Stractegic fashion plan compressed ilovepdf compressed

Stractegic Fashion Plan

Level 3 Student ID: 26361485 Tutor: Vicki Vyse

Content A. Strategic Audit 1. Executive Summary 2. Brand Concept prism 3.External Analysis 4. Internal Analysis 5. Consumer 6.Position & Competitor 7. Global Trends 8.SWOT Analysis 9. Appendix 10. Bibliography

Executive Summary Rip Curl is a popular fashion extreme sport brand with long history. Live The Search is the spirit of the brand as well as the source of inspiration and brand communication of Rip Curl.

The brand insists the spirit of surfing, which is contact with the exploration and challenges together. If you want to go around the world, travel, adventure, boarded the top of the mountain, seabed maze, then you need the most useful products can be Extreme Sports for super players who use the product truly surfing, skiing and so on. For professional services, which is Rip Curl goal - providing the best materials and the latest technology to limit movement, as they make the best products. "Live The Search" is the core spirit of the brand Rip Curl team unity, which provides inspiration for the enterprise and indicates the future direction, it tells the world: endless exploration, challenge without limit.

LIVE THE SEARCH

SEARCH IS NEVER END

Brand physique: Rip Curl as an extreme sport retail, which is full of vigour, symbolized young, brave, leading and adventure spirit. And also has the leisure attitude of life. The brand brings challenge mind that search best wave and beat it.

Brand personality: Rip Curl is no doubt a professional extreme brand especially on surfing, with advanced technique and fashionable looks. The brand provides safety guarantee products with variety classes.

Brand culture: Rip Curl is an international brand come from Australian with sporty and fitness. Two young men, who love surfing and innovate with shortboard, then start do wetsuit for actual needs. The brand is related with consumer, because that is how and why brand created.

Relationship: Rip Curl is valuable extreme sport brand with high quality. It always stand out of the crowd and comfortable. Keep “Live The Search� and endless exploration.

Customer reflected image: Perceptual intuition of consumer for Rip Curl is an extreme sport retail, and also feel the spirit of the brand that challenge without limit. Related sunshine and beach, with high quality products.

Customer self image: Rip Curl is a unique, fashionable and professional brand with leading technology for products to serve customer safe and comfortable experience.

Brand concept & prism

Social: “To some, surfing is a sport. To others, it's an entire way of life.

To others still, the culture defines their wardrobe.� (Maples, 2010) This sentence shows clearly that nowadays, surfing as a social culture become more popular and be given different requirement. For people who surfing for leisure that Rip Curl includes basic aquatic products such as shorts, tees. For people who make surfing as entire way of life that core products of Rip curl are no doubt professional with latest technology, such as surfboard, wetsuit. To people who mainly do not surf but care about fashion, Rip Curl used to selling image of the brand with designed products to increase profits and expand reputation.

Policy: Because of growing unemployment, growing social class polarization, that government gives more supply on cultural industries to enter the market circulation so that sport professionalism, performance-oriented, fashion has become a social trend. On this trend Rip Curl catch the point that as extreme sport brand keep in fashion level and take a part in international competition. For example, Rip Curl as a sponsor for many important surfing events like Moche Rip Curl Pro Portugal is the professional surfing tournament in Portugal, and Rip Curl Pro, Bells Beach is One of Australia's six characteristics and also the best platform to show the level of female surfing. The retail sponsor athletes as well.

External Analysis Economic: During the recovery of economic, extreme sport brings huge income for a country. Rip Curl are using this needs from country which suffering in Europe debt crisis to expand brand influence. Such as Portugal, got nearly 50 million euros from surfing with 300 million people watched The Association of Surfing Professionals. Rip Curl as a sponsor for both this important competition and some athletes, it is no doubt an excellent way to let people know the brand and show the spirit of Rip Curl. The country which suffering in downturn economy want to show same influence with Rip curl that brave, full of modern and search the wave and beat it.

Environment: As a known that pollution of ocean and hurricane from global warming affect surfing a lot. Thus, Rip Curl generalize “green surfing” to protect surfing. For example, during 2011 Rip Curl Pro Search competition, the brand implement sustainable surfing. Like “Surf Contest Powered By Waste Grease from San Francisco Restaurants, Zero Waste Event: Goal of 90% Waste Diversion, and Recycled Bamboo Rash Vests” etc. It also makes eco-design products and rubber. Rip Curl was proud to announce in spring '08 the success of our neoprene-recycling project, which recycle wetsuits –was huge pollution when burial or incineration it– to make it rubber shoes.

