional — but hand-tied, Shaker-style, with broomcorn, twine, and locally sourced black walnut, cottonwood, and willow, they’re Connect with local artisans pretty enough to display. at pop-up events: Local Roots Market at Barn 5400 Find it: Ziz Land

POP-UP SHOPS

(the first Saturday of each month) and the weekly Sunday Maker series at 1: Beam & Branch 2: FLM Ceramics 3 & 6: Robindira Unsworth 4 & 8: Pennyroyal Design Barber Cellars.

5: Three Sisters Apothecary 7: Alissa Kaplan’s broom

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1: JESSICA FIX; 2: COURTESY OF FLM CERAMICS

BASKETS AND DECOR Using mostly plant-based materials, Rebecca Gaut of Beam & Branch handdyes lengths of cotton rope then weaves them into striped baskets accented with leather — no two are alike.

Find it: Barn 5400

3 & 6: COURTESY OF ROBINDIRA UNSWORTH; 4 & 8: COURTESY OF PENNYROYAL DESIGN; 5: COURTESY OF THREE SISTERS APOTHECARY; 7: COURTESY OF ALISSA KAPLAN

MAKERS

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The Art of Soap Three Sisters Apothecary artisan bath and skincare products are locally made with the finest gourmet plant butters, oils, botanicals, and pure essential oils.

Their products pamper the body with nurturing soaps, bath salts, rich body butters, muscle rubs, soothing salves, and lip balms to keep skin soft and hydrated. soapcauldron.com • Ge @soapcauldron

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MAKERS

Soapy Tails

Lala’s Jam Bar & Urban Farmstand

Soapy Tails formulations are safe and gentle for your dog — and the planet. These natural shampoo bars address the grooming needs of your loyal companion.

Handmade in small batches, Soapy Tails products nourish your dog’s skin and coat.

Stop by Sonoma County’s only jam store for smallbatch artisan jams made with low sugar and no artificial ingredients. Lala’s carries “Made in Sonoma County” food products and unique gift items. Sign up to take Lala’s Jam Making 101 class held every Sunday.

soapcauldron.com Ge @soapcauldron

lalasjams.com G @petalumajams • e @lesliegoodrich

Marin French Cheese Co. The country’s oldest cheese company has been handcrafting soft-ripened cheeses since 1865. Their award-winning cheeses combine traditional cheesemaking techniques with an innovative spirit to create California original Brie, Camembert, and washed-rind cheeses. Visit their cheese shop, just a short drive from Petaluma, and enjoy their scenic grounds for a picnic by the pond. Open seven days a week, 10 a.m. to 6 p.m. (hours change seasonally). marinfrenchcheese.com G @marinfrenchcheese company e @marinfrenchcheese 2022-2023 | VisitPetaluma.com

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Washington Square Shopping Center At one of Petaluma’s busiest intersections, East Washington and South McDowell boulevards, Washington Square Shopping Center has been Petaluma’s go-to retail center since 1973. You’ll find just about anything you could possibly want here, from countless restaurants to a Safeway supermarket, banks, a veterinary office, a travel agency, jewelers, and dry cleaners. Washington Square truly has something for everyone. Come here for a cell phone, a new hairdo, or a mani-pedi.

You’ll love the convenience.

Alfredo’s Italian Restaurant AT&T Wireless Bank of America-ATM Coldstone Creamery Comcast Expedia CruiseShipCenters Fusion Nails and Spa Game Stop Gold Rush Jewelers 62

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Hallmark Creations London Pride Cleaners Lucchesi’s Deli Noah’s NY Bagels Ohana Hawaiian BBQ Panda Express Party City Peet’s Coffee & Tea Pet Food Express

Planet Fitness Round Table Pizza Safeway See’s Candies Staples Supercuts Washington Square Veterinary Wells Fargo Bank Westamerica Bank

PHOTO CREDIT

WASHINGTON SQUARE SHOPPING CENTER STORES

BROWN CANNON

OUTDOORS

once a busy channel for shipping wheat and eggs, the petaluma river is now a growing destination for recreation.

