Brand Book AW16/17
« H OW M A N Y D OU C H E BAG S D OE S I T TA K E T O C A R RY YOU R G E A R ? »
ABOUT D OUC H E B AG S Douchebags is a young Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within action sports travel gear. An impressive team of ambassadors constantly travels the world with their award-winning bags, living the company mission of making better journeys through smarter travel gear.
We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who travel the world in search of adventure. Happy travels!
Founder & CEO Truls Brataas
Founder & CVO Jon Olsson
Photo by Markus Berger 4
5
STADT, NORWAY
WHERE THE J O U R N E Y S TA RT E D Hoddevika, Stadt: The Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey.
62° 07’12’N 5°15’50’E Photo by Mads Oftedal Schwencke 6
7
B ET T E R J OU R N EYS T H R OU G H SM A RT E R T R AV E L G E A R .
ZILLERTAL, AUSTRIA
47° 18’N 11° 52’ 10’E Photo by Markus Berger 8
9
S M A RT F E AT U R E S
Because beauty is not enough. In everything we do, our aim is to make better journeys through smarter travel gear.
A WA R D S
COMPRESSION M A X I M UM S TO RAG E E F F I C I E N CY W H I L S T N OT I N US E
10
11
LENGTH ADJUSTMENT
H O O K- U P S Y S T E M
A P E R F E C T F I T F O R E V E RY S K I O R S N OW B OA R D
C O N N E C T I N G A N Y B AC K PAC K T O A N Y RO L L E R B AG
12
13
R I B CAG E I N T E G RAT E D P RO T E C T I V E R I B S F O R S A F E T RA N S P O RTAT I O N
LIGHTWEIGHT M A K I N G OV E RW E I G H T C H A RG E S H I S T O RY
14
15
BILDER AV PRODUKTER
Photo by Oskar Bakke 16
17
THE D OUC H E B AG ONE SIZE FITS ALL
Meet our award-winning flagship product. The Douchebag is the most thought-through ski and snowboard bag on the market. If you haven’t tried it – prepare to have your mind blown. The combination of lightweight design, length-adjustability and smart features adds up to a completely new travel experience – redefining what it’s like to travel the world with ski or snowboard gear.
Photo by Oskar Bakke 18
19
« T H E B E ST T H I N G A B OU T T R AV E L I N G I S T O S E E N EW PL AC E S A N D M E ET N EW PE OPL E ! N OWA D AYS I G ET R E ST L E S S I F I ’M H OM E MOR E T HA N 7 D AYS ST R A I G H T, S O F OR M E L I F E I T S E L F I S K I N D OF A LON G J OU R N EY. I ’ V E HA D I T T H I S WAY F OR 1 5 Y E A R S S O I T ’ S R E A L LY B E C OM E M Y N OR M A L STAT E OF B E I N G . A N D I C OU L DN’ T HAV E LOV E D I T MOR E ! » - JON OLSSON, FOUNDER & C H I E F V I S I O N A RY O F F I C E R
SOGNDAL, NORWAY
61°14’ 32’N 7°3’ 18’E Photo by Bård Basberg 20
21
THE H U G G E R 30 L YO U R LOYA L T RAV E L B U D DY
Right in the intersection of handy duffle bag, durable boot bag and smart backpack, stands the Hugger 30L. This ultimate travel buddy loyally follows you all the way from city life to the mountains. The easily accessible PC pocket combined with a separate compartment for travel documents make it a handy carry-on bag. The large compartment is maximized as IATA-approved carry-on luggage.
Photo by Oskar Bakke 22
23
46° 57’42’N 11°9’13’E
STUBAI, AUSTRIA
W H E N YOU ’ R E T R AV E L I N G W I T H AS M U C H ST U F F AS I U SUA L LY D O, I A LWAYS STA RT B Y F I L L I N G T H E B O OT S W I T H A L L K I N D S OF SM A L L OB J E C T S L I K E S K AT E T RU C K S , S C R EW S , W H E E L S A N D S O ON , A N D I P U T T H E B O OT S AT T H E B OT T OM OF T H E B I G BASTA R D. W H E N YOU K E E P T H E H E AV Y ST U F F AT T H E B OT T OM I T ’ S E AS I E R T O LU G A R OU N D. A N D Y E A H , I T M I G H T S OU N D ST R A N G E , BU T M Y FAVOR I T E DE ST I NAT I ON I S C R ET E , G R E E C E . I F YOU ST E P OF F T H E B E AT E N T R AC K YOU ’ L L F I N D T H E B E ST PL AC E S F OR T OTA L R E L AX AT I ON A N D V E RY G O OD F O OD ! – M A RC U S K L EV E L A N D, SNOW B OA R DE R
Photo by Jon Olsson 24
25
THE H UG G E R 60 L RO OM F O R CA RG O
The Hugger 60L is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Designed as a merge between roomy duffle bag and smart backpack, the Hugger 60L is favored by athletes who need room for bulky training gear. The whole bag opens in one single motion, giving easy access to whatever is needed – almost like having your own little cargo container on the go.