And “Solvent-Free Glues” is the greenest wetsuit by Rip Curl.

External Analysis Legal: With Schengen agreement, treaty of Maastricht and treaty of Rome, Europe becomes integration so that make a good influence for Rip Curl, that open market in one of Europe countries means easier to open whole Europe market. Now, Rip Curl has 38 stores in 6 Europe countries that mainly in France, but can realize free standard in 9 countries. Rip Curl also use same online service and website for Europe market which more convenience to manage whole Europe market.

Technology: With the development of technology, and Big Data become popular, it is no doubt that water sports become safer and clearer for audience.

(Greenberg, 2015) Under the big data wave, Rip Curl announced it is using Rackspace's cloud-based NoSQL MongoDB service to support the company's recently launched “The Search” watch. (Business cloud news.

2014) This GPS watch not only can analysis, visualize and share date but also can analysis weather, which other element can affect sport. The smart watch help customers capture and analyze their surf data, Rip curl built the Rip Curl SearchGPS Watch, website and mobile app to provide surfers with exact data of their surfing life. (Helm, 2014)

Product: Brand consistency: Rip Curl has various and thorough classify of products. For example the biggest part of the brand is clouthing that includes casual clouthing, professional mountains wear, and professional boardswear. It also set out professional wetsuit as well as footwear, accessories, equipment and Brand width: watches.

Rip Curl has completely product line that clouthing can classify by Menswear, womenswear and kidswear, which classify based on demography. Under this classify, products are be sorted clearly in Brand length: different demography separately.

The brand has strong brand length that he classification of Rip Curl can be detailed to every single sorts still have classification of it. Such as Men’s boardshorts, included mirage boardshorts, volley boardshorts, Price: boardshorts and boardwalks.

According to Rip Curl Europe online shop that shows clearly the core products of brand. It is obviously wetsuit is the highest level in Rip Curl price Brand depth: strategic, most of wetsuit are over 300 euros and the most expensive one The brand embraced different multiple reach 430 euros. And mountain wears are not cheap as well, which normally styles in every classifications. For 300 to 400 euros even the most expensive one, the gum suit is 700 euros. example, in Rip Curl, wetsuit as a Also watches are in top price range that mostly over 250 euros, the GPS single classification can sort of Search watch is 350 euros. steamers, rash vests, accessories, Casual clouthes are in the range of 200 to 300 euros normally, but one of flash bomb, down patrol and E bomb jacket reaches 450 euros. in different demography separately.

Board shorts is another core product line of Rip Curl that keep in 50 to 100 euros, which is high price level for shorts or swimwear.

Internal Analysis

Internal Analysis Place: Cover completely: Rip Curl as an international retail that flagship and outlet stores located all over the world, in Australia and France it is cover nearly completely, that France has more than 30 stores and Australia has over 60 stores.

Beach: As a surfing brand Rip Curl has lots of stores located on beach or near the sea. For example, in Brazil that Rip Curl almost opened along coastline. If it shows on the map it is quite dense because Rip Curl in Brazil most are licensees. Same situation in Asia area that Indonesia, Malaysia, and Thailand have circuitous coast which is best place for surfer, so that Rip Curl get larger market on the beach.

Mainly cities that near coast: Stores in Spain, UK, Singapore and USA are typical situation of Rip Curl that opened in mainly cities which near coast. Nature geographical condition which suitable for surfing plus big city or coast city make the brand face bigger market and consumer.

Promote: Sponsor: Rip Curl is a famous sponsor about surfing, the brand not only sponsor competition but also athletes. For these events, include professional competition, and people who are famous professional athletes that Rip Curl can promote them and improve popularity.

Events: “The search” campaign started in 90’s until now shows Search never end is the spirit of Rip Curl. The event is searching different surfing place and waves, also an opportunity to “test-drive different wetsuits, boardshorts and other products by sending their athletes on 'traditional search reconnaissance missions' as put by Rip Curl.” (Ryan, 2014)

Advertisement: “Surfing is everything”, “The search never end” are famous and fabulous advertisement by Rip Curl, which shows brand identity and the spirit of the brand clearly.