BY JOHN PATRICK SHEEHY

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EXPERIENCE THE PETALUMA RIVER FLOAT, PADDLE, OR JUST ENJOY THE VIEW

PHOTO OPS Stroll along the River on the 4-mile Shollenberger Park Trail. Guided tours are offered by the Petaluma Wetlands Alliance. Discover the wildlife-filled sloughs during a Dolphin Charters tour. Grab a snack at Grand Central Petaluma, then kick back with dinner and a view at River Front Cafe, Water Street Bistro, Ayawaska, or Cucina Paradiso.

—Olivia Olsen

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Take a post-shopping stroll along the Petaluma River.

W

ithout the river, there would be no Petaluma. Its proximity to San Francisco made Petaluma the original shipping hub for Sonoma County.

In the 1830s, General Mariano Vallejo was the first to use the 18-mile waterway as a freight channel, conveying hides and tallow from his Petaluma Adobe to Yerba Buena (San Francisco), where they were loaded aboard vessels bound for Europe.

During the gold rush, American settlers established a shipping depot at an abandoned Miwok village along the river, sending game meat and potatoes — the area’s first agricultural boom crop — on boats to San Francisco. In 1852, that depot became the genesis of the town of Petaluma. The dawning of California’s wheat boom in the mid1850s filled the river with scow schooners, sloops, and steamers transporting cargo and passengers to and from San Francisco.

However, increased traffic surfaced an inconvenient truth — that the river wasn’t actually a river, but a tidal estuary. Extending south to San Pablo Bay, it rose and fell with the tides twice each day. As Sonoma County transformed into farm country, winter rains sent run-off from the fields into the estuary, filling it with silt.

That created a chronically clogged artery at the very heart of Petaluma. The first dredging effort was undertaken in 1859,

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a year after the city was incorporated. Some of the estuary’s many bends were straightened to improve its navigability.

In 1880, the Army Corps of Engineers undertook a federally funded dredging of the estuary, the first of many to come. As the wheat boom ended later that decade, it was replaced by an egg boom, elevating Petaluma to unprecedented heights of prosperity and commercial shipping. Following World War II, new factory farms in the Central Valley dealt a lethal blow to Petaluma’s chicken industry, diminishing commercial water traffic. (See p. 22 for more.)

In hopes of attracting new industries dependent on water transportation, the city of Petaluma asked Congress in 1959 to formally rename the estuary — historically known as the Petaluma Creek — the Petaluma River. Their efforts attracted some new shipping industries as well as an increase in recreational boating. The latter has helped to revive the Petaluma downtown riverfront as a dining and tourist destination.

While the decline in commercial river traffic brought an end to dredging by the Army Corps after 2020, the increase in recreational boaters attracted by the Petaluma Yacht Club and the annual Rivertown Revival Festival, along with the newly constructed Floathouse for rowing sculls, bodes well for Petaluma’s historic waterway.

COURTESY OF VISIT PETALUMA

GET ON THE WATER Paddle at your own speed with a rental from Petaluma Stand Up Paddle or Clavey Paddlesports. The new Floathouse in the Turning Basin has a fleet of hydrobikes, pedal boats, kayaks, canoes, and more.

And don’t miss these fun annual events: Day on the River and Santa's Riverboat Arrival.

OUTDOORS

Petaluma Adobe State Historic Park Explore Mariano Vallejo’s Petaluma Adobe, once the largest and most prosperous rancho in Mexican Northern California. This California State Historic Park boasts a shaded picnic area and has an accessible path to a national registered landmark. The museum and gift shop are open daily from 10 a.m. to 4:30 p.m. (closed Thanksgiving, Christmas, and New Year’s Day).

Check online or social media for more info or to confirm events.