Photo by Håkon Jørgensen 26
27
« T R AV E L I N G I S A LWAYS SU C H A G O OD E X PE R I E N C E YOU K N OW, M E ET I N G N EW PE OPL E A N D R I DI N G YOU R B I K E I N DI F F E R E N T PL AC E S . I T F E E L S S O G O OD T O S HA R E T H O S E MOM E N T S . I LOV E I T ! H OW EV E R , I A LWAYS OV E R PAC K B E C AU S E I A M R E A L LY BA D AT I T ! BU T HAV I N G L I G H T BAG S F R OM D OU C H E BAG S , AT L E AST I A M N OT OV E R W E I G H T, HA HA » -
C E D R I C G R A C I A , M O U N TA I N B I K E R
ANDORRA
42° 30’ N 01° 30’ E
Photo by Sebas Romero
Photo by Sebas Romero 28
29
THE LITTLE B A S TA R D 6 0 L J US T T H E R I G H T S I Z E
Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) your gear. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach your backpack for a lighter travel experience.
Photo by Oskar Bakke 30
31
36°25’N 25°26’E
« ” I A LWAYS E N D U P T R AV E L I N G T O S A N T OR I N I EV E RY Y E A R F OR T H E R E D BU L L A RT OF MOT I ON C OM PET I T I ON . T H E I S L A N D I S J U ST M AG I C ! N OT ON LY F OR VAC AT I ON BU T F OR PA R KOU R AS W E L L . LO S A N G E L E S I S A L S O M Y FAVOR I T E , L I K E M Y S E C ON D H OM E ! R E A L LY L I K E T H E ATMO S PH E R E OF L I T T L E ST R E S S A N D M U C H C H I L L . A N D I F YOU WA N T T O E X PE R I E N C E S OM ET H I N G T OTA L LY DI F F E R E N T, I R E A L LY R E C OM M E N D T OK YO. SU PE R S I C K C I T Y W I T H A L L T H E N E ON L I G H T S A N D F R I E N DLY PE OPL E ! »
- M A R C U S ” Z Y R K E N” G U STA F S S ON , F R E E RU N N E R SANTORINI, GREECE
« I A LWAYS E N D U P T R AV E L I N G T O S A N T OR I N I EV E RY Y E A R F OR T H E R E D BU L L A RT OF MOT I ON C OM PET I T I ON . T H E I S L A N D I S J U ST M AG I C ! N OT ON LY F OR VAC AT I ON BU T F OR PA R KOU R AS W E L L . LO S A N G E L E S I S A L S O M Y FAVOR I T E , L I K E M Y S E C ON D H OM E ! R E A L LY L I K E T H E ATMO S PH E R E OF L I T T L E ST R E S S A N D M U C H C H I L L . A N D I F YOU WA N T T O E X PE R I E N C E S OM ET H I N G T OTA L LY DI F F E R E N T, I R E A L LY R E C OM M E N D T OK YO. SU PE R S I C K C I T Y W I T H A L L T H E N E ON L I G H T S A N D F R I E N DLY PE OPL E ! »
- M A R C U S ” Z Y R K E N ” G U S TA F S S O N , F R E E RU N N E R
Photo by Predrag Vuckovic
Photo by Oskar Bakke 32
33
THE BIG B A S TA R D 9 0 L F O R T H E LO N G A DV E N T U R E S
Going away for a long time? Or just going really, really far away? Some adventures require more packing than others, and the Big Bastard 90L lets you bring all the gear you need. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Let’s roll!
Photo by Oskar Bakke 34
35
37°29’44’N 122°16’00’W
« T H E B I G BASTA R D I S T H E PE R F E C T S I Z E F OR M E T O F I T 2 S K Y DI V I N G PR AC H U T E S , 1 W I N G SU I T, A PA I R OF J UM PI N G S H OE S , A F EW G OPR O S A N D M Y H E L M ET. I T P U T S EV E RY T H I N G R I G H T AT 7 0 L B S W H I C H I S T H E L I M I T W E C A N T R AV E L W I T H A N YWAYS . S O N I C E T O HAV E BAG S T HAT A R E T H E PE R F E C T S I Z E T O C A R RY EV E RY T H I N G YOU N E E D A N D N OT H I N G YOU D ON’ T ! » - N E I L A M O N S O N , G O P R O B O M B S Q UA D
SAN CARLOS, CALIFORNIA
SQUAW VALLEY, CALIFORNIA
Photo by Neil Amonson
Photo by John Dugan 36
37
THE SLIM JIM LO N G , L E A N A N D L I G H T
Behold the world’s lightest wheeled ski bag. The Slim Jim is a purebred ski bag optimized to carry either a single pair of alpine skis, or a few pairs of cross-country skis. Having adopted the key features from its bigger brother The Douchebag, The Slim Jim is length adjustable, has sturdy wheels and is fully compressible. Truly a handy tool for the extra lightweight ski trips.