Help people who interested in surfing found their own opinion or spirit and make brand expand influence.

Social media: In recent years, social media become popular in people’s daily so that become a useful way to promote a brand. Rip Curl opened Facebook, Twitter, Instagram, and official youtube account. On these social Rip Curl can better express the brand's position and spirit. For example, Rip Curl shares their amazing athletes and wave on Instagram, connect with consumer closely and remind them “live the search”.

Consumer As the right definition of target consumer affect the brand design and promotion. Rip Curl divide in two parts of product line that casual wear and professional extreme sportswear, so that target consumer also disturbed in two classification, which one part of them are looking for fashion and leisure sportswear, others are pursue practical with scientific equipment.

Segmentation: According to location of stores, it can divide consumer in four regions.

A. Along coast: Indonesia, Brazil, and Thailand.

B. Cover completely: Europe, Australia and Newsland.

C. Mainly city in country: USA, Malaysia, Singapore.

D. Others: Japan, China.

Targeting: Rip Curl is produced for both women and men, even include kidswear but mainly targeting young male customer, who love extreme sports and love challenge without limit, full of energy with positive, brave heart.

Position: Rip Curl wish their customers understand the spirit of the brand that “Live The Search�, have their own opinion with extreme sport and enjoy it. On the other hand, customers of the brand also have substantial income that can sustain holiday and mid-high price level clouthing of extreme sport, as well as support technology equipment.

Position & Competitor Rip Curl as a fashion sportswear, which famous for surfing clouthing and equipment, that distribute two parts in the brand, leisure sportswear and professional extreme sportswear. Here are other three brands, Quiksilver, Billabong and O’neill, which have similar brand identity and similar target consumer, so that are some strong competitors in current market, especially Quiksilver and Billabong, are members in “Big Three” with Rip Curl in surfing market.

According to two competitor tables, it shows clearly difference among these brands. It also divided in two parts of each brand that leisure sportswear and professional extreme sportswear.

For leisure sportswear, men’s tee as an example that shows clearly similar price range of four brands. Same price can buy quite similar product, but Billabong choose cheaper fabric. On the whole, Quilsilver has best fashionable products and valuable as well.

Rip Curl with latest technology on professional product that worth high price.

2 competitor tables are placed in appendix for layout :)

Global trends Emerging market: Rip Curl has relatively well market in Australia, Europe and North America, as well as lots of licensees cover completely in South America, but obviously not get market in Asia yet. Indonesia, Thailand, many islands like Maldives have wonderful condition of surfing, which have huge demand of surfing equipment if Rip Curl open online shop for them and add more licensees near coast like Brazil. On the other hand, China and Japan are new market which Rip Curl entries recent year.

At South of China and both south and west of Japan also have incredible surfing environment, so that Rip Curl should expand their market in these countries.

Fast fashion is can not avoid that customers are pay more attention on fashionable that Rip Curl should consider more about design and fashion element on leisure sportswear.

E- commerce become a trend that most of people depend on digital tools, Rip Curl can focus on social media to expand influence of brand. The Search GPS Watch is the star product under this trend.

W

S

trength: Technology: Since 1969, the beginning of Rip Curl, the brand create innovations on surfing until now.

Rip Curl still keep high technology in their products to help surfers “Search” waves and protect them in safety and comfortable equipment. The Search GPS Watch is a strong proving of it.

Clear target consumer: Rip Curl have been very smart in marketing their product for a very core target consumer group to ensure they are not lost in the overall market, they have attracted other smaller target markets like womenswear for extreme sport without straying too far from the primal strategy plan for the company.

Clear brand position and identity: Since the brand founded, Rip Curl never give up their spirit of the brand that “Live The Search”, use the spirit of surfing to attract more surfers. The position of the brand is quite clear that fashionable, professional and valuable.

High quality and valuable products: It is no doubt that Rip Curl produce products with high quality. The brand stands with surfers and consider for them as the beginning. Entire product lines with leading technology that make sure it is valuable.

eakness: Online shop: The online shop of Rip Curl for Asia, and Japan are not prefect, it is hard to buy products online or hard to search store location. So that Rip Curl team in Asia should improve the practicability of online shop and digital tools.

Less outlet and store not cover prefect: Rip Curl can build more stores in outlet that useful for promote and expand awareness for them. Also have huge development space in South America and Asia.