2022-23 Special Events Fandango, September 24, 2022 Sheep Shearing Day, April 22, 2023 Living History Day, May 27, 2023 parks.ca.gov/petalumaadobeshp G @californiastateparks eÖ @castateparks

Rooster Run Golf Club Gentle hills, sprawling oaks, lakes, and an island green — the only one of its kind in the area — offer enjoyable challenges, with plenty of variety between holes. Stock up at the pro shop, and stop

by Rooster Run Café for post-round refreshments.

The onsite event center’s lovely indoor and outdoor spaces are the backdrop for memorable events. Call 707.778.1211 for more info. roosterrun.com G @roosterrun

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Kayak the Petaluma River, which runs through downtown.

Five Outside

Get out and experience these only-in-Petaluma adventures.

BY MATT JAFFE

1. CLIMB TO A VIEW Ascend to a sweeping vista of the local countryside at Helen Putnam Regional Park, a 216-acre preserve a few miles from town. The six-mile trail network open to hikers, equestrians, and bikers explores the park’s oak savanna and grasslands.

Several different loops lead to the well-named Panorama Trail, which takes in a 360-degree view that’s especially dramatic in the early morning and late afternoon light.

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2. GATHER YE ROSEBUDS We’re always told to “stop and smell the roses,” and historic Garden Valley Ranch is the ideal place to slow down and do just that. Savor the fragrance of thousands of blooming flowers. The peak season stretches May through October; the ranch's Picnic + Flower Foraging Experience immerses you in beauty as you fill a bucket with gorgeous fresh-cut roses to bring back home.

3. PET A PONY Fall in love with the irresistible herd of miniature horses at Stable Acres farm sanctuary. These horses may be small in stature but they’re certainly not short on charisma, and you’ll have the chance to feed and pet them during private one-hour tours (open by appointment only). The tour is the perfect way to introduce young kids to horses, and this small, family-owned farm also leads My First Little Pony classes.

BOTH PAGES: COURTESY OF VISIT PETALUMA

With great weather year-round, rolling hills, miles of farmland, and an eponymous river, Petaluma invites outdoor exploration. Here are five fun suggestions.

OUTDOORS

GEAR UP

Bike six miles of trails at Helen Putnam Regional Park.

Smith & Bergen sells and repairs bikes, plus carries essentials like cycling shoes, sunglasses, and seat bags.

The Floathouse Boat Rental Center The Petaluma River is a linear park in the heart of Sonoma County. Visit The Floathouse in Petaluma’s Turning Basin to enjoy the greatest variety of paddle, pedal, rowing, and other watercraft around.

Schedule online for group outings, lessons, events, or camps, or just drop in. Launch your river adventure today. thefloathousepetaluma.org G e @thefloathousepetaluma

SCOTT FERRARA

4. ROLL ON THE RIVER Explore the Petaluma River on a tour, or with a kayak or paddleboard rental from Clavey Paddlesports. See the city from a different perspective, and keep an eye out for wetlands birds such as cinnamon-colored long-billed curlews and stocky, black-capped night herons. (For more on the river, turn to p. 63.)

5. HIT THE ROAD Just outside Petaluma, the Spring Hill Road-Chileno Valley loop is a cyclist’s dream.

Along this roughly 28-mile backroads route, you’ll pedal through rolling hills that are especially gorgeous after winter and spring rains turn them a vivid green. There’s just enough climbing to challenge riders, but the miles go by quickly as you pass wineries, dairy farms, and such local landmarks as Laguna Lake.

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Petaluma Visitors Center COME SEE US!

Please be sure to stop by the Visitors Center (210 Lakeville Street) while you’re in town.

Our friendly staff will help you make the most out of your visit.

West Side Stories Petaluma The Bay Area’s longest-running StorySlam takes place right in the heart of Petaluma. Now in its 14th year, the monthly StorySlam (every first Wednesday) at the Hotel Petaluma culminates with a GrandSlam in December. davepokornypresents.com G @dave.pokorny3

Building community through the arts with exhibitions, concerts, readings, school tours, artist conversations, creative aging, and community happenings. Petaluma Arts Center is making art an increasingly vital and meaningful part of public life, and is celebrating 15 years in 2023. petalumaartscenter.org • Ge @petalumaartscenter 68

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Petaluma Historical Library & Museum Don’t miss the Petaluma Historical Library & Museum, with its neoclassical architecture and stained-glass dome. Attend concerts, lectures, and walking tours, view artifacts and exhibits, and explore the gift shop. petalumamuseum.com Ge @petalumamuseum

SCOTT HESS

Petaluma Arts Center

WEDDINGS ART GET YOUR CULTURE ON AT PETALUMA’S GALLERIES, THEATERS, AND MUSIC FESTIVALS.

