01 TOM TOM MAGAZINE HEADQUATERS
CONCEPT STATEMENT
HISTORY
Tom Tom Magazine is a multimedia organization that intends to raise awareness about female percussionists from all over the world and hope to inspire women and girls of all ages to drum, all while strengthening and building the community of otherwise fragmented female musicians. Located in the multicultural Brooklyn, the new Tom Tom Magazine headquarter, which combines offices, retail, performance venue and bar, will be an excellent place for female drummers and music fans to communicate and share their interests. My intention is to express feminism in the design, the concept started with a representative female space -- the dressing room. Historically, women were always required to wear particular and torturous costumes in formal occasions, such as corsets, high heels and long dress over ankle. Otherwise they would be regarded as immoral women. Same things even happen today. Women are always judged by their appearance and wearing. The concept of dressing room will provide a space for women to be whatever they want regardless of others’ judgements. I focused on the basic element of dressing room—curtain dividers. The concept of dressing room is translated into a series of curtains and continual wall systems in the space. The system can create body movements of withdrawing curtains, which have the metaphor of revealing a new appearance after getting out of the dressing room. In the interior space, a series of fabric curtains with different scales, materials and acoustic effects are distributed to divide space, sound, and time.
A fire burned down the original St. Marks Hotel at this location
Built in the early 20th century as an automobile showroom for one of the many car companies that once lined Bedford Avenue from Empire Boulevard to Gates Ave. Bedford was known as automobile row till 1950's.
Takeb over by the Motor Vehicle Department
Banner Dairy Store
Bellrose Ballroom. Aside from parties and events, it was used by Congresswomen Shirley Chishola for political rallies and press conferences, and there are Times entries for her events in both 1969 and 1972.
SITE ANALYSIS
NAME:Commercial Buillding Address: 1391 Bedford Avenue, Coner St. Marks Ave. Neighborhood: Crown Heights North Year Built: Unkown Architecture Style: Early 20th century showroom Architect: Unkown Landmarked: No The exclusive pictures of the 1900 Suffragettes signing a petition woman with the smallest waist ever. Her fixation for corsets has inspired Vogue Italia's September Issue
England, 1910 Lady Helen Brassey during a golf tournament
London, July 1914 Suffragettes advertise a meeting
Antwer, Germania, settembre 1920 advertise a meeting
The Ballroom eventually lost the building for taxes in 1983. The building was sealed by the city, and bought by the Washington Temple, a nearby church, for $55k.
SPACE DEVELOPMENT BUBBLE DIAGRAM
AREA CACULATION
Women’s clothing
CURTIAN CONCEPT
MUSIC VENUE
FURNITURE SELECTION Swell Pablo Designs The Swell modular system bridges the divide between indoor and outdoor lighting.
Openest Chick Pouf Haworth Designed by Patricia Urquiola
Openest Spring Haworth Designed by Patricia Urquiola
Openest Single Booth Haworth Designed by Patricia Urquiola
Brought to life by Patricia Urquila and Haworth. Openesr lough furnishings bridge the unexpected and familiar- bring a distinctly new perspective to the work landscape.
People at work have become more mobile - moving freely throughout the day. No longer tethered to a designated space. And the ratio pf the individual to group waorkspaces has shifted to support collaboration. Openest is an ensemble of lounge furniture that responds to this ensemble of lounge furniture that responds to this everevolving nature of work by facilitating the new landscape of today's work environments.
Brought to life by Patricia Urquiola and Haworth. Openest retreat furnishings bridge the unexpected and familiar - bringing a distinctly new perspective to the work landscape.
Designed by Ron Arad for Mattiazzi Haworth Haworth Colletion Ribbon Cappellini Designed by Nendo Like the ribbon of ballet shoes.
Magis Folly
Pixel by Marc KrusinHOW TO PORCHASE A system of tables that adapt Designed to meet the needs of multiple tasks and audiences, Pixel delivers an innovative update to flecible meeting tables - so people can think, learn and work with ease.
LSM Conference Table with V-Base
Lotus Cappellini Designed by Jasper Morrison Clean lines and European stying
EXPLOSIVE AXONOMETRIC
1-1 SECTION
FIRST FLOOR PLAN
2-2 SECTION
3-3 SECTION
SECOND FLOOR PLAN VISITOR STAFF PERFORMER
CURTAIN SYSTEM
LOBBY
CEILING DESIGN
MATERILA SELECTION CURTAINS
FLOOR
BAR&STAND
RETAIL SPACE
The retail part takes every element of a real dressing room. The drum kits and published magazines are hung under the coat hanger like in clothing retail store so that visitors can view them easily. In the cenral part of the retail store, there is an exhibition area for two sets of whole kits. They are surrounded by a secial metal balls curtian witch can produce nice sounds by swinging. The curve wall is decorated by soft fabric cushiosn to achieve acoustics requirement in the store.
The office space take advanteges of the continuous ceiling from the music venue. The color turns into orange and yellow in this part. For the meeting area, there is a heavy black curtain which can create private space when conference begins. When there is no meeting, the curtain can be wide open to provide lounge area for staffs. On the wall, the repeated black and white pattern are TOM TOM MAGEZINES' own LOGO.
OFFICE SPACE
02 HIP COWORKING SPACE
CONCEPT STATEMENT
The aim of this incubator is offer the young and developing companies space and assitant to cultivate their own bussiness. Every day there will be different kinds of people with various background come here to start their own works.When different groups of people meet, new ideas might come out. It is one of the most charming charators of incubator, the birth place of new ideas. Thus the key word of this design is Symbiosis system and cross-pollination,which can provide more possiblity for different group of people to meet new people and communicate with each other. The design concept is combining entertainment space with work space. When people are eating or playing games, they are more likely to communicate with others. Breaking down the large entertainment space into small pieces and inserting them into work space can create more opportunities for menberships to communicate with each other. When they are tired, they can easily find a place to rest and talk with their workmate, which can provide more opportunites for new ideas.
SITE ANALYSIS
The company is considering offices in Industrial City in Brooklyn.In the last few years, Sunset Park’s Industry City, a 16-building complex along 3rd Ave has become a hub for artist studios and manufacturing bases for local food purveyors and makers, as well as outposts of large companies like Time Inc. The complex has seen increasingly more foot traffic, too, with popular dance parties in the summer and now the Brooklyn Flea and Smorgasburg through the winter.
UP
PLAN DEVELOPMENT BUBBLE DIAGRAM
UP
2nd AVENUE
FUNCTION DIAGRAM
RAMP UP
RUMP UP
RAMP UP
ELEVATED SIDEWALK
ELEVATED SIDEWALK
FIRST FLOOR PLAN 35th STREET
35th STREET
UP
2
FURNITURE SELECTION WORK SPACE
DOWN UP
UP
BOARD ROOM
SECOND FLOOR PLAN
FURNITURE SELECTION LOUNGE
Geometric Tri LED Pendant Designed by Scott Bridgens and Simon James
MEETING ROOM
RECEPTION 2
SECTION
CAFE
CAFE
DOWN DOWN
INTERLAYER FLOOR PLAN 1
SECTION
COMMUNICATION STAIR
03
HANNAH FERRARA'S STUDIO DESIGN
SITE ANALYSIS
DESIGN CONCEPT
PROCESS OF PLAN
EXPRESSION OF WHOLE STUDIO
EXPRESSION OF WHOLE STUDIO
04
KANG CITY WINERY EXHIBITION
SITE ANALYSIS
PLANNING AND DESIGN
ACTIVITIES ANALYSIS
MUSEUM DESIGN
PERSPECTIVES
05 B&O POP UP RETAIL DESIGN