T

O

pportunity: China and Japan market: China and Japan issued policies that make extreme sport popular which means big market opened. Rip Curl entry China and Japan market recent year, still at the beginning step that promotion becomes important. It is interesting that Instagram, Facebook, Twitter and Youtube are forbidden in China and they have their own social media, which quite popular in Chinese, Rip Curl can catch the opportunity to expand brand awareness and influence.

Big Data trend: Big Data can not avoid become a trend in the world, under this trend, Rip Curl launched The Search GPS Watch that help contract consumer to surfing life. Update technology skills constantly to keep the leading technology position of the brand.

Acquisition of young fashion brands: fashionable become key word on leisure sportswear, it is fast and good way to acquire emerging youth labels to consolidate market share.

reat: Competitor: Big Three carve up surfing market, thus, it is obvious the biggest competitor of Rip Curl is other two members of Big Three. On the other hand, some small extreme sport brand grew rapidly like Volcom. But core products and skills with long history and clear brand identity of Rip Curl are support the brand a lot.

Hard get high profile sports sponsorship deals.

Keep fast fashion product line as well as not lose core products.

Appendix Brand Concept Multi-attribute figure PESTLE Analysis Product consistency table Product width table Product depth table Product length table Price figure Position table Competitor table

Brand Concept Introduction & History Rip curl is an Austrian brand, which was founded in 1969 by Doug Warbrick and Brian Singer, when innovation of short board, which not only improved the design and manufacturing of short board but also improved surfing skills. And the weather in Victoria, Austrian is quite that Rip curl founded in this trend and environment and famous for wetsuit. Rip curl produced surfboard initially and now is an Australian designer, manufacturer, and retailer of surfing sportswear, which is considered a member of the biggest three boardwear brands. Rip curl developed design and pioneer seamless style boardshorts, with the complete product line at present. As a top surfing sport brand in the world, Rip curl not only included wetsuits but also have sportswear in any case for men, women and kids, as well as tools for sports like GPS watch.

Logo The logo of Rip curl is looks like a curly wave in red colour. The logo design based on surfing which face exciting and challenge limit with the spirit of challenge and adventure of surfing, and S-type composition give smooth and beautiful dynamic. The colour shows strong image that positive, enthusiasm, and warm.

Identity & Concept The “Search” is the identity of Rip curl. “That idea of adventure, looking for and surfing good waves, having a few beers and a good time at night and then getting up the next day and doing it all again." (Brian Singer) The brand faithful to the essence of surfing, to provide maximum pillar of surfing and extreme sports, “Search” the best waves on the world.

Multi-attribute figure According to “SURF INDUSTRY NAMES BEST OF 2013 AT SIMA IMAGE AWARDS.” Rip curl finalist men’s shortboard of the year, women’s swim brand of the year, accessory product of the year and won the wetsuit of the year since 2011 to 2013. Thus, the quality, value and fashionable of Rip curl are worth convincing. As a brand, which focuses on surfing that the width and depth of brand range are no doubt.

With the long history of wetsuit and keep top skills on production makes staff knowledge in high level.

Fashionable

Staff knowledge

Quality

Range width

Value

Retail environment

Serive

Range depth

Policy In the 1980s, for a long time in the economic reconstruction of Western developed countries, growing unemployment, growing social class polarization in order to solve these social crisis, companies in cooperation with the city jointly formulated and implemented policies on cultural development to stimulate Consumption and promotion of cultural industries (art, theater, fashion, athletics, etc.) to enter the market circulation, culturally symbolic economic necessities become increasingly important. Athletics (Sport) professionalism, performance-oriented, fashion has become a social trend irreversible.

In surfing, for example, the global surfing value of about $4 billion / year (US $ 4 billion), surfers just realized the significance of the movement itself, while the political and economic significance but little is known about surfing. Surf symbol of self-expression, escape and freedom, the waves became a dream, playground, a low wall or even a refuge, seeking the perfect wave becomes the endless spiritual quest. This counter-culture and philosophy of life contrary to tradition, rooted in the context of personal self-realization, advocate a particular left-wing political line, with anti-authoritarian social behavior, daily life and social attitudes are formed critical tradition, particularly evident in music, clothing, language and lifestyle, these cultural ideas through the mass media, the power to be strengthened.

On 29 December 2014, the Conference of Directors of National sports, Liu Peng who is State Sports General Administration of China.