Keller Street parking garage mural, by Ryan Petersen

Petaluma sets the stage for creativity and inspiration, which breathes life throughout the city.

Experience it for yourself.

BROWN CANNON

BY OLIVIA OLSEN

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1 & 2: STEVE RUSTAD; 3: COURTESY OF FIBER CIRCLE STUDIO/JONATHAN KIRKER; 4: MICHAEL WOOLSEY

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ART is the only free Shakespeare company in Sonoma County. The performance group works in collaboration with the Phoenix Theater and Green Music Center.

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5: PAIGE GREEN; 6 & 7: BROWN CANNON; 8: MICHAEL WOOLSEY

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ART Conveniently located next door to the Petaluma Visitors Center, the Petaluma Arts Center presents rotating exhibitions and hosts classes and events to encourage art appreciation and expression. Be sure to peruse the boutique to pick out works created by local artists.

Public murals and painted utility boxes abound outside while contemporary art flourishes inside in downtown Petaluma. Independent galleries such as Gallery One and Riverfront Art Gallery sell a variety of works, from handmade jewelry to sculpture to paintings, from both local and international creators. The Alchemia Gallery displays inspiring creations from artists with intellectual and developmental disabilities.

Feeling inspired yet? Get your own

hands messy with paint at a workshop or class from Plein Air Liaison — offered onsite at PAL Atelier and online. Or learn to knit and purl at Fiber Circle Studio, which offers classes and equipment for weaving, knitting, crocheting, and felting.

THEATER A community staple for almost five decades, the jewel box Cinnabar Theater presents an eclectic mix of live performances, including musicals, comedies, dramas, and even opera.

Phoenix Theater was an opera house when it opened in 1904; today, this live music venue hosts renowned musicians and a variety of community events from theatrical performances to visual arts showcases.

Petaluma Shakespeare Company

MUSIC Once a venue for Vaudeville entertainment, today the Mystic Theatre is now a premier Bay Area music venue. Grab a bite and sip on a beer next door at McNear's Saloon & Dining House before rocking out to musicians from all over the world.

Enjoy dinner and a show at The Big Easy with live performances from local musicians playing everything from jazz to folk. Tip: Don’t miss the Flamenco dance performances every second Saturday.

Or rock out at one of Petaluma’s annual festivals. Each July, the Art & Garden Festival brings together local artists and crafters, farmers and gardeners, and live bands on two stages.

While you listen, sample food and wine and shop for handmade artisan goods. Sonoma-Marin Fairgrounds is the site of the Petaluma Music Festival each August. Performing acts for 2022 include Jackie Greene and Anders Osborne, among others, and proceeds benefit music education in Petaluma public schools.

No matter your tastes, live music is available at multiple locations downtown for all to enjoy.

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1 & 2: Art & Garden Festival 3: Fiber Circle Studio 4: Mystic Theatre 5: Gallery One 6: Riverfront Art Gallery 7: The Phoenix Theater 8: Petaluma Music Festival

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1: WILDFOWER PHOTO; 2:MCANALLY MOMENTS; 3:DAVID KIM PHOTOGRAPHY; 4: RACHEL & MARK PHOTOGRAPHY; 5: DAVID KIM PHOTOGRAPHY

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WEDDINGS

Say Yes to Petaluma Five reasons why you should make Petaluma your wedding location.