Photo by Jon Olsson 38
39
46°57’42’N 11°9’13’E
STUBAI, AUSTRIA
« I T R AV E L W I T H T H E S L I M J I M AS I T ’ S T H E L I G H T E ST, S MO OT H E ST S K I BAG T HAT I HAV E EV E R T R I E D ! C R A Z Y T HAT SU C H A S L I M BAG C A N H OL D A L L I N E E D W H E N I H I T T H E R O A D F OR T WO W E E K S OF S K I I N G ! T H I S T O G ET H E R W I T H T H E H U G G E R 3 0 L A N D T H E L I T T L E BASTA R D I S M Y N EW T R AV E L K I T. LOV E T O T R AV E L L I G H T W H E N W E MOV E A R OU N D AS M U C H AS W E D O A N D YOU HAV E T O MOV E YOU R G E A R T H OU G H A I R P ORT S , C A R S A N D H OT E L R O OM S ! » -
JESPER TJÄDER, FREESKIER
Photo by Jon Olsson 40
41
THE BASE 15L F O R T H E U R B A N A DV E N T U R E S
Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity flyers, regularly puts his life in a backpack and jumps off a cliff. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential daily gear in a new and easy way.
Photo by Oskar Bakke 42
43
jokke
RIO DE JANEIRO, BRAZIL
« T H E R E’ S N OT H I N G S A F E R T HA N F LY I N G . I T ’ S C R AS H I N G T HAT ’ S D A N G E R OU S . » –JOKKE SOMMER,BASE JUMPER A N D W I N G S U I T P R O X I M I T Y F LY E R
22°54’ 30’S 43°11’47’W Photo by Satori Factory
Photo by Oskar Bakke 44
45
T H E A F FA I R 1 5 - 4 0 L T H E B A DA S S W E E K E N D B AG
This bag comes in one edition only: Pitch Black. Get your shades out, because this bag is going under the radar. Size-adjustable to bring whatever needs to be brought. Adjustable handles and optional shoulder strap to be carried however it needs to be carried. Whatever you choose to bring in this stylish bag, nobody will ever know.
Photo by Oskar Bakke 46
47
« M Y FAVOR I T E C I T Y DE ST I NAT I ON I S N EW YOR K . I T R AV E L A R OU N D I N T H E MOU N TA I N S DU R I N G PR ET T Y M U C H T H E W H OL E Y E A R , S O T H E N I T ’ S SU PE R F U N T O E X PE R I E N C E S OM ET H I N G W H I C H I S T H E C OM PL ET E OPP O S I T E . M A N HAT TA N I S T H E E XT R E M E V E R S I ON OF A V I B R A N T A N D P U L S AT I N G C I T Y. I HAV E A BU N C H OF F R I E N D S I G O V I S I T I N N Y, W H I C H M A K E S M E F E E L L I K E I G ET T H E R E A L E X PE R I E N C E - N OT T H E T OU R I ST V E R S I ON . » - A K S E L LU N D S V I N DA L , A L PI N E S K I E R
NEW YORK, USA
41° 8’ 44’ N 73° 59’ 42’ W Photo by Anthony Delanoix
Photo by Håkon Jørgensen 48
49
T H E AV I AT O R 4 0 L F O R T H AT F I R S T C L A S S F E E L I N G
Step aside please – an extraordinary carry-on is coming through. Oozing of style and experience, this jetsetter likes to stand out in the crowd. Its unique Unicast ABS shell is topped off with a smooth, vacuum-finished coating. Let the 84-millimeter wheels with chrome-plated rims roll your way effortlessly to the lounge where you can bask in the glory of this stunning piece of luggage.
50
51
OSLO S, NORWAY
« I R E A L LY LOV E T R AV E L I N G L I G H T A N D FAST W H E N EV E R I C A N . T H E F E E L I N G OF E F F I C I E N C Y AT A I R P ORT S I S U N B E ATA B L E ! » – C H R I S T O P H E R F R A N K U M , S P O RT S D I R E C T O R , N O RW E G I A N N AT I O N A L F R E E S K I T E A M
59° 57’N 10° 45’ E Photo by Alex Asensi 52
53
W H E R E A R E M Y D OUC H E B AG S ?