He pointed out that in October 2014 issued "Opinions on Accelerating the development of sports industry to promote sports consumption�

That the government will create a better market environment, given the some policies to attract more social investment, guide people diversification of sport, support outstanding, potential companies.

On 26 August 2010, Japan's Ministry of Education has released the latest sports development policy "Sport Strategy", as the outline of Japan Sports Development decade, which pointed out the basic direction of the next decade of development. Especially pay attention on competitive sport for international competition. The Ministry of Education show sports budget making, sports promotion funds for

2010 for a total of 22.7 billion JPY, of which Elite Athletes Training fee of 16.3 billion JPY. Economic Since the end of 2009, a number of relatively conservative financial investors worried some European countries in terms of the sovereign debt crisis, at the beginning of 2010, when was caught most serious situation.

The European debt crisis in 2011, Portugal got the rescue from European banks, and thus avoids a bullet.

In five heavily indebted countries, Portugal's economic recovery is relatively optimistic. In 2014 summer, Portugal's GDP grew by 2%, more than 1.7% in the previous quarter.

In 2015, the three top surfing events brought nearly 50 million euros of income for Portugal, only Peniche, nearly 14 million. Watch televised audience of nearly 300 million, the audience reached 138,000. Portugal is one of the countries in the world qualified to hold world-class surfing career tournament.

The Secretary-General of Portugal Adolf said, "We are not concerned about the organization of the event itself, but more for the local organizers and sponsors. We pay more attention on the spirit, which Portugal shows during competition: brave, dynamic, young, close to nature and full of modern. " On the other hand, the Minister of Agriculture and Maritime Affairs stressed the importance of sustainable development of marine economy for Portugal.

"According to the National Oceanic development strategic plan until 2020, the contribution of this type of economy to GDP will increase by 50% (in 2013 for the 2.7%) "," We want Portugal can be closely integrated with surfing, water sports, through this, we can reshape the image of the Portugal: excellent, there is fighting, full of courage and energy. "

PESTLE analysis

Social Extreme sports have become popular as a sub-culture. Since 1987, this has caused a 28% decrease in baseball, a 17% decrease in basketball, and a 36% decrease in volleyball, while skateboarding has increased 49%.

According to Jon Stratton, the American surf subculture as it emerged after World War II was 'rearticulated as the living of a myth of leisure'.

And also the spirit of surfing becomes popular, which challenge endless.

It is obviously that surfing becomes a good choice to relieve the pressure.

According to statistic from America office of travel and tourism industries, that over 3.5 million American enjoy their holiday every year, 25% of them, which means over 800 thousand people will choose aquatic as their main movement during the holiday. Same situation in Europe that over 9 million tourist choose coast in France as holiday location during May to September.

Basically, July and August are best time for aquatic as well as best sales for aquatic products.

In recent years, High Street fashion has drawn extensively on surf attire and a number of companies have become incredibly successful selling surf wear like board shorts and tee shirts – mainly to people who don't surf.

Legal Schengen Agreement (1985) 1, the border checks between the agreement signatories are no longer citizens; 2, once aliens are allowed to enter the "Schengen territory" also allowed free movement in countries which sign the agreement; 3, the establishment of police cooperation and mutual legal assistance system, the establishment of the Schengen computer system, the establishment of all kinds of illegal activities or illegal molecule of a common repository. Nowadays, 26 countries in Europe signed Schengen Agreement.

Treaty of Maastricht (1991) February 7, 1992, the 12 EC foreign ministers and finance ministers formally signed the treaty.

The treaty stipulates that within the EU required to achieve the free movement of capital, the real single market, and perfectly coordinated economic policies. Treaty: no later than January 18, 1999 issue of the single currency within the Community, to implement a common foreign and defense policy, expand the powers of the European Parliament. January 1, 1999, 11 member countries adopted the euro, Euro coins and banknotes in circulation has started in January 1, 2002.

PESTLE analysis

Technology McKinsey says: "Data, has penetrated into every area of today's industries and business functions, has become an important factor of production. People for mining and use of vast amounts of data, heralded a new wave of productivity growth and consumer surplus wave."

With the advent of the era of cloud, Big data also attracted more attention. The head of the team of analysts believe that the Big data is generally used to describe a large number of unstructured and semi-structured data to create by a company, the data downloaded to spend too much time and money, relational database for analysis. Big data analytics and cloud computing often linked together, because real-time analysis of large data sets as needed like MapReduce framework to assign to lots of computer of jobs.