BY COLLEEN RUSTAD

RUSTIC, CHIC 1 ROMANTIC, VENUES Flying Cloud boasts

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33 acres plus an onsite wedding coordinator. Imagine exchanging vows as the sun sets behind the vineyard, or for a winter wedding, the romance of a candlelit barrel room. Dare to dream big at Rosewood Events, which offers an abundance of luxurious amenities. Glenn Ranch features three barns and beautiful rolling hills for a breathtaking backdrop.

Olympia’s Valley Estate blends rustic charm with sophisticated styling on the 2,000-acre working farm. No matter the venue, Flower Casita will bring your dream to life with bouquet and tablescapes design.

6: ERIC JAMES PHOTOGRAPHY

HISTORY AT YOUR 2 MAKE RECEPTION Elegant, historic

venues abound downtown. Take your first dance in the spacious Petaluma Masonic Hall or the century-old Petaluma Woman’s Club. Toast to your new life together in the Goldman Ballroom at Hotel Petaluma.

Just a few miles from town, Garden Valley Ranch’s Victorian architecture and 6,000 rosebushes create an enchanting venue.

THE PERFECT PARTY 3 PLAN Wine country cuisine will make

the food as memorable as the setting.

Preferred Sonoma Caterers uses ingredients from nearby farms. Invite The Oyster Girls to bring its traveling oyster, shrimp, and caviar bar.

When it’s time to toast the newlyweds, choose from dozens of wineries in one of the world’s best wine regions.

But if you prefer pilsner over Pinot Noir, opt for a keg from Lagunitas Brewing Company or HenHouse Brewing Company.

TOO BIG, NOT TOO 4 NOT SMALL Here in Petaluma, life

is a little simpler — and less stressful for the couple planning an event. For out-of-town guests, there are hotel options to satisfy every budget.

LOCATION, 5 LOCATION, LOCATION Petaluma is easy to

get to — right off of Highway 101, just 32 miles from San Francisco — yet the pastoral setting will make you feel like you’re in Tuscany. After the festivities, your guests will be perfectly positioned for exploring Bodega Bay, wine country, or the redwoods.

1: Rosewood Events by Wildflower Photo Co. 2: Flying Cloud Farm by McAnally Moments 3: Hotel Petaluma by Devin Bruce Photography 4: Rosewood Events by Rachel and Mark Photography 5: Garden Valley Ranch by David Kim Photography 6: Flying Cloud Farm by Eric James Photography

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Rest Easy Sheraton Sonoma Wine Country Petaluma is a fullservice hotel and the ideal home base for a trip to wine country. Rest easy in the spacious guest rooms with Sheraton Signature Sleep bedding, and take advantage of amenities like the outdoor pool, onsite restaurant, and fitness center. Planning an event? This property has 11,000 square feet of versatile meeting space. marriott.com/stssi • G @sheratonpetaluma

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Stay in Petaluma

From hotels in historic properties to glamping with room to spread out, Petaluma has you covered.

BEST WESTERN PETALUMA INN This family favorite is pet-friendly with a pool and complimentary breakfast. Onsite dining at Cafe Bellini.

200 S. McDowell Blvd., 707.763.0994 bestwestern.com/petalumainn

COL. 1: FROM TOP: LAURA SCHNEIDER; BROWN CANNON; COL. 2: COURTESY OF HOTEL PETALUMA

COURTYARD BY MARRIOTT PETALUMA SONOMA COUNTY Unwind in contemporary rooms, savor balanced entrées, enjoy an outdoor pool and 24-hour fitness center. Close to top attractions like Sonoma-Marin Fairgrounds. Free parking.

700 Caulfield Lane, 707.347.5400 marriott.com

HAMPTON INN PETALUMA Housed in a historic silk mill, the Hampton Inn Petaluma offers highend comfort. Enjoy complimentary breakfast and relax by the firepit with a glass of wine or beer.

450 Jefferson St., 707.397.0000 hamptonpetaluma.hamptonby hilton.com

ACCOMMODATIONS MOTEL 6 Located within walking distance of Lagunitas Brewing Company, Motel 6 offers free Wi-Fi, an outdoor pool, and truck and RV parking.