KEY STO CKLIST
B L U E T OM AT O | O N L I N E S N OW & RO C K | U K I N T E R S P O RT SELFRIDGES | UK E L C O RT E I N G L E S | S PA I N R H Y T H M | AU S T R A L I A & J A PA N NK | SWEDEN NO 1 | SWITZERL AND A N T O N S P O RT | N O RWAY S TA D I U M | S W E D E N
+ MORE
54
55
STUBAI, AUSTRIA
« M Y T R AV E L E S S E N T IA L S : I A LWAYS B R I N G S OM ET H I N G G O OD T O R E A D, A H E A D S ET A N D S OM ET H I N G T O C H EW ON . M A K E SU R E T O G ET A W I N D OW S E AT S O T HAT YOU C A N S I T U N DI ST U R B E D. A N D M AY B E T H E MO ST I M P ORTA N T R E AS ON T O G ET A W I N D OW S E AT - T H E R E I S N O B ET T E R V I EW ! » - T I R I L S J Å S TA D C H R I S T I A N S E N , F R E E S K I E R
Photo by Andreas Love Storm Fausko
Photo by Andreas Love Storm Fausko 56
57
AMBASSADORS
Passionate people inspire us. They travel the world in the pursuit of adventure – pushing the limits of what they do and redefining what is possible. These are some of the people we are proud to call our Ambassadors.
JESPER TJÄDER | FREESKI R U S S H E N S H AW | F R E E S K I K E V I N B ÄC K S T RÖM | S N O W B O A R D GAU T I E R PAU L I N | M O T O R C R O S S NICK GOEPPER | FREESKI A K S E L L U N D S V I N DA L | A L P I N E S K I M A RC U S K L E V E L A N D | S N O W B O A R D JOSSI WELLS | FREESKI JT HOLMES | SKI, BASE AND WINGSUIT T I R I L S J Å S TA D C H R I S T I A N S E N | F R E E S K I E VA WA L K N E R | F R E E R I D E S K I O L I V E R W E B B | AU T O R A C I N G ELIAS AMBÜHL | FREESKI CA RO L I N E M A RT E N S | G O L F TA DA H I RO YA M A K I | F R E E R I D E S K I E R C E D R I C G RAC I A | M T B J O K K E S OM M E R | W I N G S U I T F LY I N G AT H E RT O N RAC I N G | M T B T H O R L U N D S T RÖM | S N O W B O A R D PK HUNDER | FREESKI
58
59
AMBASSADORS
F I E L D P RO D U C T I O N S | F I L M C R E W E M M A DA H L S T RÖM | F R E E S K I M A D S ” M A K K E N ” H AU G E N | M T B A N N A H A AG | N O R D I C S K I G O P RO B OM B S Q UA D | H U M A N F L I G H T L U CA S D I G RA S S I | AU T O R A C I N G L U CA T R I B O N D E AU | F R E E S K I L I S A O L S S O N | FA S H I O N B L O G A L E X AU R DA L | F R E E S K I Z Y R K E N | PA R K O U R E S P E N FA D N E S | W I N G S U I T F LY I N G J A N N I D E L É R | FA S H I O N B L O G A KO RA H I M | F I T N E S S A N D E R S B AC K E | F R E E S K I ØY S T E I N P E T T E R S E N | N O R D I C S K I K E L LY & H E N RY S I L DA R U | F R E E S K I M AT I L DA RA P PA P O RT | F R E E R I D E S K I RILEY HARPER | STUNTMAN/PHOTO GR APHY H E DW I G W E S S E L | M O G U L S K I ØY S T E I N B RÅT E N | F R E E S K I L U KA S H Ö G B E RG | C R O S S F I T
60
61
D E S I G N & S T O RY T E L L I N G | L I D & W I K E N A S PA P E R | S C A N D I A 2 0 0 0 N AT U R A L P RO D U C T I O N | F L A D B Y A S
WHOLESALE INQUIRIES | K I R ST E N M EY R kirsten@douchebags.com | +47 900 61 466 P R E S S I N Q U I R I E S | M E T T E S C H J E L D E RU P mette@douchebags.com +47 926 13 293 G E N E RA L I N Q U I R I E S | hello@douchebags.com +47 240 77 077
DB EQUIPMENT AS To r d e n s k i o l d s g a t e 3 0160 Oslo, Norway
w w w. d o u c h e b a g s . c o m @douchebags #DBtravel
www.douchebags.com 64