Treaty of Rome (1957) Among the Member States canceled import and export tariffs and quantitative restrictions of merchandise, as well as all other measures with equivalent effects, establishing a common agricultural policy, the establishment of a common transport policy, etc.

PESTLE analysis 11.2.6 Environment Weather: Hurricane Katrina in the United States is largely formed by higher water temperature from the Gulf of Mexico. Many events in the development of terrain changes, a 160-square miles land from the Antarctic coast in 2008, melted away from the Antarctic continent. Global warming become a serious problem of environment, that level of ocean becoming higher, hurricane comes often etc.

Ocean: UNEP Executive Director Steiner (Achim Steiner), said: "80 percent of all marine pollution comes from land according to the current rate of pollution, marine pollution level will double in 40 years." The land-based sources of marine pollutants, including sewage, persistent organic pollutants, radioactive substances, heavy metals, oils, nutrients, sediment and other junk. In developing countries, about 90% of the sewage flowing into rivers, lakes and highly productive coastal areas, threatening human health, food safety, and safe drinking water and bathing water. Sewage also rapid increase hypoxic dead zones in oceans. Each year more than 6.4 million tons of garbage into the ocean. The largest source of marine litter is land-based activities, including: the release waste from coastal or river bank near landfills; beach rubbish; coastal tourism and recreation use; fisheries; recycling facilities. The main sea-based sources of waste include: lost or discarded fishing gear; shipping activities; legal and illegal dumping.

Clouthing

Man Womnen Kids

Mountaion wear

Casual clouthing

Boardshorts Mirage Boardshorts Volley Boardshorts

Consisitency Wetsuit

Swim wear

Depth

Man

Board Shorts

Womnen

Product consistency table

Board walks

Watches Length

MEN BOARDSHORTS

Man Equipments

Womnen Kids

Man Accessories

Width

Mirage Boardshorts

18

Volley Boardshorts

7

Boardshorts

21

Boardwalks

5

Womnen Kids Man

Footwear

Womnen Kids

Product length table

Mountaion wear

Clouthing

Boardshorts

Swimwear

Equipments

Footwear

Men

44

167

51

/

93

7

Women

31

89

/

114

95

5

Kids

13

67

WESTSUIT

Stember

Product width table Product depth table /

/

/

/

Rash vest

Accessiories

Flash bomb

Down patrol

E bomb

Men

10

9

12

4

3

2

Women

5

/

/

7

3

/

Kid

/

/

3

2

1

/

Price figure Wetsuits Watch Mostly mountains wear 300 Mostly casual clouthing Some midwear by mountains wear Some spring wetsuit/ wet vest 200 Footwear

Equipments

Casual tees

100 Accessrioes

Some simple watch

Boardshorts and swimswear

WETSUIT (FULLSUIT)

Rip Curl

Quiksilver

Billabong

2·QHLOO

Price range €

429.99-119.99

399-139

399-99

419.95-109.95

E-Bomb Chest Zip EBOMCZ8

AG47 Performance 4/3mm - Chest Zip Full Wetsuit AQYW103085

Furance Lite 4X3 Chest Zip U44M03BIF5

Pyrotech f.u.z.e 3/2mm full wetsuit

Size & Colour

S, M, L, XL, XXL, MS, LT, MT, LS

XS, S, ST, MS, M, MT, LS, L, LT, XLS, XL, XLT, XXL

Fabric

Neoprene

92% Nylon, 8% Elastane

Product image

Name & Code 300 €

S, MS, M, MT, LS, L, XL

superflex neoprene

M, L, XL

Neoprene

F'N Lite neoprene: this neoprene

Technology

Rip Curl has been at the forefront is packed with air cellsfor the lightest of The internal Drymax Furnace of stretch and performance. E4 is our lightweight warmth lining is both high-stretch premium high stretch, lightweight Dry Flight far infrared heat technology thermal lining retains body heat by conducting it neoprene. and extremely warm, and the back into the lining It is the lightest, most flexible simple chest zip entry Red Seal Seam is a thin, ultra-light & flexible and warmest neoprene ever; seam sealant that gives water tight reinforcement system eliminates flushing Hydrolock seam seal system for thinner, 30% more stretch, 20% lighter and without the need for a bulky lighter & more flexible seams, sealed 10% warmer than E3. with liquid tape to prevent leaks closure system.