1368 N. McDowell Blvd., 707.765.0333, motel6.com QUALITY INN PETALUMA-SONOMA Just a half mile from Lagunitas Brewing Company, Quality Inn offers free Wi-Fi, a fitness center, complimentary breakfast, and seasonal pool.

5100 Montero Way, 707.664.1155 winecountryqi.com

HOTEL PETALUMA Built in 1923 in the heart of downtown, this boutique hotel is steps away from shopping, restaurants, and more. Off the lobby, you’ll find wine tasting and fine dining.

205 Kentucky St., 707.241.9136 hotelpetaluma.com

SHERATON SONOMA WINE COUNTRY This award-winning hotel provides the perfect home base for exploring wineries, Graton Casino, or the coast.

Work out or relax at the pool. The restaurant/lounge offers breakfast, lunch, and dinner. 745 Baywood Dr., 707.283.2888, sheratonsonoma.com Find more information on where to stay at visitpetaluma.com/hotels

SAN FRANCISCO NORTH/ PETALUMA KOA Go camping, from rustic to refined — RV sites with patios, cabins, glamping, and dog park. 20 Rainsville Rd., 707.763.1492 petalumakoa .com METRO HOTEL This Frenchinspired boutique property charms with amenities like 65-inch smart TVs and clawfoot tubs.

508 Petaluma Blvd. S., 707.773.4900 metrolodging .com

Quality Inn Petaluma-Sonoma Escape to the heart of Sonoma’s wine country. Quality Inn Petaluma is conveniently located off Hwy. 101, near historic downtown and minutes from vineyards, coastal parks, shops, and restaurants. Make the most of your trip with complimentary breakfast, oversize guest rooms, pool and spa, plus an attentive staff. winecountryqi.com

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ARE YOU READ TFOinMOVE HERE Y YET? d more

Peaceful landscapes are everywhere in Petaluma. (Just ask these lucky cows!)

visitpe info at talu reloca ma.com/ t resour ionces

Plant Your Roots

tart with the location. If you draw a circle on a map of Northern California, right in the center, you’ll find Petaluma. Perfectly positioned, Petaluma is the southernmost gateway to Sonoma County wine country while also offering accessibility to San Francisco’s cultural and cosmopolitan scene. Outdoor recreation and spectacular scenery are also nearby, Bodega Bay is a half hour to the west, and to the north are

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the majestic redwoods. (Turn to p. 15 for more.)

The city of Petaluma, with a population of 60,000, is just the right size — not too big, and not too small.

The city is self-contained, offering residents everything they need for an exceptional quality of life.

But the real heart of Petaluma speaks to something much deeper.

If you ask a resident what makes Petaluma such a great place to live,

you’re likely to hear that the city’s strong sense of community and generous spirit are the characteristics that are most meaningful to them and their family. It’s a place to put down roots. As historian John Sheehy says in his book On a River Winding Home, “Communities are made by nesters — those who settle, and in settling come to deeply know, love, and care for the place they have settled into.”

BROWN CANNON

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The things that make Petaluma such a great place to visit also make it a great place to live.

REALTORS

CORCORAN GLOBAL LIVING

Tim McKee

With a client-centric focus and excellent market knowledge, Tim brings effective and reliable advocacy to his home buyers and sellers. One client praises him as “an excellent choice for conscientious, personable representation. He excels at finding that ‘good fit’.” tim.mckee@corcorangl.com • Ge @timmckeerealestate CA Lic #02128357

Parrish Properties Tony Parrish and Kristen Parrish Tamayo offer two generations of local experience and a combined 38-plus years of real estate knowledge to provide clients the tools they need to make informed decisions.

Whether their clients are buying or selling a home, their expertise and personal touch have helped form a team with a strong record of success.

