12
13
14
15
16
18
17
100
23
22
24
25
98 96 95
41%
3%
41%
50 Top 100 brands
1
47 48
Soft Drinks
94 93 92 87
46
3
Top 10 brands
BRAND CONTRIBUTION
$29,490m
www.brandz.com
86 82
$271,893m
81
80
79
78
77
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54
53
16%
52
10%
Technology category rose 16% overall in brand value.
51
Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands.
Google’s rise symbolizes the strength of the technology category. Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100.
50
It has also increased significantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period.
49
Google increased the most in $ value in the 2014 rankings.
Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high).
FAST GROWING MARKETS
RISING IMPORTANCE OF TECHNOLOGY
$45.2 BILLION
Amazon became the first retailer to enter the Top 10 at number 10.
1
$246,799m
+16%
$142,103m
Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively.
2
45
Personal Care
$111,528m
Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand.
TOP 10 DISTINCTION
44
23 Top 100 brands
+4%
+3%
TOP 100 DEBUT
43
$314,188m
Continental Europe
KEY VALUATION CHANGES BRAND VALUE
3
19%
Oil & Gas
+8%
1
2
Technology
91
5.4%
3
15.8%
$841,482m
90
Top 10 brands
Top 10 brands
+16%
+12% $109,033m
$330,427m
Telecoms
$66,207m
Insurance
$171,621m
$251,351m
Regional Banks
Fast Food
89
20 Top 100 brands
$64,255m
Retail
$280,975m
Luxury
$111,758m
Beer
$72,306m
Global Banks
$123,800m
$138,856m
Cars
+16%
+11%
+10%
+51%
42
Apparel
$99,599m
+14%
+53%
Asia
$155,753m
Twitter Newcomers LinkedIn Ford Bank of America PayPal ING Bank UBS
88
3
5.9%
+6%
85
1
Top 10 brands
+15%
84
2
$959,514m
Top Brand
+55%
6 Top 100 brands
North America
3%
$85,706m $80,683m $79,197m $77,883m $67,341m
+29%
83
+56%
41
3%
CATEGORY GROWTH
97%
+56%
UK
2014
2
+17%
+58%
40
$90,185m
+61%
39
$107,541m
33
38
$147,880m
5%
32
37
4%
31
36
$158,843m
20%
30
44.7%
2013
29%
+61%
SPP 500
REGIONAL GROWTH
40%
29
+68%
81.1%
06 07 08 09 10 11 12 13 14
28
Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year.
BrandZ™
GROWTH ACROSS ALL CATEGORIES FROM 2013
27
TOP 10 RISERS
+97%
Top 100 $2.9 trillion
Top 100 $2.6 trillion
26
35
99
21
The BrandZTM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index.
The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion.
97
20
STOCK MARKET PERFORMANCE
2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION
TOP 10 BRANDS
19
CVS
11
DHL
10
NIKE
9
MOVISTAR
8
FORD
7
UNIQLO
6
IKEA
5
BT
4
3
TENCENT
2
34
1