Fast dry Flush Lock 2.0 Seals: Helps prevent flushing through the wrists and ankles Zip free

TechnoButter neoprene with Technobutter Air-Firewall insulation, Single Fluid Seam Weld and a F.U.Z.E Closure Sytem

TEE

Rip Curl

Quiksilver

Billabong

2·QHLOO

Price range

49.99-19.99

45-18

44.95-19.95

49.95-14.99

Original Pocket Tee CTEMJ4

Feeder Man - T-Shirt EQYKT03175

Dirty LS U1LS02BIF5

Print sealed

€

Product image

Name & Code 30€

S, M, L, XL, XXL

XS, S, M, L, XL, XXL XS, S, M, L, XL, XXL

XS, S, M, L, XL, XXL

Size & Colour

Fabric

Print & Design

100% cotton

100% cotton

Print on chest pocket Rib knit on the collar Woven badge detail Yarn-dyed tonal stripe

jersey combed cotton

Front print

100% cotton

Features a contrast taped pocket

Bibliography Aprhys A (2008). "Rip Curl executives happy to be wet behind the ears.” The Age (Melbourne). [Accessed on 30 Oct. 2015] Acropolis now. (2010) The Economist. [Accessed on 30 Oct. 2015] Bradstreet K (2013) “Surf Industry Names Best of 2013 At SIMA Image Awards.” Available at: http://business.transworld.net/news/surf-industry-names-best-2013-sima-image-awards/#iyfrljL0BlwYp76m .97 [Accessed on 30 Oct. 2015] Beatriz Silva. (2015) Surfing brings economic benefits nearly 50 million euros for Portugal. Available at: http://ptmm.pt/ch/article-surf-gera-quase-50-milhes-de-euros-para-portugal-1 [Accessed on 30 Oct. 2015] Business cloud news. (2014) Rip Curl surfs the cloud, big data wave. Available at: http://www.businesscloudnews.com/2014/07/29/rip-curl-surfs-the-cloud-big-data-wave/ [Accessed on 30 Oct. 2015] Corcoran, E., C. Nellemann, E. Baker, R. Bos, D. Osborn, H. Savelli (eds). (2010) Sick Water? The central role of wastewater management in sustainable development. A Rapid Response Assessment. United Nations Environment Programme. Available at: http://www.unep.org/pdf/SickWater_screen.pdf [Accessed on 30 Oct. 2015] Clasen A. (2015) Instagram Brand Interview #45 – How Rip Curl USA mastered storytelling. Available at: http://blog.iconosquare.com/instagram-brand-interview-45-rip-curl-usa-mastered-storytelling/ [Accessed on 31 Oct. 2015] Dr Maples W. (2010) Surf Culture. Available at: http://www.open.edu/openlearn/body-mind/health/sport-and-fitness/sport/surf-culture [Accessed on 30 Oct. 2015] Douglas Booth. (1996) Surfing Films and Videos: Adolescent Fun, Alternative Lifestyle, and Adventure Industry. Journal of Sport History, 23(3): 313-327. [Accessed on 30 Oct. 2015] Grant Farred. (2007) Review on ‘Revolt of the White Athlete: Race, Media and the Emergence of Extreme Athletes in America’s International Journal of Sport Communication, 1(1):122-123. [Accessed on 30 Oct. 2015] Greenberg E. (2015) How Technology Is Making Waves Throughout the Surfing World. Available at: http://www.sporttechie.com/2015/01/20/how-technology-is-making-waves-throughout-the-surfing-world/ [Accessed on 30 Oct. 2015] George Matlock. (2010) Peripheral euro zone government bond spreads widen. Reuters. [Accessed on 30 Oct. 2015] Gilt yields rise amid UK debt concerns. (2010) Financial Times. [Accessed on 30 Oct. 2015] Greek/German bond yield spread more than 1,000 bps. (2010) Financialmirror.com. [Accessed on 30 Oct. 2015] Ham P (2006). "Aussie who has board meetings on the beach.” [Accessed on 30 Oct. 2015]

Bibliography Helm S. (2014) Rip Curl Rides The Wearable Technology, Managed Cloud Waves For Detailed Surf Data.