COMPASS Tony Parrish DRE# 01100168 Kristen Parrish Tamayo parrishproperties.co kristen.parrish@compass.com DRE# 01986416

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Local Goodness Farmhouse Artisan Market is a premium source for Northern California craft cannabis. The family-owned market carries a vast selection of products in a variety of categories, from top brands and small, local producers. Not sure where to start? The friendly, knowledgeable staff is ready to offer trustworthy advice. Farmhouse Artisan Market provides convenient and professional same-day or scheduled delivery; visit online at farmhouse.delivery to learn more. farmhouse.delivery G @farmhouse.petaluma e @petaluma.farmhouse

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WEDDINGS CALENDAR

2022/2023 CALENDAR OF EVENTS

Save the Date

Come and share in our community spirit at these annual events. For a full list of events, go to visitpetaluma.com/events

ALL HALLOW'S ART FEST halloweenfolkartsociety.com/aboutthe-show-1 EL DIA DE LOS MUERTOS G El Dia de los Muertos Petaluma PETALUMA RIVER CRAFT BEER FESTIVAL petalumarivercraftbeerfest.org FALL ANTIQUE FAIRE petalumadowntown.com

Butter & Egg Days Parade

VETERANS DAY PARADE & FLYOVER petalumaveteransparade.com

WINTER

SANTA’S RIVERBOAT ARRIVAL AND LIGHTED BOAT PARADE visitpetaluma.com DOWNTOWN MERCHANTS HOLIDAY OPEN HOUSE petalumadowntown.com GINGERBREAD HOUSE SHOWCASE hotelpetaluma.com

FARMERS MARKETS • East Side Farmers' Market

at Lucchesi Park Tuesday mornings, year round

FROM LEFT: PETALUMA DOWNTOWN ASSOCIATION; COURTESY OF SONOMA COUNTY TOURISM

SPRING

SALUTE TO AMERICAN GRAFFITI americangraffiti.net FILM FEST PETALUMA petalumafilmalliance.org SPRING ANTIQUE FAIRE petalumadowntown.com BUTTER & EGG DAYS PARADE AND FESTIVAL petalumadowntown.com/ butter-eggs-parade.html

SUMMER

MOVIES IN THE PARK cityofpetaluma.org SONOMA-MARIN FAIR sonoma-marinfair.org

THE WORLD’S UGLIEST DOG® CONTEST sonoma-marinfair.org FOURTH OF JULY FIREWORKS FESTIVAL cityofpetaluma.org

• Walnut Park Farmers' Market Saturday afternoons, May–November • Sonoma-Marin Fairgrounds Farmers' Market Thursday evenings, July–September ilovefarmersmarkets.org

ART & GARDEN FESTIVAL petalumadowntown.com RIVERTOWN REVIVAL rivertownrevival.com PETALUMA MUSIC FESTIVAL petalumamusicfestival.org

FALL

CLO COW HALF MARATHON, 10K, 5K clocowhalf.com Farmers Market

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PHOTO CREDIT

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Stylish Comfort Modern luxury with plenty of historic charm — Hotel Petaluma has been welcoming guests for nearly a century. The downtown boutique hotel puts you close to Petaluma’s cool shops, galleries, and restaurants, plus nearby wineries and attractions. Comfort and convenience are at every turn, with spacious common areas and guest rooms loaded with all the amenities you expect for a great stay. While you’re here, head to The Shuckery oyster bar for excellent seafood, and go for a wine and cheese pairing at onsite tasting room Barber Cellars.

PHOTO CREDIT

hotelpetaluma.com | Ge @hotelpetaluma

A Perfect Stay Conveniently located right off Highway 101 and a fiveminute drive from downtown Petaluma, the 74-room Best Western Petaluma Inn is the perfect home-awayfrom-home for exploring the region, from wine country to the stunning coast — and it’s a mere 40-minute drive from San Francisco. Supermarkets, banks, pharmacies, and 15 restaurants are within walking distance, but the wonderful Cafe Bellini is right on the property. All this, and Petaluma’s historic downtown is home to toprated restaurants, boutiques, and antiques and vintage shops. The welcoming inn is known for its clean, inviting rooms, warm personal service, and a high-rated complimentary breakfast. You can’t go wrong here. bestwestern.com/petalumainn