Summary

Summary & Conclusion

Tiffany & co.

Van cleef & Arpels

Bvlgari

Cartier

Brand experience -Simple style -Strong brand characteristic -Good at media use -Site design is close to brand image

Shopping quality Category of products is clear.

Almost all products available online but America have more choice.

Checkout process is convenience and easy.

3 working days delivery cost ÂŁ5.

Gift card and gift packaging is sweet and convenience.

Review from customer worth 4 stars.

Brand experience Amazing design in grace style.

Advertisements are in typical style and delivery to brand value.

Use 3D skills on promotion.

Shopping quality Category of products is clear.

Availability of stock is quite clear and customers can make special order.

Checkout process is convenience and easy.

Free standard delivery.

Gift card and packaging is sweet and convenience.

Review from customer worth 4 stars.

Brand experience -Classic with contemporary, beautiful and sensual -Site design is not really close to brand identity -Media use is rarely

Shopping quality Category of products is clear and completely.

Products online with details but can not shopping online.

Have search in store service.

Review from customer worth 4 stars.

Brand experience -Lithe and elegance style -Quite good at storytelling -Advertisements are very impressive -Clear the brand identity

Shopping quality -Category of products is clear.

-Some products available online but some should make phone order.

-Checkout process is convenience and easy.

-Free stranderd delivery.

-Gift card and gift packaging is sweet and convenience.

-Review from customer worth 5 stars.

sign: Site de & Co. Tiffany

Media use: Tiffany & Co.

pels ef & Ar Van cle

Van cleef & Arpels

Cartier

Cartier

Bvlgari

Bvlgari

Digital use: Tiffany & Co. Van cle ef & Ar pels Cartier Bvlgari