Available at: http://blog.rackspace.com/rip-curl-rides-the-wearable-technology-managed-cloud-waves-for-detailed-surf-d ata/ [Accessed on 30 Oct. 2015] International Stratigraphic Chart. (2008) International Commission on Stratigraphy. [Accessed on 30 Oct. 2015] Mohrmann J. (2014) Extreme sports, workouts becoming more popular. Available at: http://www.news4jax.com/news/extreme-sports-workouts-becoming-more-popular/27721010 [Accessed on 30 Oct. 2015] McGrath T. (2012) Week 4. Rip Curl Traget Market. Available at: http://theamcgrathmajorfolio3.blogspot.com/2012/03/week-4-rip-curl-traget-market.html [Accessed on 30 Oct. 2015] Michael Daly (2013). "Michael Daly.” LinkedIn. [Accessed on 30 Oct. 2015] Nauright J, Schimmel Kimberly S. (2005) The Political Economy of Sport. New York: Palgrave Macmillan.

P105. [Accessed on 30 Oct. 2015] Ricki. (2014) Rip Curl set to revolutionise surfing industry with GPS surf watch + digital platform launch via VML. Available at: http://www.campaignbrief.com/2014/04/rip-curl-set-to-revolutionise.html [Accessed on 30 Oct. 2015] Rip Curl Planet http://www.ripcurlplanet.com/ [Accessed on 30 Oct. 2015] Rip Curl website.

Ryan M. (2014) The 5 Best Ad Campaigns in Surfing. Available at: http://surfcareers.com/blog/the-5-best-ad-campaigns-in-surfing/ [Accessed on 31 Oct. 2015]

Sea Level Change. (2008) University of Colorado at Boulder. Available at: http://sealevel.colorado.edu/content/data-processing-methods [Accessed on 30 Oct. 2015] Sustainability Report – 2011 Rip Curl Pro Search [Accessed on 30 Oct. 2015] Sport Strategy. (2010) Sport becoming a support of a country. Japan's Ministry of Education. Available at: http://www.mext.go.jp/a_menu/sports/rikkoku/1297182.htm[Accessed on 30 Oct. 2015] The search. Available at: http://www.ripcurl.com.au/index.php?id=508,1391,0,0,1,0 [Accessed on 30 Oct. 2015] Warren A. (2013) Regaining their “cool”: can the big three surf brands recover? Available at: http://theconversation.com/regaining-their-cool-can-the-big-three-surf-brands-recover-18406 [Accessed on 1 Nov. 2015]

Image Bibliography http://i.huffpost.com/gen/1409497/images/o-SURFING-facebook.jpg http://i.ytimg.com/vi/4huiXvQJQG8/maxresdefault.jpg http://ahuhah.com/i/surfing-waves-wallpaper-background-3rz0i.jpg http://www.marsafenet.org/marsafenet/wp-content/uploads/2014/04/sea-wallpaper-10314-10681-hd -wallpapers.jpg http://4.bp.blogspot.com/-o5dME7KxUG8/Um-NYchhnHI/AAAAAAAAAzs/XWZJDeHIWsw/s1600/Ri p+PNG+video.png http://garretlicon.com/wp-content/uploads/2013/07/MYBIKINI_AD_GLOBAL2.jpg http://www.fubiz.net/wp-content/uploads/2011/11/rip05-550x280.png http://www.ripcurl.com.au/content/microsites/mybikini14/img/MyBikini-Summer-2.jpg http://cdn7.doll-memories.com/wp-content/uploads/2015/04/6883485-sea-waves-wallpapers.jpg http://www.ripcurl.com.au/shop//store/assets/images/headerS12-girls-eyewear1-e5546dc5-34c9-49 7b-9ad1-116e6131414d.jpg http://www.streetjoy.sk/sub/streetjoy.sk/images/rip-curl-streetjoy-shop.jpg http://www.warehouseweekends.com/images/sales_screen_caps/ripcurl_mem_2012.jpg https://empire.a.cdnify.io/media/wysiwyg//ripcurl_landing/ripcurl-men-clothing.jpg http://zstaticsg02-a.akamaihd.net/cms/Redesign_Brands/ZALORA_TopBanner.jpg http://getwashed.com/wp-content/uploads/2012/02/smith02_ripcurl.jpg http://www.warehouseweekends.com/images/sales_screen_caps/rip_curl_june_2015.jpg