For those of YOU who are SICK of Chain Restaurants? Wanting Yu
The Big idea The mission is to bring forgotten food to life.
We help forgotten food find the recognition and interest support they need to bring them back to the modern day.
Who are we?
Associative orientation: We are imaginative, playful, have a wealth of ideas, ability to be committed, sliding transitions between fact and fiction.
Need for originality: We resists rules and conventions. Have a rebellious attitude because of a need to do things no one else does.
Flexibility: We have the ability to see different aspects of issues and come up with optimal solutions.
Ambition: We have a need to be influential, attract attention and recognition.
Motivation: We have a need to perform, goal oriented, innovative attitude, stamina to tackle difficult issues.
Target audience profile
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Parents, who are interested in giving their children different experience
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who plan their schedules around children
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who are interested in give their children what is like in their days
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who are food lovers
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who are interested in meeting people in different areas
Scot and Jacq
Harvey
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An artistic, lives in Williamsburg
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a graphic Designer, 31 year old
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goes to McNally Jackson book store in soho
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goes to museums and galleries
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usually dinning out with friends
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uses Yelp,and write comments
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likes to try a variety of cuisines
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likes traveling
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collects signatures from chefs to hang on the wall
Grace
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has a sweet tooth
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food blogger, 26 years old
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knows all the dessert shops in the city
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always have another room for desserts after meals
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loves watching documentaries associated with food
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must takes photos of the food before she eats
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cares about the atmosphere when she chooses restaurants
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likes to go to private events
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likes having conversation with artistic people
Phebe
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ambitious,has busy schedules with work
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manager, lives in Tribeca
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travels international at least twice a year
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likes exotic and unique items
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likes to host parties
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likes event planning
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likes collect Michelin star restaurants
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likes to try to cook what she has eaten in foreign countries
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must share pictures of what she cooks on Instagram
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kind and sweet, lives on the upper east side
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a retired professor, 60 years old
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goes to a Japanese hair styling salon
Tamara likes flower arranging • •
likes to revisit restaurants that she had been when she was young
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cooks her comfort food at home and shares with her grandchildren
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goes to church and eats brunch with her friends
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loves sharing stories with young people
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goes to restaurants she has learned of through from word of mouth
Current Brandscape An analysis of potential competitors
WWF
The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the biodiversity conservation, and the reduction of humanity's footprint on the environment.
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
United Nation
The United Nations (UN) is an intergovernmental organization to promote international co-operation. Its objectives include maintaining international peace and security, promoting human rights, and protecting the environment.
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
Ted-talks
TED(Technology, Entertainment, Design) is a global set of conferences run by the private non-profit Sapling Foundation, under the slogan "Ideas Worth Spreading".
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
KickStarter
Kickstarter is an American public-benefit corporation based in Brooklyn, New York. It has built a global crowdfunding platform focused on creativity. The company’s stated mission is to help bring creative projects to life.
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
EatWith
EatWith is an online platform where you can book a seat at a chef’s house to try their testing menu as well as getting to know the story behind and explore memorable experience you wont find in any restaurants.
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
Feastly
Similar to EatWith that they both sell access to dinner parties in private homes. While they call this “mealsharing” or “the AirBnB of food,” The goal is to lower the barrier of entry for cooks to enter the marketplace while also making dining more social.
Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
What can we do
better?
“ Bring creativity to life”
“ Meal Sharing”
+ “Conservation”
“Idea wroth sharing”
=
Us
More joy and meaningful in every bit of food Light Acdamics Nonpolitical International Traditional
Serious Adventure Political Domestic Creative
Inclusive
Exclusive
Cost oriented
Profit oriented
Brand Drivers Preservation Safe
Ascape nostalgic Reality Off-Road
encounter
Youthful flavorful
fresh rich
Tasteful Exotic
Healthy Unique
Local Exciting
Trust Worthy sensibility
Authenticity
Insightful Magical
nature aesthetic
Key Brand Drivers Rich Youthful Insightful Authentic Preserving
Youthful rebrand with youth spirit
Redesign food with interesting ideas
Insightful food as culture
Story of food = Soul of a human being
Authenticity with content of known facts or experience from the natives
Native Speaker tell you what it was like in their regions
Rich great value of experience
Beyond time and space
Preservation to keep food alive with interesting ideas
use design to make idea
New
Naming
Traveling Plate Global Pantry Scallery Second Serve Global Bowl Caravan Dray
Memorifood Granny’s
The Food Museum Capsule calendaring capsule
Flashback
meal mobile
Recapturing
Design Food
Comfort Zone Time Machine
Block circle Editting Hearty
Global Pantry
LOGO Design
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The Brand Story
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Design for all
5 senses
Music Festival
Make it yourself
Event
Customer journey Chefs from different cultres
Story
Testing the food
Design ideas
Music Festivals A great way to attract the young generation who are interested in different experiences.
Event Planning What can be more seductive than the smell of tasty food?
Chefs of different cultures Can present with you how the food was mad in their regions.
try l Pan Globa
Design ideas Products can become reinvigorated with the right packaging that is aimed to please the target market.
Tasting Just once, open your heart to a new experience. The world is much more tasty and interesting then you know!
Global Pantry
Story What makes food valuable is the history behind each dish. We provide the food and the stories behind the food.
Do it yourself With our food package, you can be the story teller, make yourself a food expert in front of your friends.
We are not FOOD VENDERS or RESTAURANTS. We are a community that is aim to reinterpret the spirit of food in a DIFFERENT way.
Hey! Restaurant Owners
Turn your restaurants into surprises
Global Pantry
Cooperation Let us design a food journey according to your existing resources and ideas in your restaurants as a POPUP event.
Chinese Pork Buns at a Chinese restaurant
Contact *
Global Pantry
A new Branding A pleasant Setting An insightful Story
Packaging is often a consumer's first point of contact with your product, and a spiffy package may make someone try a new product line they’ve never heard of. Giving your package a new personality by conveying through colour, fonts, and textures. Just like the magic that makeup artists use on mothers of brides to be. The graceful appearances are not only drawn from the inner depth but also from a the little magic from an artist’s hand.
Be an event planner who has great taste in food. Stop boring your guests with packaged breakfast food and sandwiches. We can help you with that!
Stay in
touch with us
Everyday can be a holiday We share recipes of regional dishes on their national holidays with you.
Share your recipes with us We are excited to hear your stories from all over the world.
A love letter Recreate your beloved one’s most memorable food. We offer with a magical recipe and fresh ingredients according to her/ him memory .
ONGOING Events
V.S Chef or Grandma? Challenge chefs with grandmas. Let us see who will be the winner to recreate the forgotten foods of yesterday.
Start from the young We look forward to sharing stories with children. A class that is not just study but tasty.
1+1= ∞ of LOVE For every Global Pantry dish purchased, Global Pantry hand-delivers a dish - contained with love and knowledge to an child in need; our commitment goes beyond simply a material donation.
Be part of our community share your stories,contribute your ideas and professions. Our community is fun and tasty.
Every story is wroth sharing
Every DISH is wroth Preserving
Thank you
Global Pantry